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Wings and Rings Franchise information

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About Wings and Rings

  • How Much It Costs
  • Wings and Rings
  • About Wings and Rings
  • Why Wings and Rings, and Why Now?
  • What Sets Wings and Rings Apart?
  • Why You?
  • Why Franchisees Love the Brand
  • Investment
$1,482,700 to $1,999,700
Start-Up Cost
$10,000 to $40,000
Initial Franchise Fee
Up to 5%
Royalty
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Established in 1984 in Cincinnati, Ohio, Wings and Rings is the club-level sports restaurant and bar - with chef inspired recipes, crave-worthy wings and chicken ringer sandwiches, custom-crafted cocktails, and an experience that encourages social connection. Whether it’s enjoying a bit of banter, catching up over the game, finding new craft beer favorites, or celebrating a big win – Wings and Rings is where everyone can kick back, enjoy life, and champion the everyday. With more than 85 units across the globe, Wings and Rings is changing the sports restaurant category, making elevated food and beverage experiences accessible to all fans. For more information, visit www.wingsandrings.com.

For over 13 years, Wings and Rings has seen a more than 10.2% increase in average same-store sales growth — an impressive number compared to the 1-2% percent of the casual dining industry overall. But the time has never been better to franchise with the brand thanks to its revamped restaurant design, developmental incentive program and new POS system with cutting-edge technological improvements. 

Wings and Rings’ new restaurant model (called G4) was launched in Greater Cincinnati in 2020. The revamp was designed to meet evolving customers’ preferences and includes a reimagined dining room and patio, as well as additions to the brand’s existing take-out and valet drive-thru model — two massive revenue streams for restaurant owners in a post-COVID world.

In addition, technology will play a large role in the revamped restaurant design, including the ability to pay at the table, order ahead for pick-up, integrate third-party delivery with the POS platform and more. To provide consumers with a VIP off-premises experience, the G4 model will also feature an innovative valet pickup, where customers drive under a canopy and pick up the food without needing to worry about interactions. 

The revamped model also includes combined indoor and outdoor seating, self-service kiosks, simplified menus and much more.

With these initiatives and the brand’s in-demand concept, Wings and Rings is positioning franchisees for continued success in the new industry landscape and ensuring that the legacy brand continues to evolve with changes in consumer habits.

Wings and Rings is a sports restaurant experience that goes way beyond just Buffalo wings — it offers a club-level sports restaurant experience where everyone's a VIP, worthy of the ultimate sports dining experience. With bright, inviting dining rooms, more than 50 TVs elevated fan experiences, chef-inspired recipes and of course its signature wings, Wings and Rings is the ideal experience for socializing with friends and family over sports. 

Thanks to this elevated consumer offering, Wings and Rings franchisees benefit from a proven business model perfected over 30 years in business. Wings and Rings possesses the simplicity of fast casual with the high revenue potential of casual dining, creating a long-term wealth building opportunity for franchise owners.

In addition to this proven and differentiated business model, Wings and Rings has continued to appeal to qualified entrepreneurs due to its robust franchisee support infrastructure, low financing interest rates and an expert leadership team that collaborates heavily with franchisees through weekly calls, quarterly webcasts and annual conventions.

 

Franchisees have the opportunity to be in business for themselves, but not by themselves, for a franchisor who is deeply committed to pursuing success together as a member of the brand’s franchise family.

Wings and Rings has franchise opportunities available in multiple new territories such as Ohio, Kentucky, Indiana, Florida, Texas, Missouri and Michigan. There is potential, however, to expand outside of these areas, though prospective franchisees would need to sign for multiple units to be considered. 

Those who are interested in participating in the brand’s development incentive program don’t need prior restaurant experience — management talent may be recruited —  but should be passionate about executing the mission of the brand and excited to engage in the business and take care of customers. 

Frances Zwick is one of the brand’s highly- experienced, multi-concept franchisees. Zwick settled on joining the Wings and Rings system after falling in love with the concept, and she says the corporate team was incredibly supportive throughout the entire onboarding process. 

“We went through the traditional training with the corporate team, and they helped us with everything from building design to our new store opening, hiring and operations,” she said. “They’ve also offered a lot of ongoing support. The team works hard to find the best in-class systems to help support the different needs of franchisees, including assistance with marketing, real estate, technology and more. That was one of the main things that sold us on the concept — we knew they’d support our specific needs as owners.” 

With that support infrastructure, Zwick has been able to leverage the brand’s scalable business model and expand her footprint to include three Wings and Rings restaurants throughout Kentucky and Indiana. 

The estimated initial investment required ranges from $1,482,700 to $1,999,700. Wings and Rings franchisees require a minimum liquid capital of $500,000, a minimum net worth of $1,250,000, a franchise fee of up to $40,000.

How Wings & Rings' Franchise Advisory Council Promotes Franchisee Success

Q&A With Buffalo Wings & Rings' president and CEO, Nader Masadeh

WHAT ABOUT BUFFALO WINGS & RINGS MAKES IT UNIQUE WITHIN ITS INDUSTRY? 

At Buffalo Wings & Rings we offer a club level experience unlike anything else in the restaurant industry. Our entire model is based on elevating the traditional sports restaurant experience. We deliver on that commitment to our guests through a chef-inspired menu, a welcoming atmosphere that is more family and female-friendly than our competition, and our Buffalove ® Service Promise. Additionally, our corporate team is accessible and dedicated to supporting our franchisees in order to help them grow and succeed. The direct contact franchisees in our system have to corporate team members is unparalleled in our industry. We continue to explore and proactively implement improvements such as online ordering, "to go" pick-up convenience, and more to make sure we are an innovative leader within the restaurant landscape.

WHAT HAVE BEEN SOME OF THE BRAND'S MOST IMPORTANT MILESTONES OVER THE PAST FIVE YEARS? 

The most rewarding part of my job is watching franchisees within our system open additional restaurants, and during the last five years we have seen a significant increase in franchisees reinvesting in the brand. 40-percent of our system is made up of multi-unit operators and more than half of those operators grew from just one location when they joined. In the last five years, we have continued to refine our franchise model and enhance our mission to provide an unmatched club level, elevated sports restaurant experience. We surpassed 50 locations across the U.S. and have expanded into strong new markets. We continued to increase our international presence with nearly 20 locations open overseas. We opened a location at Paul Brown Stadium in Cincinnati and continue to invest in our home market, with our 4th corporate owned location in the area set to open before the end of 2017. We launched our Buffalove Foundation as a way to continue our mission of being a positive force in the communities we serve. We also established a steady rotation of crave-worthy limited time offers and further elevated the base menu offerings. Personally, I participated on CBS's Undercover Boss, which proved to be an extremely valuable experience to further our company's vision and make sure that the Buffalo Wings & Rings experience is second-to-none throughout the system.

WHAT PLANS DOES THE BRAND HAVE IN THE COMING YEARS? 

We will continue to work with our franchisees to increase operational excellence at existing restaurants while growing the company with existing and new, qualified franchisees. We will be closing in on the 100th unit globally in the next 2-3 years and have our sights set on building out our presence in established markets across the U.S. and introducing the brand to even more guests internationally. Our corporate team will continue to roll out improvements and enhancements to our chef-inspired menu. We are introducing a new prototype with a dedicated carry-out entrance and station to capitalize on the evolution of guest desires. We invested in online ordering and will continue to invest in technology that will drive our brand forward. Our future is bright and we plan to grow intelligently and strategically.

WHAT DOES AN IDEAL FRANCHISEE LOOK LIKE? 

The ideal Buffalo Wings & Rings franchisee buys in to our commitment to a club level, elevated experience. It's important that our franchisees take our Buffalove ® Service Promise to heart. The most successful franchisees in our system have a service-first mindset. We believe that our model is one that, if executed well with a focus on serving the guest, will lead to financial success for operators who are driven, hard working, and want to create something special in their community.

WHY IS BUFFALO WINGS & RINGS A GOOD INVESTMENT? 

We are a growing franchise and market availability exists for franchisees across the U.S. We anticipated the changing needs and desires of the emerging generation and our model caters to an evolving restaurant guest base. Our chef-inspired menu and inviting atmosphere create a perfect dining and sports experience for men, women, and families. Our Buffalove ® Service Promise helps build loyalty with guests and the access to our corporate team means that franchisees who invest with Buffalo Wings & Rings have constant support. We invest in those who invest in Buffalo Wings & Rings. 

 

ABOUT BUFFALO WINGS & RINGS

Established in 1984 in Cincinnati, Ohio, Buffalo Wings & Rings is the ultimate sports restaurant franchise providing a club-level experience with better food, VIP views and our Buffalove ® Service Promise. The franchise is taking game-time to the next level with bright, inviting dining rooms, elevated fan experiences and a chef-inspired menu featuring a rotation of seasonal and diverse limited-time offerings, fresh salads, homemade Bleu Cheese, innovative sandwich options, hand-pressed burgers and fresh, never frozen wings to satisfy every sports fan. With more than 80 units across the globe, Buffalo Wings & Rings is changing the sports restaurant category, bringing elevated food and experiences that are accessible and affordable to all. For more information, visit www.buffalowingsandrings.com.

Registered Franchise States
  • Future Markets
  • Unavailable Markets
  • Multi-Unit Opportunities
  • Top Growth Market

Own a Wings & Rings Franchise

What prompted you to contact us at this time?
What Are You Looking For?
Do you have X without the help of the bank?