1851

Founded by five-time National Champion swimmer Chris DeJong, <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=become-part-of-the-next-franchise-success-story-with-big-blue-swim-school-2712801" target="_blank" rel="nofollow">Big Blue Swim School</a> is emerging as one of the<a href="https://1851franchise.com/bigblueswimschool/the-top-5-reasons-to-buy-a-big-blue-swim-school-franchise-in-2019-2709326"> dominant players in the $3 billion swim school industry</a>. Big Blue’s first pool opened in Wilmette, Illinois, followed by four additional Chicagoland schools. In 2017, Level 5 Capital Partners acquired a stake in the brand and through that investment, <a href="https://1851franchise.com/bigblueswimschool">Big Blue Swim School</a> is growing through franchising to 150 pools sold by 2021.&nbsp;“At Big Blue, we approach everything with the goal of being the best at what we do,” said CEO Chris Kenny. “We want to build something that will give us more than 50 percent of the market share and make it impossible for other brands to compete. Since <a href="https://1851franchise.com/bigblueswimschool/the-top-5-reasons-to-buy-a-big-blue-swim-school-franchise-in-2019-2709326">Big Blue’s franchising infrastructure is advanced for the industry,</a> we compare ourselves to established brands, not emerging brands. We have a clear path to being the leader in this swim-lesson category, and have the data to support that plan. There is plenty of room for growth in the fragmented swim-school segment.”&nbsp;Big Blue’s recession-resistant business model, proprietary technology, leadership support, and in-demand consumer offering position the brand as one of 2020’s most promising companies in the franchising space.A Recession-Resistant and Fragmented Industry“It has taken a long time for the swim school segment to catch up to consumer demand for a number of reasons,” said DeJong. “Sometimes the best business ideas are hiding in plain sight—and that’s the case with Big Blue. Since owning a swim school has a high capital cost, many people don’t see it as a profitable entity. But it’s a business that fills a critical need for every parent, and it can’t be outsourced or automated. Water safety lessons need to exist on a local level and can only be provided through personal instruction. <a href="https://1851franchise.com/bigblueswimschool/how-us-national-champion-swimmer-chris-dejong-launched-big-blue-swim-school-and-created-a-multi-million-dollar-business-despite-a-recession-2712004#franchisor">It’s a recession-resistant industry because swim lessons will always be necessary, regardless of the economic environment.. This is also what makes Big Blue Swim School&nbsp; a smart business investment.</a>”<a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-dives-in-to-lead-the-fragmented-learn-to-swim-category-2711856#stories">The swim lesson space is a fragmented market</a>, meaning there is no dominant leader and business practices vary widely. With strong differentiators and an aggressive growth plan, Big Blue is emerging as one of the leading players with 81 pools already in development across 18 states.&nbsp;“The success of the boutique fitness industry demonstrates that focus on a niche discipline can result in a higher value product than the one-size-fits-all model,” said Kenny. “We are doing the same thing by becoming the leader in delivering swim lessons for families through technology and customization.”An Innovative and Advanced Focus on TechnologyFrom day one, Big Blue’s mission-driven business model has prioritized technology to stay ahead of the curve. The swim instruction brand’s <a href="https://1851franchise.com/bigblueswimschool/the-top-5-reasons-to-buy-a-big-blue-swim-school-franchise-in-2019-2709326">proprietary, cloud-based ERP software, LessonBuddy™</a> is delivered from the cloud to provide franchise partners and customers access to the data they need with just the tap of a screen.Big Blue is able to lean into the software to run a high-scale, high-margin model at a market price point. <a href="https://1851franchise.com/bigblueswimschool/five-reasons-investors-should-consider-a-big-blue-swim-school-franchise-in-2020-2711847#stories">The easy-to-use lesson management software and customer self-service mobile app</a> operationalize the business and provide a tool that parents appreciate.Through the use of in-depth dashboards and KPIs, LessonBuddy™ allows Big Blue franchise partners to efficiently evaluate the success of their practices and adapt as needed to increase ROI.Instead of recruiting a third-party vendor to manage technology platforms, Big Blue’s proprietary enterprise system is handled completely in-house, resulting in an unprecedented depth of consumer data and analytics. “If a brand’s quality of operations and customer experience is dependent on a third-party provider’s roadmap, it is much harder to execute an effective technology strategy or differentiate from the competition,” said Kenny.A Proven Business Model and Support Infrastructure“Big Blue's proven business model, which includes <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-s-parent-friendly-class-scheduling-model-maximizes-franchisee-profitability-2709667">optimized facility layout</a>, <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-schools-item-19-how-a-gold-medal-investment-translates-to-industry-leading-financials-2710789">strong unit-level economics</a>, <a href="https://1851franchise.com/bigblueswimschool/how-big-blue-swim-school-provides-a-simplistic-turn-key-franchise-opportunity-2709488">turnkey operations</a> and significant <a href="https://1851franchise.com/bigblueswimschool/how-big-blue-swim-schools-depth-of-leadership-positions-the-brand-for-success-2709666#franchisor">leadership support</a>, has set us apart from the rest,” said Kenny. “Big Blue has 10 years of success and customer data to inform our decision-making process. Most early-stage franchises can’t claim that.”Big Blue’s analytical approach ensures each pool is set up for success, whether it be through unparalleled site selection, pool optimization or market reach. All of this has helped Big Blue deliver a weekly process that allows franchise partners to operate at a high level from day one.Big Blue leverages an experienced team of real estate professionals to assist franchise partners through site location, construction and facilities management. The team has a tested, proactive, data-driven real estate strategy designed to place a pool in the path of least resistance and maximize revenue.Finally, the Big Blue investment opportunity, with its proven business model and streamlined operations, is ideal for <a href="https://1851franchise.com/bigblueswimschool/how-big-blue-swim-school-s-semi-absentee-investor-model-allows-franchise-partners-to-maximize-their-time-and-their-capital-2710471">multi-unit and semi-absentee franchise partners looking to maximize their time and their capital</a>.“We are a very high-service franchisor,” said Kenny. “We connect the dots so the franchise partner is positioned as a market leader from day one. Our franchise partners are able to stay focused on service delivery to the customer, and on hiring, retaining, and training the best, full-time swim associates possible to deliver those services.”With best-in-class consumer offerings, proprietary technology and an aggressive growth plan, <a href="https://1851franchise.com/bigblueswimschool/franchise-dictionary-magazine-ranks-big-blue-swim-school-among-top-100-game-changers-in-2019-2711851#stories">Big Blue is positioned to be the next franchise success story. With a recession-resistant business model, it is a great time to become part of that success.&nbsp;</a>Multi-unit <a href="https://www.bigblueswimschool.com/franchising/opportunity/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=become-part-of-the-next-franchise-success-story-with-big-blue-swim-school-2712801" target="_blank" rel="nofollow">franchise opportunities</a> are available for qualified candidates looking for their next big opportunity, and veterans receive a 10 percent discount on the $75,000 franchise fee. The total investment necessary to begin operation of a new Big Blue Swim School is $1,825,500 to $3,687,000, (refer to item 7 in FDD). To learn more or to inquire about Big Blue Swim School, visit<a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=become-part-of-the-next-franchise-success-story-with-big-blue-swim-school-2712801" target="_blank" rel="nofollow"> </a><a href="http://yourbigmomentstartshere.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=become-part-of-the-next-franchise-success-story-with-big-blue-swim-school-2712801" target="_blank" rel="nofollow">http://YourBigMomentStartsHere.com</a>

Become Part of the Next Franchise Success Story with Big Blue Swim School 

1851 Franchise

Entrepreneurs can leverage Big Blue's innovative technology, semi-absentee business model, and strong support infrastructure when entering this recession-resistant industry.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

become-part-of-the-next-franchise-success-story-with-big-blue-swim-school

USA Ninja Challenge

Where Passion Meets Purpose: USA Ninja Challenge Gives Franchisees the Power to Change Lives

where-passion-meets-purpose-usa-ninja-challenge-gives-franchisees-the-power-to-change-lives

SweatHouz

From Finance to Wellness: Natalie Siewers’ Path to Leading SweatHouz in Northern Virginia

sweathouz-franchise-northern-virginia-natalie-siewers

Seniors Helping Seniors®

Seniors Helping Seniors® Honors Lynn Quintana as Caregiver of the Year 2025

seniors-helping-seniors-honors-lynn-quintana-as-caregiver-of-the-year-2025

Beansquad

Franchise Compliance Confidence: BeanSquad's Expertise in Navigating Regulatory Requirements

beansquad-franchise-compliance-bookkeeping

KidStrong Franchising, LLC

KidStrong Franchise - Franchisee Spotlight - Jessica and Bobby Montoya - 1851 Franchise

Former Orangetheory Regional Manager and Licensed Counselor, Grow KidStrong Franchise, Empowering Youth in Albuquerque, New Mexico

kidstrong-franchise-albuquerque-montoya

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

image of mellow mushroom deep dive into financials article from 1851 franchise

Mellow Mushroom Franchise Costs, Fees, Profit and Data for 2025

mellow-mushroom-franchise-deep-dive

How goGLOW Turned Clean Beauty Into a Scalable Franchise and Why It’s Accelerating Now

goglow-clean-beauty-tanning-franchise

Shoot 360 Aims for the Topgolf Model, Using Elite Basketball Tech to Appeal to Players '7 to 70'

shoot-360-franchise-growth-tech-basketball-brad-butterworth

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

Become Part of the Next Franchise Success Story with Big Blue Swim School

MORE STORIES LIKE THIS