Since gaining a solid foothold in its home state of Illinois—most recently with the opening of its North Center location in Chicago and selling out the market with a 10-unit deal—swim instruction franchise Big Blue Swim School is ready to expand its franchising efforts beyond the midwest. Now, the dominant player in the lucrative swim instruction industry has big plans to break into one of the nation’s largest markets: Texas. With plans to ultimately develop in Austin, Houston, Dallas and San Antonio, Big Blue presently has its eye set on Houston for near-future franchise growth.
Big Blue is so committed to growing in the market that the brand’s executive leadership team will be hosting an August 8 Dive-In Day to showcase the prime Houston real estate it has identified to qualified franchise candidates.
So what about Big Blue positions it for gold medal-level franchise development? First, the swim class franchise is backed by investment firm Level 5 Capital Partners, whose executive leadership team is helmed by co-founder and managing partner Chris Kenny. Kenny oversaw the explosive franchise development of Core Power Yoga into markets as diverse as Chicago, Phoenix and Raleigh. Also leading the charge is Chief Development Officer for both Level 5 Capital and Big Blue Swim School, Scott Thompson. With over 18 years of experience in franchising, franchise development and executive management, Thompson demonstrates the depth of experience to drive momentous growth and multi-unit development in the Lone Star state.
Big Blue Swim School also has proprietary technology, LessonBuddy, setting it ahead of its competitors. The software allows franchisees to easily schedule employees while also letting parents easily schedule sessions and track progress. It’s a win-win for everyone, and no other swim lesson franchise has a similar perk.
In terms of strategy, Houston is perfectly aligned with Big Blue’s offering and technology-driven model. In recent years, Houston has emerged as a growing U.S. city, meaning that the time is ripe for leading swim instruction franchise Big Blue Swim School to come to the market. Additionally, Houston’s continued metropolitan development translates to opportunities for prime real estate. Big Blue laps the competition in terms of real estate development thanks to a team of expert dealmakers responsible for sourcing high-traffic locations with the help of a proprietary, data-driven real estate assessment tool.
“A lot of families are moving to Houston from all over, but especially the coasts. Houston affords the option for a great climate but comparatively lower taxes, so you see this rapid growth—Houston is currently the fourth largest city in the country,” said Big Blue Swim School Chief Development Officer, Scott Thompson. “It’s a dense market. Houston also offers a high percentage of prime real estate without real swim school competition. We have an active pipeline in place in Houston right now; we’ve already completed strategic market planning and validated the market, so we’re ready to go.”
With all the keys to franchisee success in place, Big Blue Swim School is ready to take the plunge and grow their industry-leading franchise system. To educate qualified franchise candidates about the exciting opportunity to sign on with the brand, Big Blue will be hosting a Dive-In Day on August 8 at JW Marriott Houston by the Galleria to spotlight the prime real estate already identified as ripe for development in the Houston market. Members of Big Blue’s executive team will be on-site to answer questions and speak to franchise opportunity.
All those interested should attend JW Marriott Houston by the Galleria, 5150 Westheimer Rd, Houston, TX 77056 from 12 to 2 p.m. CDT. If you have questions about the event, please email [email protected]
Multi-unit opportunities are available for qualified candidates looking for their next big opportunity, and veterans can receive a 10 percent discount on the $50,000 franchise fee. The total investment for one Big Blue Swim School ranges from $1,825,500 to $3,687,000. To learn more or inquire about Big Blue Swim School, visit https://www.bigblueswimschool.com/franchising/.