BIGGBY COFFEE

EAST LANSING, MI —&nbsp;<a href="https://www.biggbyfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-celebrates-50-farm-direct-milestone-launch-of-new-blend-as-it-changes-lives-around-the-world-2727201" target="_blank" rel="nofollow">BIGGBY® COFFEE</a>, the high-energy coffee franchise with over 400 stores nationwide, continues its commitment to being 100% Farm-Direct by 2028. Through a boots-on-the-ground initiative via&nbsp;<a href="https://www.onebiggislandinspace.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-celebrates-50-farm-direct-milestone-launch-of-new-blend-as-it-changes-lives-around-the-world-2727201" target="_blank" rel="nofollow">One BIGG Island in Space</a> (OBIIS) led by BIGGBY® COFFEE Co-Founder and Co-CEO&nbsp;<a href="https://www.linkedin.com/in/biggbybob/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-celebrates-50-farm-direct-milestone-launch-of-new-blend-as-it-changes-lives-around-the-world-2727201" target="_blank" rel="nofollow">Bob Fish</a> and his wife,&nbsp;<a href="https://www.linkedin.com/in/michelle-fish-b8135176/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-celebrates-50-farm-direct-milestone-launch-of-new-blend-as-it-changes-lives-around-the-world-2727201" target="_blank" rel="nofollow">Michelle</a>, the brand is working to bring a name, face and place to every cup of coffee it serves and supporting a more humane, sustainable version of coffee farming.&nbsp;As they work toward revolutionizing the industry, Bob and Michelle have set incremental goals. They reached their first — achieving 50% Farm-Direct sourcing for all coffee bought throughout the&nbsp;<a href="https://1851franchise.com/biggbycoffee/info">BIGGBY® COFFEE</a> system — this month.&nbsp;“The way coffee is bought and sold today perpetuates poverty and climate change all over the world, and we are unwinding that, first, for BIGGBY® COFFEE,” Bob said. “And once we achieve our goal of 100% Farm-Direct within our system, we will move on to changing the industry.”In line with this milestone, BIGGBY® COFFEE is also launching a new Farm-Direct blend with its partner,&nbsp;<a href="https://www.biggby.com/fincalafortaleza?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-celebrates-50-farm-direct-milestone-launch-of-new-blend-as-it-changes-lives-around-the-world-2727201" target="_blank" rel="nofollow">La Fortaleza</a>, that will be available by the cup at local BIGGBY® COFFEE coffeehouses as well as for purchase by the bag.Through its partnerships with La Fortaleza,&nbsp;<a href="https://www.onebiggislandinspace.com/category/nicaragua/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-celebrates-50-farm-direct-milestone-launch-of-new-blend-as-it-changes-lives-around-the-world-2727201" target="_blank" rel="nofollow">El Recreo</a> and&nbsp;<a href="https://www.biggby.com/cinderellas-shoe-at-finca-terrerito-copan-honduras/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-celebrates-50-farm-direct-milestone-launch-of-new-blend-as-it-changes-lives-around-the-world-2727201" target="_blank" rel="nofollow">Finca Terrerito</a>, BIGGBY® COFFEE buys approximately 1.3 million pounds of coffee directly from the farmers each year. The next step is for the system to be purchasing 100% of its coffee Farm-Direct by 2028.“The vast majority of American consumers have no idea where coffee comes from. But more importantly, they have no idea&nbsp;who grows it,” Michelle said. “Because they have no idea, the industry itself continues to commoditize and marginalize these people, and — for many of them — keep them trapped in the cycle of generational poverty, contributing to environmental degradation and accelerating climate change. We believe that, if consumers have a sense of who these people are, that’s enough to change their buying behavior.”The Fishes dedicate the majority of their time to traveling around the world, meeting, visiting with and exploring potential partnerships with coffee farmers who are already doing the right thing for their people and the planet.&nbsp;<a href="https://www.linkedin.com/in/miriam-morales-57836297/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-celebrates-50-farm-direct-milestone-launch-of-new-blend-as-it-changes-lives-around-the-world-2727201" target="_blank" rel="nofollow">Miriam Morales</a>, president of El Recreo, a family farm that was started five decades ago, explains that the partnership with BIGGBY® COFFEE has been monumental, not only for the business, but for the impact it has been able to make on the larger community. With the resources they’ve had, the team at El Recreo has put in a school for workers’ kids, a kitchen to prepare communal meals, a chapel, a store, a school for adults, on-site housing and a small clinic.&nbsp;“With these resources, our staff can dream for their own lives. For example, this is the third year in a row that we’ve been able to give out bonuses,” said&nbsp;<a href="https://www.linkedin.com/in/hector-morales-544b6b6b/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=biggby-coffee-celebrates-50-farm-direct-milestone-launch-of-new-blend-as-it-changes-lives-around-the-world-2727201" target="_blank" rel="nofollow">Hector Morales</a>, president of El Recreo. “That is another impact of the relationship with Bob and Michelle. The ability to do things like that creates a moment of pride and fulfillment for us, and we’re only able to do these things because of the stability we feel as a result of the Farm-Direct partnership.”This is just one of countless examples illustrating the wide-reaching impact these Farm-Direct partnerships have.&nbsp;“We’re at the halfway mark, but there’s a lot more to go,” Bob said. “We were a sponsor of the Producer Roaster Forum in Central America this year, and we received over 30 points of interest. We have two Farm-Direct possibilities in Burundi and Mozambique, and we will be going to Southeast Asia in the first quarter of 2025.”In addition to an ongoing search for additional Farm-Direct partners for BIGGBY® COFFEE, Bob and Michelle have leaned into the storytelling aspect of their work with OBIIS. Later this year, a series of short videos, called Field Notes, will launch on YouTube to tell the stories of producers and their teams.&nbsp;Through all their work with OBIIS, Bob and Michelle and BIGGBY® COFFEE continue to place the people and stories at the forefront, leveraging the power of a growing franchise system to help people build lives they love.About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, based in East Lansing, Mich., was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. The brand’s cultural values of Make Friends, Have Fun, B Yourself and Share Great Coffee help coffee lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with names like Teddy Bear® and Caramel Marvel®, BIGGBY® COFFEE baristas provide a unique experience focused on brightening their customers’ day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has 400+ cafes across many states, including Virginia, Michigan, Ohio, Indiana, Illinois, Idaho, Georgia, North Carolina, South Carolina, Wisconsin, Kentucky, Tennessee and Florida.

BIGGBY® COFFEE Celebrates 50% Farm-Direct Milestone

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The coffee franchise is on a mission to be 100% Farm-Direct by 2028. As it celebrates the halfway point, the team reflects on progress thus far and goals for the next four years.

This brand page has been paid for by BIGGBY COFFEE. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

BIGGBY® COFFEE Celebrates 50% Farm-Direct Milestone, Launch of New Blend as It Changes Lives Around the World

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EAST LANSING, Mich.&nbsp;—&nbsp;<a href="https://www.biggbyfranchising.com/">BIGGBY® COFFEE</a>, the high-energy coffee franchise with more than 460 locations, is continuing to invest in what matters most — its people — with the announcement that it has joined the&nbsp;<a href="https://www.ana.net/">Association of National Advertisers (ANA)</a>.&nbsp;Guided by a people-first philosophy and a commitment to values-aligned growth, BIGGBY® COFFEE will leverage ANA’s industry-leading training, research, and peer-to-peer communities to accelerate innovation across brand, digital &amp; social, AI, media, loyalty, and pricing strategy, which are key priorities for the brand as it continues to scale nationally while staying deeply rooted in local communities.In recent years, BIGGBY® has kept evolving how it shows up, including a refreshed look and the message “BIGGBY® Makes it Better.” That work has come from what the brand has always believed in: real connection, consistent quality and making everyday moments a little brighter. Through ANA, the team will continue to grow those efforts, learning new ways to improve while being true to who they are.“At BIGGBY® COFFEE, everything starts with people: our team members, our franchise owners and the communities we serve,” said&nbsp;<a href="https://www.linkedin.com/in/ritabettino05/">Rita Bettino,&nbsp;</a>Chief Marketing Officer. “When we invest in our people, we’re investing in better ideas, better experiences and ultimately a better brand. Joining ANA gives our team the chance to keep learning, growing and bringing fresh thinking back into our shops, so we can show up stronger for our franchisees and create even more meaningful moments for our guests.”As BIGGBY® continues to expand across the country, it remains focused on building strong local businesses, supporting franchise owners and creating spaces where people feel welcomed and valued.About The BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests, and partnering with coffee producers who treat people well, respect the environment, and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.About the ANAThe Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.

BIGGBY® COFFEE Joins Association of National Advertisers 

The beloved Michigan-based coffee franchise continues building a better experience for franchisees, baristas and guests.

BIGGBY® COFFEE Joins Association of National Advertisers to Accelerate People-First Growth, Digital Innovation, and Brand Excellence

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BIGGBY® COFFEE Franchise Costs, Fees, Profit and Data for 2026

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BIGGBY® COFFEE Launches Limited-Time Cherry Sakura Red Bull® Lineup for Spring Energy Boost

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Luck Is Brewing: BIGGBY® COFFEE Brings Back Fan-Favorite Irish Cream Lineup for St. Patrick’s Day

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EAST LANSING, Mich. —&nbsp;<a href="https://biggby.com/menu/">BIGGBY® COFFEE</a>, the 460-plus-unit high-energy coffee franchise, is turning up the fun this spring with its first-ever family film collaboration featuring “The Sheep Detectives,” an upcoming movie from Amazon MGM Studios, to create a playful, feel-good experience for guests of all ages.With “The Sheep Detectives” arriving in theaters on May 8, BIGGBY® is giving families a fun way to start the adventure early, bringing the story to life through a limited-time lineup of themed drinks, in-store surprises and social moments designed to make every visit feel a little more magical. Special drinks include: Detective Lily Lemonade, Fainting Sheep Latte, Woolly White Magic Milk and more.In this witty, new breed of mystery, George (Hugh Jackman) is a shepherd who reads detective novels to his beloved sheep every night, assuming they can’t possibly understand. But when a mysterious incident disrupts life on the farm, the sheep realize they must become the detectives. As they follow the clues and investigate human suspects, they prove that even sheep can be brilliant crime-solvers.BIGGBY® is leaning into what it does best: creating small, meaningful moments of joy. From curious kids to coffee-loving parents, this collaboration is all about giving families a reason to press pause on their day and enjoy something together.Whether it’s trying a new drink, spotting themed touches in-store or turning a quick stop into a mini adventure, BIGGBY® is making everyday moments feel a bit more memorable.The collaboration also offers a sneak peek at what’s ahead for the brand, with a refreshed Kids Menu launching this summer, giving even the youngest guests more reasons to love their BIGGBY® runs.Just in time for Mother’s Day weekend, the timing couldn’t be better. It’s the perfect excuse for families to swing by after a movie, meet up for a weekend treat or celebrate mom with something a little more fun than the usual coffee run.“At BIGGBY®, we’re always looking for ways to make someone’s day just a little brighter, and this collaboration is a perfect example of that,” said&nbsp;<a href="https://www.linkedin.com/in/ritabettino05/">Rita Bettino</a>, BIGGBY COFFEE® CMO. “With the movie hitting theaters May 8, we love that families can get a little preview of the fun when they visit BIGGBY®. It’s all about creating those small, happy moments.”The Sheep Detectives opens Mother’s Day, May 8, in theaters everywhere! Rated PG.To find a BIGGBY® COFFEE location near you, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.&nbsp;About the BIGGBY® COFFEE FranchiseBIGGBY® COFFEE, headquartered in East Lansing, Michigan, is a national coffee franchise with over 460 locations across 13 states. Since opening its first store in 1995, BIGGBY® has remained 100% franchise-owned and operates under a fully franchised business model designed to help local entrepreneurs grow successful, community-minded businesses.The company is guided by a people-first philosophy and a commitment to values-aligned growth — supporting franchise owners and baristas, creating positive experiences for guests and partnering with coffee producers who treat people well, respect the environment and invest in their communities.In 2024, BIGGBY® introduced a refined visual identity anchored by the tagline BIGGBY® Makes it Better, reinforcing the brand’s dedication to consistent quality, human connection and uplifting everyday interactions.For more information on BIGGBY® COFFEE or franchise opportunities, visit&nbsp;<a href="http://www.biggby.com">www.biggby.com</a>.

BIGGBY® COFFEE Teams Up with “The Sheep Detectives"

The high-energy coffee franchise teams up with the family-friendly movie to bring themed drinks and in-store moments designed for both kids and parents.

BIGGBY® COFFEE Teams Up with “The Sheep Detectives” for a Springtime Adventure Full of Fun (and Flavor)

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BIGGBY® COFFEE Celebrates 50% Farm-Direct Milestone, Launch of New Blend as It Changes Lives Around the World

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