BoConcept

<a href="http://www.boconcept.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-boston-globe-boconcept-plans-east-coast-development-with-focus-in-boston-11929" target="_blank" rel="nofollow" target="_blank">BoConcept</a> has plans to add 40 locations in the United States, with a focus on the Boston area for new stores.&nbsp;

Contrary to many online-focused retailers these days, BoConcept still does a majority of business at these brick and mortar locations. This is due to the customer&#39;s desire to try out furniture firsthand and determine if it is a fit for their home before purchasing it.

&ldquo;We think the road to go is brick and mortar,&rdquo;&nbsp;BoConcept Director of U.S. Marketing&nbsp;Steen&nbsp;Knigge told The Boston Globe.

You can view the entire article <a href="https://www.bostonglobe.com/business/2017/04/19/the-art-getting-ready-for-ipo/lxO4SEZCFloLCMTUbSTQZI/story.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-boston-globe-boconcept-plans-east-coast-development-with-focus-in-boston-11929" target="_blank" rel="nofollow" target="_blank">here</a>. 
&nbsp;

The Boston Globe: BoConcept Plans East Coast Development with Focus in Boston

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Director of U.S. Marketing Steen Knigge elaborates on the brand's expansion plans in Boston

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The Boston Globe: BoConcept Plans East Coast Development with Focus in Boston

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