The fast-food brand’s parent company announced the upcoming “Burger King of Tomorrow” look.
Burger King is planning to introduce a “Burger King of Tomorrow” look at its U.S. restaurants, according to a QSR report.
Citing a Wednesday conference call by Burger King’s parent company, Restaurant Brands International, the article noted that CEO Daniel Schwartz said the redesign, which does not currently have a timeline, would include constructing double drive-thru lanes and adding outdoor digital board menus.
“We see demand both for renovations and for new development,” Schwartz said, according to the article. “And as you know, Burger King is one of the fastest growing, and one of the brands that opens the most new restaurants in the United States. So we're seeing demand across both of those.”
Burger King is not the only fast-food chain this year that wants to revamp its look. Wendy’s, Moe’s Southwest Grill and Hardee’s all announced plans to freshen up their looks in some way. McDonald’s opened a new flagship location in Chicago with a futuristic design.
Read the full report at QSR.