1851

<a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-big-blue-swim-school-is-targeting-richmond-virginia-for-growth-2719533" target="_blank" rel="nofollow">Big Blue Swim School</a>, one of the fastest-growing players in the $3 billion swim school industry, has already opened five pools in northern Virginia, so it’s setting its sights beyond the D.C. metro area, targeting Richmond, Virginia, for franchise expansion.“All of our northern Virginia pools are thriving,” said Dennis Campbell, vice president of franchise development at Big Blue.&nbsp; “The business model is incredibly resilient, and we see Richmond as an underserved market with the number of kids we can serve.”The Richmond metro area has a population of more than 1.28 million,&nbsp;<a href="https://censusreporter.org/profiles/31000US40060-richmond-va-metro-area/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-big-blue-swim-school-is-targeting-richmond-virginia-for-growth-2719533" target="_blank" rel="nofollow">according to Census Reporter</a>. With 12% of the population under 9 years old, the market provides a significant opportunity for Big Blue. With more than 150,000 kids fitting that demographic, Big Blue is looking to sign agreements for three locations in the Greater Richmond Area, adding to the momentum Big Blue has already built so far in 2022.“Big Blue pools that are opening across the country have been overachieving our benchmarks,” Campbell said. “The presales across these markets have been incredible, and we expect more of the same in the Richmond market.”Big Blue Swim School was founded by U.S. National Champion swimmer&nbsp;<a href="https://1851franchise.com/bigblueswimschool/qa-with-chris-dejong-co-founder-and-cmo-of-big-blue-swim-school-2708495">Chris DeJong</a>. Growing up swimming from a young age, DeJong found most swim instruction to be outdated and ineffective. After he retired from competitive swimming, he began teaching swimming lessons, which led him to found Big Blue in 2009 to provide a more intuitive and effective learning experience. Big Blue helps instill confidence by celebrating big moments in the pool and showing students that they can do anything by unlocking their full potential in the water.&nbsp;“For many people, learn-to-swim experiences are not positive memories,” DeJong said. “And I realized it doesn't have to be that way. In fact, it can be a very positive memory that not only results in the child learning how to swim and be safer in the water, but also help them develop a sense of confidence that they can take with them outside of the pool, into the classroom and into all aspects of their lives.”Big Blue plans to open nearly 400 locations, which would address one-third of the 48 million children 12 and under in the U.S. The brand has already signed agreements for 227 locations in 25 states and is currently seeking franchise partners in multiple markets across the U.S., including Richmond. Multi-unit franchise opportunities are available for qualified candidates looking for their next big opportunity, and veterans can receive a 10 percent discount on the $80,000 franchise fee. The total investment necessary to begin operation of a new Big Blue is $2,475,200 to $3,966,700 (refer to item 7 in FDD) To learn more or inquire about Big Blue, visit<a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-big-blue-swim-school-is-targeting-richmond-virginia-for-growth-2719533" target="_blank" rel="nofollow">&nbsp;https://www.bigblueswimschool.com/franchising/.</a>

Why Big Blue Swim School is Targeting Richmond, Virginia, for Growth

1851 Franchise

With early success at its northern Virginia schools, Big Blue sees big growth opportunities in nearby metro areas like Richmond.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

why-big-blue-swim-school-is-targeting-richmond-virginia-for-growth

Dillas Quesadillas

Design with photo of Michael Mabry and Dillas Primo Quesadillas logo

Franchise Times: New Franchise Exec Says Dillas Is Bringing ‘Excitement’ Back to QSR Category

michael-mabry-franchise-growth

Lawn Squad

Greener, Faster, Smarter: Why Entrepreneurs Are Choosing Lawn Squad 

Greener, Faster, Smarter: Why Entrepreneurs Are Choosing Lawn Squad as a Treatment-Only Lawn Care Franchise

lawn-squad-franchise-opportunity

Jollibee

How Jollibee’s Veteran Leadership Team Is Rewriting the Playbook for U.S. Expansion

franchise-leadership-growth

Woodhouse Spas

Photo of guest checking in at Woodhouse Spas reception desk

franchise-questions-answered

Mellow Mushroom

How Mellow Mushroom’s Model Made it the Perfect Addition to Brad Harper’s Restaurant Portfolio

How Mellow Mushroom’s Flexible Model Made it the Perfect Addition to Brad Harper’s Growing Restaurant Portfolio

mellow-mushroom-brad-harper-restaurant-growth

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

How AI Is Transforming Restaurant Operations and Franchises

ai-impact-restaurants-franchises-human-centric-technology

Round Table Pizza Franchisees Take FAT Brands to Court Over Marketing Fund Mismanagement

round-table-pizza-franchisees-take-fat-brands-to-court-over-marketing-fund-mismanagement

Scenthound Franchise Costs, Fees, Profit and Data for 2025

scenthound-franchise-costs-fees-profit-and-data

Robert Palmer’s Long Game: Turning a Cleveland Lawn Business into the Lawn Squad Franchise

growing-the-lawn-squad-franchise-scaling-authority-brands

Newk's Eatery Franchise - Columbus, Mississippi Expansion - 1851 Franchise

Newk’s Eatery Taps Seasoned Beef ‘O’ Brady’s Multi-Unit Operators for New Columbus, Mississippi Expansion

newks-franchise-columbus-ms-patel

How The Glass Guru Is Building a Franchise Culture of Partnership, Not Just Sales

the-glass-guru-franchise-culture-of-partnership

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

1851 Franchisee Spotlight graphic with photo of Eli Cohen, Layne's Chicken Fingers logo

C5 Restaurants Grows its Texas Footprint with 40 Layne’s Chicken Fingers Locations Planned Statewide

eli-cohen-laynes-chicken-fingers-texas

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

Why Big Blue Swim School is Targeting Richmond, Virginia, for Growth

MORE STORIES LIKE THIS