1851

<a href="https://franchise.californiatortilla.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-california-tortilla-wins-with-consumers-2712181" target="_blank" rel="nofollow">California Tortilla</a>, known as Cal Tort to its brand loyalists, was born in Bethesda, Maryland in 1995 and has since made a name for itself as a top contender in the fast casual Mexican restaurant space. Known for its innovative approach to Mexican, <a href="https://1851franchise.com/californiatortilla/info">California Tortilla</a> opened its doors to franchising in 2003 and has <a href="https://1851franchise.com/californiatortilla/nations-restaurant-news-how-california-tortilla-is-handling-menu-price-hikes-as-labor-costs-soar-2711971#brand-latest-stories">grown to over 40 locations</a> along the East Coast and beyond.Aiding in its growth spurt is the impressive <a href="https://1851franchise.com/californiatortilla/california-tortilla-fans-show-their-love-as-the-brand-racks-up-multiple-local-awards-in-2019-2711384#franchisor">recognition Cal Tort continuously receives from its customers</a>. Their love is so serious that they wanted to shout it from the rooftops through awards in the home market. California Tortilla was named the Best Fast Casual Dining option by readers of <a href="https://www.washingtoncitypaper.com/bestofdc2019?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-california-tortilla-wins-with-consumers-2712181#/gallery?group=304978" target="_blank" rel="nofollow">Washington City Paper</a> for its annual Best of D.C. awards. It was also named one of D.C.’s Top 5 Best Tacos and as a Top Family-Friendly Restaurant by <a href="https://www.washingtonian.com/2019/07/16/you-voted-here-are-the-results-of-our-best-of-washington-readers-poll-2019/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-california-tortilla-wins-with-consumers-2712181" target="_blank" rel="nofollow">Washingtonian Magazine</a> readers for its annual Best of Washington Readers’ Poll.&nbsp;As exemplified by these accolades, the fast casual Mexican restaurant concept is well-versed in giving its customers exactly what they want: A menu chock-full of variety and innovation, food made with an emphasis on freshness and a commitment to not taking itself too seriously.&nbsp;California Tortilla’s menu is ripe with variety and innovation. From burritos to chef-crafted bowls, street tacos, salads, quesadillas, nachos, fajitas and sides, Cal Tort’s entire menu is fully customizable. “Cal Tort’s menu is all about innovation,” said Karen Dawit, Director of Marketing for the brand. “All of our food is chef-inspired—we want to keep things fresh and fun with specially-curated creations and unexpected flavor combinations.”&nbsp;What’s more, Cal Tort’s fully customizable selection of food is now available through online ordering. The app allows customers to get creative with their orders and discover new menu items they may not have noticed in-store. “Make your order as spicy or as mild you please,” Dawit said. “Our unique <a href="https://1851franchise.com/californiatortilla/how-a-passionate-fanbase-turned-the-wall-of-flame-into-a-california-tortilla-staple-2711385#brand-latest-stories">Wall of Flame</a> provides customers with an option of over 75 hot sauces from which to choose from and has become a defining feature of each and every Cal Tort restaurant. Customers love it because it really adds some adventure to their experience.”Now, that’s ‘tort-ally’ awesome!&nbsp;Consumers also love the fact that California Tortilla puts a strong emphasis on freshness, which appeals to the rapidly growing pool of health-conscious consumers. The brand is committed to serving food made from healthy, fresh and high-quality ingredients—each location sources the best ingredients from local suppliers, ensuring every ounce of salsa, guacamole, queso and sauces are made fresh daily and are never frozen.&nbsp;Another characteristic consumers are increasingly wanting from their favorite brands? <a href="https://1851franchise.com/californiatortilla/why-california-tortilla-prioritizes-sustainability-and-eco-friendly-products-in-the-fast-casual-space-2711645#brand-latest-stories">Eco-friendly products and sustainability</a>, which adds another notch on California Tortilla’s belt on how it wins with consumers. On top of locally-sourced and environmentally conscious ingredients, Cal Tort prioritizes eco-friendly practices within its product line. According to marketing manager Bernadette Brandt, napkins at Cal Tort restaurants are made from 100% sugarcane fibers, which biodegrade faster than paper. “Our soups and sides are all packaged in all-natural agricultural by-products and our bags are 100% recyclable and made from 40% recycled content,” she added. “We are committed to doing our part in helping protect the environment.”Last but certainly not least, California Tortilla showcases a personality that keeps customers coming back for more. Committed to having fun, each restaurant boasts a playful and inviting atmosphere for people of all ages to enjoy. For example, each of the California Tortilla locations features a playlist full of all the best hits from the ‘80s—because who doesn’t want to hear “Sweet Child O’ Mine” by Guns N’ Roses while enjoying their made-to-order burrito?California Tortilla customers can also sign up to become a member of the <a href="https://californiatortilla.com/burrito-elito/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-california-tortilla-wins-with-consumers-2712181" target="_blank" rel="nofollow">Burrito Elito</a>, where the more you eat, the more you get. The brand’s loyalty program gives you points for every dollar spent; guests who reach 75 points receive $5 in Burrito Bucks. If they spend $50 in six months, they can earn Gold Status, which comes with a slew of other perks.Cal Tort, the brand famous for bringing its fresh Cal-Mexican fare to the East Coast, undoubtedly has a way with consumers. From its fresh, locally sourced ingredients to its customizable menu and eco-friendly practices, California Tortilla is well-positioned to continue capturing the hearts of consumers all over the United States.&nbsp;Who’s ready to eat?The investment range for a California Tortilla franchise ranges from $402,400 to $697,000, including a $40,000 initial franchise fee. For more information on available opportunities, please visit&nbsp;<a href="https://franchise.californiatortilla.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-california-tortilla-wins-with-consumers-2712181" target="_blank" rel="nofollow">https://franchise.californiatortilla.com</a>.

How California Tortilla Wins With Consumers

1851 Franchise

Exemplified by a slew of awards, the fast casual Mexican restaurant franchise delivers the variety and flavor its customers crave through an emphasis on freshness and personality. 


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-california-tortilla-wins-with-consumers

Fresh Coat

Photo of Fresh Coat vehicle with ladders on top

The Rise of Home Improvement Franchises: Why Now Is the Time to Invest

why-invest-home-improvement-franchise-fresh-coat

HomeTeam Inspection Service

Photo of HomeTeam inspector in red polo and khaki pants, walking by branded vehicle

Real Estate Today: Behind the Drywall: The Truth About Home Inspections

purpose-of-home-inspection

Dog Training Elite

Dog Training Elite Franchise - DTE - National Service Dog Month - 1851 Franchise

Celebrating Service Dogs: Why Proper Training Changes Lives — And How Dog Training Elite Is Leading the Way

dog-training-elite-national-service-dog-month

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

graphic image of a financial deep dive of americas swimming pools co.

America’s Swimming Pool Company Franchise Costs, Fees, Profit and Data for 2025

americas-swimming-pool-asp-franchise-deep-dive

image of The Cleaning Authority Franchise Deep Dive Article financial investment details

The Cleaning Authority Franchise Costs, Fees, Profit and Data for 2025

the-cleaning-authority-franchise-deep-dive

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

How California Tortilla Wins With Consumers

MORE STORIES LIKE THIS