For aspiring entrepreneurs, one of the biggest barriers to business ownership is simply not knowing where to begin. Building a brand, creating operational systems, finding customers, hiring employees and developing a marketing strategy can all fall on the shoulders of an independent business owner.

Caring Transitions offers another path. As a provider of senior relocation, downsizing, estate sale and online auction services, Caring Transitions combines the independence of business ownership with the systems, training and support of an established franchise network. For new entrepreneurs, that means they do not need to arrive knowing how to build every component of a business from scratch. Instead, they can focus on learning the model, developing relationships in their communities and building a team around an essential, purpose-driven service.

A Roadmap for First-Time Business Owners

New entrepreneurs often bring valuable professional experience to franchising without necessarily having experience owning and operating a company. Caring Transitions is designed to help bridge that gap.

“I did fix-and-flips all on my own, and I knew if I was going to start my own business, I would really want the structure of a franchise underneath me,” said Anne Kedl, owner of Caring Transitions of Denver Southeast. “Caring Transitions really felt like a great fit. It felt like the leadership was top-notch. It felt like it was a very needed service that people were willing to pay money for.”

New franchisees go through a structured onboarding process that introduces them to the brand's services, pricing, workflows, marketing strategies and business development approach. The brand's Strategic Start framework provides a roadmap for launching the business, while owners receive additional support through classroom education, field training and ongoing coaching.

“There is an understanding that Caring Transitions offers a tremendous amount of support and training for new owners,” said Nan Hayes, Director of Training and Franchise Business Coaching. “We have onboarding coaches, regional coaches, classroom training, field training and specialized business development coaching.”

That support continues after launch. Franchisees have access to permanent regional coaches as well as specialized guidance around operations and business development.

For Kedl, having experts available to answer questions became especially valuable as she encountered parts of business ownership she had never dealt with before.

“There are a lot of things I didn’t even know I needed to do, which was great to have the structures to succeed,” she said. “From the very beginning, we could talk through and problem-solve. We felt like when we had a question, there was always someone we could talk with to get an answer.”

Entrepreneurs Get the Tools Without Losing Their Independence

For someone leaving corporate America or entering business ownership for the first time, a franchise can provide a middle ground between complete independence and traditional corporate employment. Caring Transitions gives owners established tools and systems while allowing them to shape their businesses around their individual strengths.

Jamie Davis, owner of Caring Transitions of South Gilbert, Arizona, found that balance particularly valuable after launching her business. “A lot of franchises are very cookie-cutter,” Davis said. “What I like about Caring Transitions is that they have given me tools but really allowed me to adapt them to my strengths and how I want to use the tools.”

Those tools cover some of the areas that can otherwise become major hurdles for first-time entrepreneurs, including hiring, marketing, operations and technology. Caring Transitions franchisees also have access to CTBids, the brand's proprietary online auction platform, giving owners an established system and audience for estate sales rather than requiring them to create that infrastructure independently.

The broader franchisee community provides another resource. “The organization as a whole is very caring. They really care about your outcome and how well you do,” said franchisee Carrie Frawley, owner of Caring Transitions of Milford, Connecticut. “They connect you with owners that have been successful. It’s great to have those conversations, and we know that we can do this.”

A Flexible Model New Owners Can Grow Into

New entrepreneurs also need room to learn. Caring Transitions operates through a home-based model, eliminating the need for a traditional storefront and allowing owners to build their operation according to their goals. As demand increases, owners can hire employees, delegate field work, expand their business development efforts and potentially add territories.

That scalability was clear for Kedl. After opening her Caring Transitions location in October 2024, she and her business partner purchased a second territory the following May.

“We have done twice the business we had originally set out to do,” Kedl said. “We’ve been super busy. We’ve gotten a lot of good systems in place. We’ve been really fortunate to hire a great team.”

The model can also accommodate different approaches to growth. For example, Michael Marchand, owner of Caring Transitions of Tewksbury, Massachusetts, intentionally built his operation gradually because his goal was to create a business that could eventually function without requiring his constant involvement.

“You can approach it from multiple angles depending on what you need from the business,” Marchand said. “My intention was to build something solid that I could retire from and sell over the course of five years. I wanted to spend time with my family, and that’s what I’m doing.”

A First Business With a Clear Purpose

Perhaps most importantly, Caring Transitions gives new entrepreneurs a business they can feel personally connected to.

Franchisees help seniors and their families navigate downsizing, relocation, estate liquidation and other major life changes. That work requires empathy and patience, but it also creates an opportunity for owners to see the impact of their businesses firsthand.

“For anyone who thinks senior relocation is just a business opportunity, it’s important to understand that this work requires compassion and understanding,” Hayes said. “You’re working with people who are going through major life transitions. It’s hard work, but it’s incredibly meaningful.”

That purpose has become a defining part of ownership for franchisees across the system. “The one thing that has been so fascinating about this job is all the different stories we get to be a part of,” Kedl said. “Being part of people’s lives as they make these transitions feels like a privilege.”

For entrepreneurs ready to leave traditional employment behind but hesitant to go it completely alone, Caring Transitions offers a way to make that first step with an established system behind them.

“It’s been amazing. I’ve learned a lot,” Davis said. “It’s hard work at times, but it’s been so rewarding on so many levels that I’m really happy I made this jump.”

For more information about franchising with Caring Transitions, visit https://1851franchise.com/caringtransitions/.

For aspiring entrepreneurs, one of the biggest barriers to business ownership is simply not knowing where to begin. Building a brand, creating operational systems, finding customers, hiring employees and developing a marketing strategy can all fall on the shoulders of an independent business owner.

Caring Transitions offers another path. As a provider of senior relocation, downsizing, estate sale and online auction services, Caring Transitions combines the independence of business ownership with the systems, training and support of an established franchise network. For new entrepreneurs, that means they do not need to arrive knowing how to build every component of a business from scratch. Instead, they can focus on learning the model, developing relationships in their communities and building a team around an essential, purpose-driven service.

A Roadmap for First-Time Business Owners

New entrepreneurs often bring valuable professional experience to franchising without necessarily having experience owning and operating a company. Caring Transitions is designed to help bridge that gap.

“I did fix-and-flips all on my own, and I knew if I was going to start my own business, I would really want the structure of a franchise underneath me,” said Anne Kedl, owner of Caring Transitions of Denver Southeast. “Caring Transitions really felt like a great fit. It felt like the leadership was top-notch. It felt like it was a very needed service that people were willing to pay money for.”

New franchisees go through a structured onboarding process that introduces them to the brand's services, pricing, workflows, marketing strategies and business development approach. The brand's Strategic Start framework provides a roadmap for launching the business, while owners receive additional support through classroom education, field training and ongoing coaching.

“There is an understanding that Caring Transitions offers a tremendous amount of support and training for new owners,” said Nan Hayes, Director of Training and Franchise Business Coaching. “We have onboarding coaches, regional coaches, classroom training, field training and specialized business development coaching.”

That support continues after launch. Franchisees have access to permanent regional coaches as well as specialized guidance around operations and business development.

For Kedl, having experts available to answer questions became especially valuable as she encountered parts of business ownership she had never dealt with before.

“There are a lot of things I didn’t even know I needed to do, which was great to have the structures to succeed,” she said. “From the very beginning, we could talk through and problem-solve. We felt like when we had a question, there was always someone we could talk with to get an answer.”

Entrepreneurs Get the Tools Without Losing Their Independence

For someone leaving corporate America or entering business ownership for the first time, a franchise can provide a middle ground between complete independence and traditional corporate employment. Caring Transitions gives owners established tools and systems while allowing them to shape their businesses around their individual strengths.

Jamie Davis, owner of Caring Transitions of South Gilbert, Arizona, found that balance particularly valuable after launching her business. “A lot of franchises are very cookie-cutter,” Davis said. “What I like about Caring Transitions is that they have given me tools but really allowed me to adapt them to my strengths and how I want to use the tools.”

Those tools cover some of the areas that can otherwise become major hurdles for first-time entrepreneurs, including hiring, marketing, operations and technology. Caring Transitions franchisees also have access to CTBids, the brand's proprietary online auction platform, giving owners an established system and audience for estate sales rather than requiring them to create that infrastructure independently.

The broader franchisee community provides another resource. “The organization as a whole is very caring. They really care about your outcome and how well you do,” said franchisee Carrie Frawley, owner of Caring Transitions of Milford, Connecticut. “They connect you with owners that have been successful. It’s great to have those conversations, and we know that we can do this.”

A Flexible Model New Owners Can Grow Into

New entrepreneurs also need room to learn. Caring Transitions operates through a home-based model, eliminating the need for a traditional storefront and allowing owners to build their operation according to their goals. As demand increases, owners can hire employees, delegate field work, expand their business development efforts and potentially add territories.

That scalability was clear for Kedl. After opening her Caring Transitions location in October 2024, she and her business partner purchased a second territory the following May.

“We have done twice the business we had originally set out to do,” Kedl said. “We’ve been super busy. We’ve gotten a lot of good systems in place. We’ve been really fortunate to hire a great team.”

The model can also accommodate different approaches to growth. For example, Michael Marchand, owner of Caring Transitions of Tewksbury, Massachusetts, intentionally built his operation gradually because his goal was to create a business that could eventually function without requiring his constant involvement.

“You can approach it from multiple angles depending on what you need from the business,” Marchand said. “My intention was to build something solid that I could retire from and sell over the course of five years. I wanted to spend time with my family, and that’s what I’m doing.”

A First Business With a Clear Purpose

Perhaps most importantly, Caring Transitions gives new entrepreneurs a business they can feel personally connected to.

Franchisees help seniors and their families navigate downsizing, relocation, estate liquidation and other major life changes. That work requires empathy and patience, but it also creates an opportunity for owners to see the impact of their businesses firsthand.

“For anyone who thinks senior relocation is just a business opportunity, it’s important to understand that this work requires compassion and understanding,” Hayes said. “You’re working with people who are going through major life transitions. It’s hard work, but it’s incredibly meaningful.”

That purpose has become a defining part of ownership for franchisees across the system. “The one thing that has been so fascinating about this job is all the different stories we get to be a part of,” Kedl said. “Being part of people’s lives as they make these transitions feels like a privilege.”

For entrepreneurs ready to leave traditional employment behind but hesitant to go it completely alone, Caring Transitions offers a way to make that first step with an established system behind them.

“It’s been amazing. I’ve learned a lot,” Davis said. “It’s hard work at times, but it’s been so rewarding on so many levels that I’m really happy I made this jump.”

For more information about franchising with Caring Transitions, visit https://1851franchise.com/caringtransitions/.

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Luca Piacentini

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Luca Piacentini

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1851 Managing Editor

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