BIGGBY COFFEE

In a segment led by behemoths like Starbucks and Dunkin’, most coffee brands have adopted a speed-focused approach to service, prioritizing getting customers in and out their doors over providing an enjoyable experience. <a href="https://www.biggbyfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=a-vibrant-culture-gives-biggby-coffee-a-major-advantage-over-corporate-competitors-2714303" target="_blank" rel="nofollow">BIGGBY</a>®<a href="https://www.biggbyfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=a-vibrant-culture-gives-biggby-coffee-a-major-advantage-over-corporate-competitors-2714303" target="_blank" rel="nofollow"> COFFEE</a> has chosen another path, and the 240-unit coffee franchise, which celebrates its 25th anniversary this year, has earned a large, loyal and growing fanbase as a result.“Community is key to everything we do,” explained Bob Fish, Co-Founder and Co-CEO of BIGGBY® COFFEE. “We are a purpose-driven brand, and ultimately, that’s what has truly set us apart from our competitors, and that’s what has made us such a fixture in the lives of our customers.”That focus on community informs every aspect of the franchise, Fish said, from the energetic and inviting in-store atmosphere to the structure of the franchisee network, which encourages communication among store owners and the brand’s leadership team.“We’ve been growing this franchise for a quarter of a century, and every step of the way, we have asked ourselves, ‘How will this decision enrich our local communities? How will it enrich our franchisee community? How will it enrich the community of customers we’ve established?’” Fish said.BIGGBY’s rejection of the colder, more corporate atmosphere that has become all but standard among other coffee chains has paid off, especially this year, which has seen some of the biggest names in the business <a href="https://www.businessinsider.com/dunkin-is-planning-to-close-800-stores-across-the-us-2020-7?utm_source=1851franchise.com&utm_medium=article&utm_campaign=a-vibrant-culture-gives-biggby-coffee-a-major-advantage-over-corporate-competitors-2714303" target="_blank" rel="nofollow">scaling back dramatically</a>. BIGGBY, meanwhile, continues to grow, approaching 250 units in markets across the country, and the brand has made substantial investments in in-house technology solutions and an optimized store build-out to support that growth.Introduced last year, BIGGBY’s modular-unit store buildout arrived just in time to help store owners cut costs and continue servicing customers throughout the COVID-19 crisis. The high-efficiency buildout maintains BIGGBY’s signature high-energy, community-oriented vibe, with bright colors, fun music and cheerful, welcoming staff, all while dramatically increasing speed-to-market for new locations. And it costs significantly less to build compared to standard coffee-house store models. Many BIGGBY stores were even able to quickly and inexpensively add drive-thrus to continue operating while dine-in locations were closed.&nbsp;“The modular unit allows new franchise owners to get started efficiently,” said Mike McFall, BIGGBY’s co-founder and co-CEO. “They just connect plumbing and electricity, and they are up and running. You get all the visibility of a standalone building for what it would normally cost to build an in-line strip-center location.”&nbsp;That streamlined model also limits the construction time and costs, and it has significantly sped up the process of getting franchisees open for business.“When a new owner-operator opens a BIGGBY® COFFEE store, we’re able to tell them, ‘Here is your new business, and here is everything you need to make it great: recipes, marketing, POS, tech support — everything,’” said Fish.BIGGBY also rolled out a suite of improved technological services to support franchisees during the COVID-19 crisis, including contactless-pay technology, extenders to serve coffee without contact and digital gift cards, all of which are developed and owned by the franchise, so store owners don’t have to rely on third-party vendors.“When COVID-19 hit, a lot of brands started pulling back, but we managed to navigate the crisis effectively and move forward,” said Fish. “How? By holding true to our core values, including love and care, which allows us to support all of our people in building a life that they love.”&nbsp;That gambit is paying off, and McFall says the brand’s success throughout the coronavirus crisis proves just how advantageous the brand’s emphasis on community really is.“Not only were we able to continue investing in our franchisees and providing support throughout this period, but we were also able to maintain a thriving customer base,” McFall said. “That’s not something many other brands can say, and that’s due entirely to the culture of community we’ve created and shared with our customers. In difficult times, people are looking for the comfort of community. Our customers want warmth and familiarity, and that’s what they find in our stores.”Throughout the rest of 2020 and 2021, the BIGGBY team is planning to make the most of its strong consumer positioning by welcoming new store owners in new markets to its already thriving network franchisees. McFall says the brand is looking for “growth-minded community leaders — people who want to own a business that is entrenched in its community and supported at every level by the franchise team.”“We’ve built something incredibly special,” McFall said. “This is a franchise that’s not just convenient for customers or lucrative for owners, but something that they actually feel a personal connection with. That’s not something you’re going to find at many other coffee brands, and we’re excited to continue introducing that connection to new customers and new franchisees, expanding and strengthening our community.”The initial investment to franchise with BIGGBY® COFFEE ranges from $189,550 to $378,600, including a $25,750 to $38,750&nbsp; franchise fee. For more information on franchising with BIGGBY® COFFEE, please visit <a href="https://www.biggbyfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=a-vibrant-culture-gives-biggby-coffee-a-major-advantage-over-corporate-competitors-2714303" target="_blank" rel="nofollow">https://www.biggbyfranchising.com/</a>.About BIGGBY® COFFEEBIGGBY® COFFEE, based in East Lansing, Mich., was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. BIGGBY® COFFEE’s cultural values of Make Friends, Have Fun, B Yourself and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with names like Teddy Bear® and Caramel Marvel®, BIGGBY® baristas provide a unique experience focused on brightening their customers’ day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has more than 240 cafes across many states including Michigan, Ohio, Indiana, South Carolina, Wisconsin, Kentucky, and Florida. In 2018, BIGGBY® launched an Area Representative Program and currently has 8 Area Representatives in 6 states.

A Vibrant Culture Gives BIGGBY® COFFEE a Major Advantage Over Corporate Competitors

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By embracing an energetic atmosphere of community and fun, the coffee franchise has earned a large, loyal and growing fanbase of customers tired of the cold, impersonal style of other coffee brands.

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Fresh Starts and Sweethearts: BIGGBY® COFFEE Brings Back Winter Favorites and Adds a TWIX® Twist for Valentine’s Season

BIGGBY COFFEE Welcomes Spring With Festive Irish Cream, Brown Sugar Creations and Seasonal Perks

BIGGBY COFFEE Teams Up With TWIX for Limited-Time Salted Caramel Drinks

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EAST LANSING, Mich.&nbsp;—&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the high-energy coffee franchise with more than 460 locations, is continuing to invest in what matters most — its people — with the announcement that it has joined the&nbsp;<a href="https://www.ana.net/">Association of National Advertisers (ANA)</a>.&nbsp;Guided by a people-first philosophy and a commitment to values-aligned growth, BIGGBY® COFFEE will leverage ANA’s industry-leading training, research, and peer-to-peer communities to accelerate innovation across brand, digital &amp; social, AI, media, loyalty, and pricing strategy, which are key priorities for the brand as it continues to scale nationally while staying deeply rooted in local communities.In recent years, BIGGBY® has kept evolving how it shows up, including a refreshed look and the message “BIGGBY® Makes it Better.” That work has come from what the brand has always believed in: real connection, consistent quality and making everyday moments a little brighter. Through ANA, the team will continue to grow those efforts, learning new ways to improve while being true to who they are.“At BIGGBY® COFFEE, everything starts with people: our team members, our franchise owners and the communities we serve,” said&nbsp;<a href="https://www.linkedin.com/in/ritabettino05/">Rita Bettino,&nbsp;</a>Chief Marketing Officer. “When we invest in our people, we’re investing in better ideas, better experiences and ultimately a better brand. Joining ANA gives our team the chance to keep learning, growing and bringing fresh thinking back into our shops, so we can show up stronger for our franchisees and create even more meaningful moments for our guests.”As BIGGBY® continues to expand across the country, it remains focused on building strong local businesses, supporting franchise owners and creating spaces where people feel welcomed and valued.About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.About the ANAThe Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.

BIGGBY® COFFEE Joins Association of National Advertisers 

The beloved Michigan-based coffee franchise continues building a better experience for franchisees, baristas and guests.

BIGGBY® COFFEE Joins Association of National Advertisers to Accelerate People-First Growth, Digital Innovation, and Brand Excellence

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BIGGBY® COFFEE Franchise Costs, Fees, Profit and Data for 2026

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BIGGBY® COFFEE Launches Limited-Time Cherry Sakura Red Bull® Lineup for Spring Energy Boost

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Luck Is Brewing: BIGGBY® COFFEE Brings Back Fan-Favorite Irish Cream Lineup for St. Patrick’s Day

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EAST LANSING, Mich. —&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the 460-plus-unit coffee franchise, is congratulating longtime supplier and sustainability partner&nbsp;<a href="https://paramountcoffee.com/">Paramount Coffee</a> on receiving the&nbsp;<a href="https://green.nd.edu/news/third-annual-sustainability-celebration-honors-a-decade-of-impact-campus-partners/">Human Rights and Social Responsibility Award</a> at the University of Notre Dame’s 3rd Annual Sustainability Celebration.The annual awards recognize organizations that make sustainability “an integral part of their business practices while partnering with the University of Notre Dame.” Paramount Coffee was honored for its Farm-Direct sourcing efforts, which help the university serve coffee with traceable supply chains sourced from farms that prioritize worker well-being and community development.Additionally, Paramount Coffee was recently recognized as a finalist for the&nbsp;<a href="https://sca.coffee/sustainabilityawards">Specialty Coffee Association (SCA) 2026 Sustainability Award</a>, a major global honor of which the company is incredibly proud. According to the SCA, the awards recognize those “dedicated to confronting the enormous challenges facing our industry – from climate change to gender equality – but also to collaborating across geographies, cultures, and supply chain roles, and to sharing the lessons they have learned for the benefit of the entire coffee sector.”“It’s exciting to see Paramount Coffee recognized for its commitment to responsible sourcing,”&nbsp; said&nbsp;<a href="https://www.linkedin.com/in/biggbybob/">Bob Fish</a>, Co-CEO of BIGGBY® COFFEE and founder of&nbsp;<a href="https://www.onebiggislandinspace.com/">OBIIS (One BIGG Island in Space)</a>. “We’ve been working with Paramount since 1999, and they’ve been with us every step of the way as we’ve challenged ourselves to build a better coffee system. Together, we’re proving that coffee can be a force for good, creating real opportunities for farmers, strengthening communities and helping ensure every cup tells a story of care, connection and impact.”Founded in 1935, Paramount Coffee has been a key supplier to BIGGBY® COFFEE and has supported the company’s Farm-Direct sourcing efforts through OBIIS. Together, these initiatives are helping BIGGBY® COFFEE progress toward its goal of becoming 100% Farm-Direct sourced by the end of 2028.BIGGBY® COFFEE’s ongoing farm-direct program ensures its coffee is purchased from farmers who treat their people well, invest in their communities and embrace practices that are better for the planet. OBIIS visits each farm personally to validate its practices, confirm its values and forge healthy, long-term relationships with the farmers.“We’re proud that the University of Notre Dame recognizes our commitment to sustainability,” said&nbsp;<a href="https://www.linkedin.com/in/rich-schaafsma-35111823">Rich Schaafsma</a>, President of Paramount Coffee. “We believe in creating enduring positive impact for the people and communities we serve, and our mission is to offer coffee blends that are sourced with integrity. Buying farm-direct coffee is a simple way we can all make a positive impact on people, planet and community.”These efforts and relationships are helping BIGGBY® COFFEE serve up more than just a great cup of coffee. They’re bringing the brand closer to a future where every cup has a story: one connected to the farmer who grew the beans, the community that nurtured them and the journey they took to get into customers’ hands. Along the way, BIGGBY® COFFEE is proud to work with trusted partners like Paramount Coffee, whose commitment to doing the right thing aligns with the values that guide the brand every day.About the BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.&nbsp;

BIGGBY® COFFEE Celebrates Longtime Sustainability Partner;

The recognition highlights Paramount Coffee’s commitment to responsible sourcing and reflects shared values that have supported BIGGBY® COFFEE’s Farm-Direct journey.

BIGGBY® COFFEE Celebrates Longtime Sustainability Partner; University of Notre Dame Honors Paramount Coffee

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EAST LANSING, Mich.&nbsp;—&nbsp;<a href="https://biggby.com/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is keeping the fun going this summer with a lineup inspired by road trips, campfires, sunny afternoons and those little moments that make the season unforgettable. Running now through Aug. 19, 2026, BIGGBY® COFFEE’s seasonal menu brings together nostalgic campfire flavors, juicy peach creations and feel-good promotions designed to make every summer adventure a little sweeter.This year’s lineup is built around two craveable flavor themes: S’mores and Peach.The Campfire collection captures the cozy magic of summer nights with toasted marshmallow, hazelnut and mocha flavors, all topped with graham cracker crumbles for the ultimate sip of nostalgia.&nbsp;Featured Campfire beverages include:<ul><li>Campfire Latte</li><li>Sweet Foam Campfire Cold Brew</li><li>Campfire Creme Freeze</li><li>‘Lil Camper Magic Milk (Available starting June 11)</li></ul>For guests looking for something bright, juicy and refreshing, the Peach lineup delivers real diced peaches and sunny flavor combinations made for warm-weather sipping.Featured Peach beverages include:<ul><li>Just Peachy BIGGBY Blast®</li><li>Sun of a Peach Creme Freeze</li><li>Blackberry Peach Lemonade</li><li>Peach Iced Tea</li></ul>BIGGBY® is also giving energy drink fans something to get excited about with Juneberry Red Bull® (Sea Blue Edition), featured in the Triple Berry Red Bull® Mocktail and available to customize across the brand’s energy lineup.And because summer cravings go beyond drinks, BIGGBY® is adding even more flavor to the menu with new food offerings. Guests can fuel up with the new Power Stack sandwich, featuring sausage and cheddar on a crispy hashbrown waffle, or snack on warm Pretzel Bites with cheese. This sandwich is a great protein boost and is also gluten friendly.&nbsp;One of the biggest highlights of the season is the refreshed BIGGBY® Kids Menu and the debut of the “Lil’ BIGGBY® Crew,” a playful cast of characters bringing extra fun to family coffee runs. With colorful lemonades, Magic Milks and kid-friendly favorites, BIGGBY® is making summer outings fun for kids and easy for parents.To keep the good vibes rolling all season long, BIGGBY® COFFEE is also serving up a variety of limited-time promotions:<ul><li>50% off BIGGBY® Blast Energy Drinks (May 21 to Aug. 19): Available exclusively through the BIGGBY® app</li><li>99-cent Kids Drinks (June 11 to Aug. 19): Available across the new Kids Menu</li><li>Father’s Day (June 21): Buy one, get one free or $1 off any drink, any size</li><li>Fourth of July (July 3 to 5): Buy one, get one free on select holiday beverages</li></ul>The fun continues June 29 through July 5 with a festive Fourth of July drink lineup featuring frozen beverages and a limited-time Star-Spangled Cake Pop.From campfire-inspired treats and peach-packed sips to family fun and summer road trip fuel, BIGGBY® COFFEE is serving up a season full of smiles, memories and reasons to celebrate.About the BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests and partnering with coffee producers who treat people well, respect the environment and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.

With the season in full swing through Aug. 19, the brand is serving up nostalgic campfire treats, juicy fruit creations, energy boosts and new snacks designed for seasonal adventures.

A Vibrant Culture Gives BIGGBY® COFFEE a Major Advantage Over Corporate Competitors

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