1851

<a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-announces-promotion-of-brooke-mallick-to-chief-marketing-officer-2717446" target="_blank" rel="nofollow">Big Blue Swim School</a> — one of the fastest-growing new brands in franchising that is well positioned to emerge as the leader of the booming $3 billion learn-to-swim segment — has announced the promotion of <a href="https://www.linkedin.com/in/brookemallick/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-announces-promotion-of-brooke-mallick-to-chief-marketing-officer-2717446" target="_blank" rel="nofollow">Brooke Mallick</a> to chief marketing officer. Mallick previously served as the brand’s vice president of marketing.Prior to beginning her role at <a href="https://1851franchise.com/bigblueswimschool">Big Blue Swim School</a> in 2019, Mallick spent over six years at PepsiCo. There, she worked on a variety of marketing campaigns for Gatorade and Quaker Oats.&nbsp;For the past three years, Mallick has played an essential role in Big Blue’s ambitious growth strategy, which has seen the brand grow to 10 open locations, with 161 units sold to date.“As we look ahead to opening more locations, Big Blue won’t just be teaching a vital safety skill to children across the U.S., but truly helping kids build their confidence and self-esteem,” Mallick said. “Big Blue gives children and families a sense of security around water, and builds useful lifelong skills.”Mallick further emphasized that Big Blue is continuing to build a thoughtful, integrated marketing program that brings awareness to the children’s retail-based learn-to-swim program and the benefits of structured, year-round swim lessons.“At Big Blue we are constantly thinking about how to offer the best customer service to the busy parents and families we target,” Mallick said. “That begins by making it easy to gather information to find the best swim program for your child, carries through with a frictionless registration experience, and culminates in a program that lives up to our brand promise by&nbsp; delivering measurable progress in and out of the pool for our swimmers.”&nbsp;&nbsp;Big Blue appeals to savvy franchise entrepreneurs for a number of reasons, but its proven marketing program is particularly noteworthy, as it sets partners up for success before they even open their location’s doors. The brand’s corporate team implements a comprehensive local marketing campaign long before a school opens, and their support continues in perpetuity.&nbsp;“Big Blue acknowledges that marketing is much more than simply picking the right colors for the logo,” Big Blue president and founder <a href="https://www.linkedin.com/in/chris-dejong-605a2210?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAJJauUBeFjeDpJzsr06ViFNLt4mHH2oAuU&amp%3Blipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BfuCBUGWeTSi1D3Boq%2BICtA%3D%3D&utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-announces-promotion-of-brooke-mallick-to-chief-marketing-officer-2717446" target="_blank" rel="nofollow">Chris DeJong</a> said. “It is essential to have an analytically inclined marketing team that manages SEO optimization, social media, organic lead generation, and the internal validation journey. Successful marketing reaches potential customers with the right message at the right time. And when you do what you promise, which for us is providing the best swim school experience possible, you then turn active customers into brand enthusiasts.”Big Blue’s corporate team, including Mallick, has a wealth of marketing expertise and decades of experience in franchising. That experience has allowed the brand to implement a data-driven method to local marketing for each pool, which in turn helps <a href="https://1851franchise.com/bigblueswimschool/become-part-of-the-next-franchise-success-story-with-big-blue-swim-school-2712801#brand-latest-stories">franchise partners become more successful than those at other brands</a>.&nbsp;“There are many data sources we can use to triangulate information about how our paid media and email campaigns are performing and what we can do to drive more efficient and effective campaigns,” Mallick said. “But the most important tool we have at our disposal is <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-is-a-tech-company-operating-in-the-swim-lesson-industry-2713726#brand-latest-stories">our massive database of historical customer information from our proprietary enterprise system, LessonBuddy</a>™. With that data, we better understand and leverage knowledge of past customer behavior to drive future results in a way that separates us from the competition.”&nbsp;&nbsp;As Big Blue’s marketing efforts evolve, the team continues to analyze past efforts and trends to help drive new campaigns.&nbsp;“Our goal is to not only build out our performance marketing, driving for an additional sale or conversion, but also to strengthen our mindshare to become the most loved brand in the industry,” Mallick said.&nbsp;ABOUT BIG BLUE SWIM SCHOOLBig Blue Swim School was founded in 2009 by competitive swimmer Chris DeJong. The first location opened in Wilmette, Illinois, followed by four additional Chicagoland schools. In 2017, Level 5 Capital Partners acquired a stake in the brand, and pools are now open in Chicago, Atlanta, Denver and Northern Virginia. Big Blue is currently growing through franchising with plans to have a minimum of 170 pools sold by the end of 2021. Big Blue Swim School's real estate expertise, strong brand, proprietary technology, and leadership support, coupled with its best-in-class consumer offerings, position its franchise partners for long-term success. To learn more about franchise opportunities with Big Blue Swim School, visit http://YourBigMomentStartsHere.com.&nbsp;

Big Blue Swim School Announces Promotion of Brooke Mallick to Chief Marketing Officer

1851 Franchise

Mallick’s promotion arrives on the heels of a number of successful initiatives for the fast-growing swim school franchise, including a new pool launch marketing plan and digital acquisition strategy.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

big-blue-swim-school-announces-promotion-of-brooke-mallick-to-chief-marketing-officer

Melting Pot

Photo of interior of Melting Pot restaurant

Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

melting-pot-return-to-lexington

Keke's Breakfast Cafe

Keke's Breakfast Cafe - John and Kimberly Ehrhard - 1851 Franchise

Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

john-kimberly-ehrhard-kekes-franchise

Comfort Keepers

More Than a Caregiver: Loretta Smith's Support Extends to Fellow Caregivers, Clients and the Community

more-than-a-caregiver-loretta-smiths-support-extends-to-fellow-caregivers-clients-and-the-community

Photo of Melting Pot CEO John "JC" Crawford

Melting Pot Names New CEO, Celebrates 50th Anniversary With Continued Growth and Leadership Promotions

melting-pot-franchise-mid-year-2025

Layne's Chicken Fingers

Texas Layne’s Franchisee Secures Real Estate in Austin, Set To Open Early Next Year

texas-laynes-franchisee-secures-real-estate-in-austin-set-to-open-early-next-year

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Busy Bee Jumpers Franchise Costs, Fees, Profit and Data for 2025

busy-bee-jumpers-franchise-costs-fees-2025

How-petbar-Makes-Pets-and-Their-Owners-Happy-as-Part-of-the-Family-in-a-Clean-and-Fun-Environment

How petbar Makes Pets and Their Owners Happy as Part of the Family in a Clean and Fun Environment

petbar-franchise-opportunity-boutique-pet-grooming

petbar Franchisees Win the $6.89B Global Market With Complete Transparency, Self-Service and Membership Models, Creating the Happiest Place for Dogs

petbar-franchise-opportunity

Photo of Happinest Brands vans and teams standing together

Happinest Brands Closes Strong Q1 With Strategic Growth, System-Wide Enhancements

happinest-brands-q1-2025-growth

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

Big Blue Swim School Announces Promotion of Brooke Mallick to Chief Marketing Officer

MORE STORIES LIKE THIS