1851

When Jason Mazzarone and Jim Kalomiris first opened <a href="http://ownasobol.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=by-working-with-smb-franchise-advisors-sobol-has-positioned-itself-for-rapid-and-ongoing-growth-2703610" target="_blank" rel="nofollow" target="_blank"><a href="http://ownasobol.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=by-working-with-smb-franchise-advisors-sobol-has-positioned-itself-for-rapid-and-ongoing-growth-2703610" target="_blank" rel="nofollow" target="_blank">SoBol</a></a>, they did it with a mission to bring the acai bowl trend to the East Coast. After living in California and falling in love with the healthy meal and snack, Mazzarone knew that demand for fresh, custom made bowls would be high in his hometown on Long Island in New York. However, he never expected that demand to climb as fast as it did. As soon as he opened SoBol&rsquo;s flagship store alongside Kalomiris, consumers were lining up to get their own acai bowl. So, realizing that he had tapped into something special, he decided to look into expansion.

After researching their options, Mazzarone and Kalomiris agreed that they didn&rsquo;t want to go it alone. Instead, they wanted to grow through franchising. But because they had never started a franchise concept before, they weren&rsquo;t sure where to start. That&rsquo;s when Mazzarone recalled hearing about Steve Beagelman and <a href="http://www.smbfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=by-working-with-smb-franchise-advisors-sobol-has-positioned-itself-for-rapid-and-ongoing-growth-2703610" target="_blank" rel="nofollow" target="_blank">SMB Franchise </a><a href="http://www.smbfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=by-working-with-smb-franchise-advisors-sobol-has-positioned-itself-for-rapid-and-ongoing-growth-2703610" target="_blank" rel="nofollow" target="_blank">Advisors</a>, and told Kalomiris about their services.

&ldquo;It&rsquo;s a funny story, actually. One of our customers who stops in SoBol all the time told me a few years ago that if I were ever to franchise the concept, I had to talk to Steve Beagelman. Flash forward to 2015 when we decided to become a franchise&mdash;I gave Steve a call. Right off the bat, I knew that it was a smart move. Between Steve&rsquo;s prior experience as a franchisor and the expertise that the rest of his team brings to the table, we already had a leg up on other emerging brands,&rdquo; said Mazzarone. &ldquo;SMB has been amazing from day one. There isn&rsquo;t a part of our franchise system that they haven&rsquo;t been an integral part of, and they&rsquo;ve been instrumental in helping develop what&rsquo;s now become the SoBol brand.&rdquo;

<a href="https://smbfranchising.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=by-working-with-smb-franchise-advisors-sobol-has-positioned-itself-for-rapid-and-ongoing-growth-2703610" target="_blank" rel="nofollow" target="_blank">SMB Franchise Advisors</a> guided SoBol throughout the entire preparation process leading up to the launch of their franchise opportunity. From helping the brand create its initial FDD by working on the strategic terms to include in the document before being reviewed by an attorney to putting together the official franchise agreement and operations manual, SMB assisted in building the emerging concept&rsquo;s franchise system from the ground up. And now that SoBol is continuing to break into the franchising industry and expand outside of its home base on Long Island, SMB is still advising Mazzarone, Kalomiris and their leadership team on the best next steps.

&ldquo;Every member of our team shares the same passion for helping others achieve their professional goals and dreams. There&rsquo;s nothing we love more than to work with Jason and brands like SoBol to see the concept grow from one corporately owned location to a rapidly growing system of stores,&rdquo; said Beagelman. &ldquo;At SMB, we make it a priority to become an active member of an emerging franchise concept&rsquo;s team rather than acting simply as&nbsp;outside consultants. &nbsp;We don&rsquo;t tell them what to do, instead we coach and educate them so that they can learn how to transition from being one or two-unit company to a&nbsp;franchise brand. We are genuinely interested in seeing them develop their franchise brand. And we believe that our approach is one of the reasons why brands like SoBol are continuing to experience such impressive and rapid growth.&rdquo;

Since launching its business ownership opportunity and signing on to work with SMB Franchise Advisors in October of 2015, SoBol has hit the ground running. Right now, the brand has seven locations currently open for business, with another 21 currently in different stages of development. And in order to continue building on that momentum&mdash;and open 10 to 15 more SoBol locations next year&mdash;Mazzarone says that he&rsquo;s going to continue turning to SMB for help.

&ldquo;Working with SMB gives us a huge advantage. And it&rsquo;s not just their expertise and traditional services that are helping us grow&mdash;networking with Steve and his team has introduced us to a new community of both emerging and existing franchisors that we can learn from,&rdquo; Mazzarone said. &ldquo;Jim, myself and the rest of the SoBol team have all become members of the SMB family, and we&rsquo;re thrilled to be a part of it.&rdquo;

By Working with SMB Franchise Advisors, SoBol Has Positioned itself for Rapid and Ongoing Growth

1851 Franchise

Since teaming up with SMB in October of 2015, SoBol has expanded to seven open locations with another 21 in different stages of development.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

by-working-with-smb-franchise-advisors-sobol-has-positioned-itself-for-rapid-and-ongoing-growth

Minuteman Press International

Minuteman Press franchise owners Karen Fraielli and Valerie Chanoux with their 25-year Award.

Minuteman Press Franchisees Celebrate 25+ Years in Warwick, RI

minuteman-press-franchisees-celebrate-25-years-in-warwick-ri

Mellow Mushroom

Mellow Mushroom Ranks No. 1 in Customer Experience and Customer Loyalty Among Pizza Chains in MarketForce Casual Dining Report

mellow-mushroom-market-force-report-2025

Benjamin Franklin Plumbing

Benjamin Franklin Plumbing - Jeff Hunter - Franchisee Feature - 1851 Franchise

Air Force Veteran Jeff Hunter Trades Corporate Life for a Successful Franchise Future with Benjamin Franklin Plumbing

benjamin-franklin-plumbing-franchise

Comfort Keepers

From Coast to Heartland: Why One Comfort Keepers® Franchisee Keeps Expanding

from-coast-to-heartland-why-one-comfort-keepers-franchisee-keeps-expanding

Filta Environmental Kitchen Solutions

Filta Franchise - David Hoover Franchisee Feature - 1851 Franchise

From Stadiums to Sustainability: How David Hoover Is Scaling Impact With Filta

filta-franchise-david-hoover-scaling-impact

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

1851 Franchisee Spotlight with photo of Mike Rippey and Sola Salons logo

How This Former Franchisor Is Using His Industry Experience To Help Beauty Pros Thrive With Sola Salons Franchise

mike-rippey-sola-salons-franchisee

photo-of-laynes-chicken-fingers-dalton-dennis-southern-oregon

23-Year-Old Entrepreneur Brings Soon to Be Famous Chicken™ to Southern Oregon With 3-Unit Layne’s Chicken Fingers Franchise Signing

laynes-chicken-fingers-dalton-dennis-southern-oregon

Image of Mindy and Chad Beale for right at home from cambden south carolina

Chad and Mindy Beale Channel Their Passion for Senior Care and Veteran Advocacy Into Their Right at Home Franchise in Camden, South Carolina

right-at-home-camden-sc-chad-mindy-beale

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

By Working with SMB Franchise Advisors, SoBol Has Positioned itself for Rapid and Ongoing Growth

MORE STORIES LIKE THIS