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Singles' Day, an entire 24-hours of festivities and fanfare put on by the mega-retailer Alibaba, owner of <a href="https://www.aliexpress.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=black-friday-is-nothing-compared-to-chinese-e-commerce-giant-alibabas-singles-day-2711570" target="_blank" rel="nofollow">Aliexpress.com</a>, took place this year in Shanghai, China and raked in $31 billion in sales. According to <a href="https://www.cnbc.com/2019/11/11/alibaba-singles-day-2019-record-sales-on-biggest-shopping-day.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=black-friday-is-nothing-compared-to-chinese-e-commerce-giant-alibabas-singles-day-2711570" target="_blank" rel="nofollow">CNBC</a>, this year’s festivities kicked off with a concert by none other than Taylor Swift. The equivalent to $13 billion USD was spent in the first hour alone. AliExpress, a Chinese B2C e-commerce site and Amazon’s largest competitor, is known for its impossibly huge catalog, dirt-cheap goods and the massive shopping extravaganza known as <a href="https://time.com/3576381/china-singles-day-history/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=black-friday-is-nothing-compared-to-chinese-e-commerce-giant-alibabas-singles-day-2711570" target="_blank" rel="nofollow">Singles' Day</a>. Singles' Day originated in China in the ‘90s as a way to celebrate being single, but quickly transformed into the largest shopping day of the year.While regular brick-and-mortar stores also take part in Singles' Day sales, the Alibaba event is the highest-grossing by a landslide, and features a star-studded livecast to accompany its sale featuring more than 200,000 participating brands. While <a href="https://1851franchise.com/has-cyber-monday-stolen-black-fridays-thunder-2711398#franbuzz">Cyber Monday has eclipsed Black Friday</a> for many consumers in the U.S., both events pale in comparison to the revenue-generating power of Singles' Day.&nbsp;Globally, the e-commerce industry—which thrives on the convenience of online shopping and home delivery—continues to boom <a href="https://1851franchise.com/retailers-have-announced-6-200-store-closures-already-this-year-2709909">as traditional retail stores falter</a>, but this trend isn’t limited strictly to retail concepts. Franchises like <a href="https://1851franchise.com/pizza-hut-temporarily-closing-500-stores-2710630#franbuzz">Pizza Hut</a> have temporarily closed hundreds of underperforming stores in an attempt to reopen new “express” models that cater to consumers who aren’t looking for a dine-in experience.&nbsp;More and more people in the franchising industry are searching for concepts that are “Amazon-proof”, or resilient in spite of the global consumer trend to buy online, but maybe the solution is to swim with the current than against it. <a href="https://1851franchise.com/doordash-goes-rogue-and-opens-shared-ghost-kitchen-2711310#most-recent">Ghost Kitchens</a>, <a href="https://1851franchise.com/theres-a-new-next-day-delivery-player-in-the-industry-and-its-best-buy-2711408#franbuzz">delivery options</a>, and <a href="https://1851franchise.com/who-needs-a-server-the-dine-in-mobile-ordering-trend-is-picking-up-steam-2711340#most-recent">in-app ordering</a> are all ways to appeal to the convenience-driven consumer—while keeping their dollars with your franchise concept.&nbsp;

Black Friday Is Nothing Compared to Chinese E-Commerce Giant Alibaba's Singles' Day

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The 24-hour shopping marathon raked in $31 billion—nearly triple the spending reported on last year’s Black Friday and Cyber Monday combined. 

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Black Friday Is Nothing Compared to Chinese E-Commerce Giant Alibaba's Singles' Day

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