1851

As the rallying cry goes, everyone has a role to play in the effort to contain and recover from the coronavirus pandemic. For Burger King, that means leveraging an internationally recognized brand to promote social distancing, and the franchise is finding creative ways to do just that.In Italy, <a href="https://www.fastcompany.com/90508026/burger-king-uses-extra-onions-to-equip-the-whopper-for-social-distancing?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-gets-creative-to-encourage-social-distancing-2713161" target="_blank" rel="nofollow">Burger King has introduced its new “Social Distancing Whopper,”</a> which boasts (or cautions) of three times the normal amount of raw onions, providing eaters a natural repellent to keep other people at least six feet away.<figure class="media"><oembed url="https://youtu.be/pwZHZuCQlO0"></oembed></figure>In Germany, <a href="https://www.businessinsider.com/burger-king-debuts-social-distancing-crowns-in-germany-2020-5?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-gets-creative-to-encourage-social-distancing-2713161" target="_blank" rel="nofollow">the franchise recently debuted “Social-Distance Crowns”</a> —&nbsp;massive cardboard Burger King crowns with a three-foot radius preventing close contact.&nbsp;<blockquote>"We wanted to reinforce the rules of high safety and hygiene standards that the BK restaurants are following," a Burger King representative told Business Insider. "The do-it-yourself social-distance crown was a fun and playful way to remind our guests to practice social distancing while they are enjoying food in the restaurants."</blockquote>Here in the U.S., <a href="https://www.forbes.com/sites/rebeccavogels/2020/04/01/burger-king-shows-us-how-to-make-a-quarantine-burger-and-how-to-act-as-a-brand-in-the-time-of-coronavirus/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-gets-creative-to-encourage-social-distancing-2713161#6f0acc1d220e" target="_blank" rel="nofollow">Burger King released an ad</a> back in April showing viewers how to make their own “Quarantine Whoppers” at home.Advertising during the COVID-19 crisis has proven tricky, with some accusing the more somber efforts of being disingenuous and cynical, while the less reverent spots risk seeming tone-deaf or callous. Reactions to Burger King’s coronavirus-related spots have so far been mostly positive. As dine-in restaurants begin to reopen in markets across the world, we’re sure to see a range of new marketing efforts from Burger King and other franchise brands hoping to drive consumers back into restaurants.

Burger King Gets Creative to Encourage Social Distancing

1851 Franchise

Extra raw onions in Italy and big hats in Germany are two of the ways the fast-food franchise is promoting social distancing around the world.

burger-king-gets-creative-to-encourage-social-distancing

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service representative giving presentation

Strategic Partnerships Fuel Franchise Growth at HomeTeam Inspection Service

hometeam-inspection-service-franchise-growth-partnerships

Express Employment Professionals

What’s in the 2025 FDD? A Closer Look for Express Employment Professionals Franchise Buyers

whats-in-the-2025-fdd-a-closer-look-for-express-employment-professionals-franchise-buyers

petbar

How-petbar-Makes-Pets-and-Their-Owners-Happy-as-Part-of-the-Family-in-a-Clean-and-Fun-Environment

How petbar Makes Pets and Their Owners Happy as Part of the Family in a Clean and Fun Environment

petbar-franchise-opportunity-boutique-pet-grooming

petbar Franchisees Win the $6.89B Global Market With Complete Transparency, Self-Service and Membership Models, Creating the Happiest Place for Dogs

petbar-franchise-opportunity

Why petbar Wants to Be the “Disney World for Dogs” — and a Dream Business for Franchisees

petbar-franchise-dan-ashley-o-loughlin-qa

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

Burger King Gets Creative to Encourage Social Distancing

MORE STORIES LIKE THIS