As the state prepares for legal recreational pot in the new year, the fast-food chain is taking it as a business opportunity.
Jack in the Box Inc. is taking the legalization of recreational pot as a chance to create some buzz about the brand. According to a recent Bloomberg article, the fast-food chain is partnering with a digital media company backed by rapper and entrepreneur Snoop Dogg to offer a “munchie” meal for marijuana enthusiasts. The brand appears to be the first national chain to create an offer embracing the new law.
“We are about welcoming all of our guests, no matter what they’re craving or why they’re craving it,” said Iwona Alter, the chain’s chief marketing officer.
The “Merry Munchie Meal” will be available for $4.20 at three California location for one week in January, which includes two tacos, French fries, onion rings, five mini churros, three chicken strips and a small drink. The brand is hoping to gain some much-needed buzz with intense competition from McDonald’s, Burger King and Wendy’s and after selling the Qdoba chain earlier this month.
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