With 19 new locations opened in Q1 alone and a 25% surge in leads, Caring Transitions is converting its record-breaking 2025 momentum into a dominant start to 2026. This rapid expansion and heightened consumer engagement signal a defining year for the senior relocation leader.
“Q1 has been one of the strongest in Caring Transitions' history,” said Brand President Joe Lewandowski. “In 2026, we want to expand our footprint, we want to help owners scale, dominate the marketplace and continue to advance the tech stack.”
A key driver of Caring Transitions’ early-year success has been its continued franchise expansion. “We trained and opened 19 locations in Q1, which is amazing,” Lewandowski said. “Our first location in Vermont — we are very excited about that.”
This expansion not only increases the brand’s national footprint but also positions Caring Transitions to better serve a rapidly growing senior population, a demographic trend that continues to fuel long-term demand for relocation, downsizing and estate sale services.
Beyond unit growth, Caring Transitions is investing heavily in the systems and people that support franchisee success. One of the most notable additions this quarter is Nan Hayes, who joined the brand as director of training and coaching. The brand is also enhancing its operational toolkit with new resources designed to help franchisees improve efficiency and profitability.
“We are also working with Caring Quote to help our owners with pricing and productivity,” he said. “We are also adding coaches to help owners expand.”
These initiatives reflect a broader strategy of helping franchisees move beyond day-to-day operations and build scalable businesses within the system, giving owners a meaningful advantage as they pursue multi-territory growth.
“From a marketing standpoint, we are dominating the conversation — we have a 25% increase in leads in the first quarter and our web traffic is up as well,” Lewandowski said. “Everything is firing on all cylinders.”
Another major contributor to the brand’s momentum is its proprietary online estate sale platform, CTBids, which continues to deliver strong performance across multiple metrics.
“From a CTBids standpoint, we are focused on shipping and creating a consistent experience for customers across all locations,” Lewandowski said. “We are getting ready to launch a new integration we’ve been working on, starting in Q2.”
The platform’s Q1 results reinforce its growing importance to the system:
“Everything is really coming together — over a million visits to the website, over a million active users now,” Lewandowski said.
These gains not only enhance revenue opportunities for franchisees but also strengthen the overall ecosystem that differentiates Caring Transitions from competitors.
“Looking ahead, we are continuing to focus on many of the same things, targeting people who make good owners,” Lewandowski said. “We are looking at Northern California, Miami, Idaho, New Mexico.”
By mixing smart market growth with a steady focus on tech, training, and marketing, Caring Transitions is setting itself up to keep that momentum going strong all through 2026 and beyond.
ABOUT CARING TRANSITIONS:
Caring Transitions provides older adults and their families with the most trusted, respected and comprehensive downsizing, right-sizing, estate sales and online auctions, and move management solutions in the industry. Founded in 2006, the brand is committed to helping people in a compassionate and caring manner during life's many transitions while providing a total and easy solution for clients in their time of need. Through its proprietary online sales platform, CTBIDS, Caring Transitions also prepares clients for the process of liquidating assets through their own online estate sales auction site. With more than 425 locations, Caring Transitions’ compassionate, experienced professionals minimize stress and relieve the burdens of life’s transitions. To learn more visit https://www.caringtransitions.com/.
Caring Transitions
SPONSORED
With new locations, rising consumer demand and continued investment in technology and training, the senior relocation leader enters 2026 with strong systemwide growth.
With 19 new locations opened in Q1 alone and a 25% surge in leads, Caring Transitions is converting its record-breaking 2025 momentum into a dominant start to 2026. This rapid expansion and heightened consumer engagement signal a defining year for the senior relocation leader.
“Q1 has been one of the strongest in Caring Transitions' history,” said Brand President Joe Lewandowski. “In 2026, we want to expand our footprint, we want to help owners scale, dominate the marketplace and continue to advance the tech stack.”
A key driver of Caring Transitions’ early-year success has been its continued franchise expansion. “We trained and opened 19 locations in Q1, which is amazing,” Lewandowski said. “Our first location in Vermont — we are very excited about that.”
This expansion not only increases the brand’s national footprint but also positions Caring Transitions to better serve a rapidly growing senior population, a demographic trend that continues to fuel long-term demand for relocation, downsizing and estate sale services.
Beyond unit growth, Caring Transitions is investing heavily in the systems and people that support franchisee success. One of the most notable additions this quarter is Nan Hayes, who joined the brand as director of training and coaching. The brand is also enhancing its operational toolkit with new resources designed to help franchisees improve efficiency and profitability.
“We are also working with Caring Quote to help our owners with pricing and productivity,” he said. “We are also adding coaches to help owners expand.”
These initiatives reflect a broader strategy of helping franchisees move beyond day-to-day operations and build scalable businesses within the system, giving owners a meaningful advantage as they pursue multi-territory growth.
“From a marketing standpoint, we are dominating the conversation — we have a 25% increase in leads in the first quarter and our web traffic is up as well,” Lewandowski said. “Everything is firing on all cylinders.”
Another major contributor to the brand’s momentum is its proprietary online estate sale platform, CTBids, which continues to deliver strong performance across multiple metrics.
“From a CTBids standpoint, we are focused on shipping and creating a consistent experience for customers across all locations,” Lewandowski said. “We are getting ready to launch a new integration we’ve been working on, starting in Q2.”
The platform’s Q1 results reinforce its growing importance to the system:
“Everything is really coming together — over a million visits to the website, over a million active users now,” Lewandowski said.
These gains not only enhance revenue opportunities for franchisees but also strengthen the overall ecosystem that differentiates Caring Transitions from competitors.
“Looking ahead, we are continuing to focus on many of the same things, targeting people who make good owners,” Lewandowski said. “We are looking at Northern California, Miami, Idaho, New Mexico.”
By mixing smart market growth with a steady focus on tech, training, and marketing, Caring Transitions is setting itself up to keep that momentum going strong all through 2026 and beyond.
ABOUT CARING TRANSITIONS:
Caring Transitions provides older adults and their families with the most trusted, respected and comprehensive downsizing, right-sizing, estate sales and online auctions, and move management solutions in the industry. Founded in 2006, the brand is committed to helping people in a compassionate and caring manner during life's many transitions while providing a total and easy solution for clients in their time of need. Through its proprietary online sales platform, CTBIDS, Caring Transitions also prepares clients for the process of liquidating assets through their own online estate sales auction site. With more than 425 locations, Caring Transitions’ compassionate, experienced professionals minimize stress and relieve the burdens of life’s transitions. To learn more visit https://www.caringtransitions.com/.
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