After assessing development opportunities in Texas, elevated craft beer bar franchise The Brass Tap is expanding its presence in the state, signing a five-unit deal in Dallas. With the area’s up-and-coming craft beer scene, the multi-unit signing with veteran Brass Tap franchisee Sid Patel gives the brand an excellent opportunity to bring its unique concept to more customers in the area.
“We currently have four locations in the Dallas-Fort Worth metro area, all of which are doing really well. Dallas is a rapidly growing city and the local craft beer scene reflects that,” said VP of Franchise Development Jamie Cecil. "With more and more breweries popping up every day, we’re confident that the size of Dallas specifically and Texas overall presents a great opportunity to cater to craft beer fans with our extensive food and beverage offering and unmatched atmosphere.”
Franchisee Sid Patel, who currently owns a Brass Tap location in Allen, Texas, will own and operate the new franchise locations and has plans for more. Patel owned and operated a beer and wine shop in McKinney, Texas before signing on with The Brass Tap, making the jump to franchising when he realized the rate at which Dallas-area craft breweries were appearing.
“When we opened our shop in 2010, there weren’t many craft breweries or places to get craft beer, and by 2011 the industry was blowing up,” Patel said. “Now, there are about 30 breweries in our immediate area and more than 120 in the state of Texas as a whole,” Patel added.
Patel’s passion for craft beer led him through a 3-4 month courtship with the Brass Tap brand, eventually signing on to open his first location in Allen. “After visiting the Tampa headquarters, we really liked the concept. The laid-back, amazing environment with lots of beer, food and liquor made sense,” Patel said. His Allen location recently celebrated its three-year anniversary and the success he has experienced led him to the decision to further his relationship with the brand.
“Expanding in the Dallas market with an existing franchisee was the ideal situation for us,” Cecil said. “Sid sees the benefit and opportunity The Brass Tap has in this market and his plan for multi-unit ownership is great because we see room for 10-15 additional locations in Dallas alone,” he added.
Patel said he is targeting his next opening for March 2019 and he’s currently looking for real estate in the Grapevine, McKinney and Frisco areas for other stores. Beyond Patel’s five-unit deal, The Brass Tap has two additional franchisees in the Dallas area set to open their locations in 2019.
Building on the momentum of the Dallas franchise agreements and sustained success in its current area locations, The Brass Tap is looking at expansion opportunities elsewhere in Texas in an effort to capitalize on the growing craft beer scene in the state, with its sights set specifically on Houston.
“Houston is definitely our next target. We have openings coming up in October and February with plans for every year after that,” said Cecil. “There are probably 15-20 potential locations available in Houston. Now, it’s about finding the right partners whose passion for craft beer and strong business acumen make them a great fit for our franchise family.”