1851

<a href="https://www.bigblueswimschool.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-sets-sights-on-kansas-city-as-priority-market-for-expansion-2717882" target="_blank" rel="nofollow">Big Blue Swim School</a>, one of the nation’s fastest-growing swim school franchises, has identified Kansas City as a top market for new growth in 2022.With an aggressive growth plan in place, <a href="https://1851franchise.com/bigblueswimschool">Big Blue Swim School</a> has already signed 201 units in 22 states across the country. With a goal of reaching 100 open units by 2025, the brand is uniquely positioned to be the leader in the $3 billion learn-to-swim industry. In Kansas City, Big Blue plans to add three units over the next several years.Since its founding in 2009, Big Blue has focused on meeting parents where it is easiest, making scheduling and rescheduling simple through their app as an extension of their proprietary technology LessonBuddy™ and putting locations in areas where they already travel.Big Blue’s real estate team uses a data-driven strategy to find the right locations for families, and Kansas City is the perfect next stop, considering its <a href="https://www.macrotrends.net/cities/23028/kansas-city/population?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-sets-sights-on-kansas-city-as-priority-market-for-expansion-2717882#:~:text=The%20current%20metro%20area%20population,a%200.66%25%20increase%20from%202019." target="_blank" rel="nofollow">boom in growth</a> over the last 10 years. Its population has increased by nearly 10% since 2010, with nearly 7% representing children under the age of five. For a brand with a mission to teach the vital life skill of swimming <a href="https://1851franchise.com/bigblueswimschool/bigger-is-better-for-big-blue-swim-school-2708478">to young children</a>, Kansas City offers a target-rich environment.<a href="https://www.linkedin.com/in/casey-morford-6ab8b88?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-sets-sights-on-kansas-city-as-priority-market-for-expansion-2717882" target="_blank" rel="nofollow">Casey Morford</a>, chief technology officer for Big Blue, is someone who is very familiar with both Kansas City and the swim lesson options in the area.“I grew up in a small town called Baldwin City, just south of Lawrence, Kansas, which is a college town to the west of Kansas City,” he said. “That’s what I loved about living in this area; we lived in a rural setting, but you could get away from everything and go into the city. But we didn’t have swim schools in the area, so as a parent of now-teenagers, our options were either local rec centers, someone’s backyard pool, or the lake. So I know the local population will be glad to see Big Blue moving into the neighborhood.”Morford said Johnson County, which is just southeast of Kansas City, is one of the <a href="https://worldpopulationreview.com/us-counties/ks/johnson-county-population?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-sets-sights-on-kansas-city-as-priority-market-for-expansion-2717882" target="_blank" rel="nofollow">fastest-growing counties</a> in the country, with tremendous growth in terms of families building and buying new homes.&nbsp;“As with the whole country, real estate is going crazy, but especially here. There are areas that I remember growing up where country roads and fields are now filled with subdivisions and shopping centers,” he said.&nbsp;When it comes to neighborhoods in the Kansas City area, Morford identified places of interest for Big Blue, like Overland Park, Olathe, Stillwell, Leawood and even as far west as Shawnee and Lenexa — all great locales along the <a href="https://kdotapp.ksdot.org/5CountyStudy/pdfs/phase_2_final_report/K-10_Corridor.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-sets-sights-on-kansas-city-as-priority-market-for-expansion-2717882" target="_blank" rel="nofollow">K-10 corridor</a>.“Overall, Big Blue loves Kansas City and believes we’ll be successful here for the same reasons we’ve been successful in all our other markets — the population density, the number of children located here, and our really great school districts,” he said. “The demand is here for swim lessons for kids, so, to me, it's kind of obvious and makes a lot of sense to locate a swim school here.”&nbsp;Multi-unit franchise opportunities are available for qualified candidates looking for their next big opportunity, and veterans can receive a 10 percent discount on the $80,000 franchise fee. The total investment necessary to begin operation of a new Big Blue Swim School is $2,329,223 to $3,636,998 (refer to item 7 in FDD). To learn more or inquire about Big Blue Swim School, visit <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-sets-sights-on-kansas-city-as-priority-market-for-expansion-2717882" target="_blank" rel="nofollow">https://www.bigblueswimschool.com/franchising/.</a>ABOUT BIG BLUE SWIM SCHOOLBig Blue Swim School was founded in 2009 by competitive swimmer Chris DeJong. The first location opened in Wilmette, Illinois, followed by four additional Chicagoland schools. In 2017, Level 5 Capital Partners acquired a stake in the brand, and pools are now open in Chicago, Atlanta, Denver and Northern Virginia. Big Blue is currently growing through franchising with plans to have a minimum of 240 pools sold by the end of 2022. Big Blue Swim School's real estate expertise, strong brand, proprietary technology, and leadership support, coupled with its best-in-class consumer offerings, position its franchise partners for long-term success. To learn more about franchise opportunities with Big Blue Swim School, visit <a href="http://yourbigmomentstartshere.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-sets-sights-on-kansas-city-as-priority-market-for-expansion-2717882" target="_blank" rel="nofollow">http://YourBigMomentStartsHere.com</a>.&nbsp;

Big Blue Swim School Sets Sights on Kansas City as Priority Market for Expansion

1851 Franchise

The growing swim school franchise known for differentiating itself from the competition through proprietary technology eases scheduling for parents and operating for franchise partners has plans for expansion in the Kansas City market — an area that’s seen a large population boom over the last decade.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

big-blue-swim-school-sets-sights-on-kansas-city-as-priority-market-for-expansion

Dillas Quesadillas

Design with photo of Michael Mabry and Dillas Primo Quesadillas logo

Franchise Times: New Franchise Exec Says Dillas Is Bringing ‘Excitement’ Back to QSR Category

michael-mabry-franchise-growth

Lawn Squad

Greener, Faster, Smarter: Why Entrepreneurs Are Choosing Lawn Squad 

Greener, Faster, Smarter: Why Entrepreneurs Are Choosing Lawn Squad as a Treatment-Only Lawn Care Franchise

lawn-squad-franchise-opportunity

Jollibee

How Jollibee’s Veteran Leadership Team Is Rewriting the Playbook for U.S. Expansion

franchise-leadership-growth

Woodhouse Spas

Photo of guest checking in at Woodhouse Spas reception desk

franchise-questions-answered

Mellow Mushroom

How Mellow Mushroom’s Model Made it the Perfect Addition to Brad Harper’s Restaurant Portfolio

How Mellow Mushroom’s Flexible Model Made it the Perfect Addition to Brad Harper’s Growing Restaurant Portfolio

mellow-mushroom-brad-harper-restaurant-growth

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

How AI Is Transforming Restaurant Operations and Franchises

ai-impact-restaurants-franchises-human-centric-technology

Round Table Pizza Franchisees Take FAT Brands to Court Over Marketing Fund Mismanagement

round-table-pizza-franchisees-take-fat-brands-to-court-over-marketing-fund-mismanagement

Scenthound Franchise Costs, Fees, Profit and Data for 2025

scenthound-franchise-costs-fees-profit-and-data

Robert Palmer’s Long Game: Turning a Cleveland Lawn Business into the Lawn Squad Franchise

growing-the-lawn-squad-franchise-scaling-authority-brands

Newk's Eatery Franchise - Columbus, Mississippi Expansion - 1851 Franchise

Newk’s Eatery Taps Seasoned Beef ‘O’ Brady’s Multi-Unit Operators for New Columbus, Mississippi Expansion

newks-franchise-columbus-ms-patel

360° Painting Franchise Costs, Fees, Profit and Data for 2025

360-painting-franchise-costs-fees-profit-and-data

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

1851 Franchisee Spotlight graphic with photo of Eli Cohen, Layne's Chicken Fingers logo

C5 Restaurants Grows its Texas Footprint with 40 Layne’s Chicken Fingers Locations Planned Statewide

eli-cohen-laynes-chicken-fingers-texas

Big Blue Swim School Sets Sights on Kansas City as Priority Market for Expansion

MORE STORIES LIKE THIS