Caring Transitions

In celebration of National Women’s Entrepreneurship Day,&nbsp;<a href="https://www.caringtransitionsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-national-womens-entrepreneurship-day-by-honoring-the-women-of-caring-transitions-2730808" target="_blank" rel="nofollow">Caring Transitions</a> — the nation’s leading provider of senior relocation, downsizing and estate sale services — is honoring the incredible women who bring compassion, leadership and entrepreneurial excellence to communities across the country. From former attorneys and corporate professionals to lifelong entrepreneurs, these women are redefining what it means to lead with purpose and empathy thanks to&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a>.<h2>Donna Sherer: Turning Personal Experience Into Purpose</h2>For&nbsp;<a href="https://www.linkedin.com/in/donna-sherer-a369ab26/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-national-womens-entrepreneurship-day-by-honoring-the-women-of-caring-transitions-2730808" target="_blank" rel="nofollow">Donna Sherer</a>, owner of&nbsp;<a href="https://www.caringtransitions.com/locations/upstate-south-carolina?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-national-womens-entrepreneurship-day-by-honoring-the-women-of-caring-transitions-2730808" target="_blank" rel="nofollow">Caring Transitions of Upstate South Carolina</a>, entrepreneurship became a way to turn loss into impact. After navigating the emotional process of clearing out her late father’s home, Sherer discovered Caring Transitions and realized there was a powerful business opportunity to help families during some of life’s most difficult transitions.“When my father passed away, I had the responsibility of taking care of all of his belongings,” Sherer said. “It was overwhelming. When I found out a company like Caring Transitions existed, I knew right away it was something I wanted to be a part of.”Since launching her business in 2019, Sherer has doubled her sales year over year, growing organically through community referrals and partnerships with realtors. Her success reflects the demand for compassionate, professional relocation services — and her commitment to meeting families where they are with care and understanding.“We don’t just move boxes — we move memories,” Sherer said. “Helping families through that process is one of the most rewarding parts of what we do.”<h2>Kathleen Cantillon: Leading With Empathy and Expertise</h2>When&nbsp;<a href="https://www.linkedin.com/in/kathleencantillon/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-national-womens-entrepreneurship-day-by-honoring-the-women-of-caring-transitions-2730808" target="_blank" rel="nofollow">Kathleen Cantillon</a> helped her aging parents move from their longtime home, she realized just how complex and emotional the process could be. That experience inspired her to leave behind a two-decade career in corporate communications and launch&nbsp;<a href="http://ctbids.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-national-womens-entrepreneurship-day-by-honoring-the-women-of-caring-transitions-2730808" target="_blank" rel="nofollow">Caring Transitions of Hinsdale, IL</a>.“It was overwhelming — not just for them, but for me,” Cantillon said. “I wish there had been someone to guide us through that experience. Now I get to be that person for other families.”With a background in journalism and crisis communications, Cantillon brings a unique combination of professionalism and empathy to her work. Her franchise helps families declutter, downsize and resettle, offering end-to-end support through CTBids online auctions and personalized move management.“I wanted to use my skills in a way that felt aligned with who I am,” she said. “Helping people through transitions — and seeing the relief on their faces — has been so fulfilling.”<h2>Kelly Temeyer: Finding a New Practice in Purpose</h2>After a successful career practicing employment law,&nbsp;<a href="https://www.linkedin.com/in/kelly-temeyer-82247a2a?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-national-womens-entrepreneurship-day-by-honoring-the-women-of-caring-transitions-2730808" target="_blank" rel="nofollow">Kelly Temeyer</a> was ready for a new challenge — one that allowed her to make a direct, positive impact. Today, as the owner of&nbsp;<a href="https://www.caringtransitionsmetromilwaukee.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-national-womens-entrepreneurship-day-by-honoring-the-women-of-caring-transitions-2730808" target="_blank" rel="nofollow">Caring Transitions of Metro Milwaukee</a>, Temeyer uses her legal background and problem-solving skills to guide families through major life changes.“Franchising gave me the support I needed to start something new, but also the flexibility to make it my own,” she said. “Caring Transitions offered immediate, meaningful solutions to people who needed help — and that’s what drew me in.”Temeyer’s business has thrived since its launch in 2018, even expanding into a second territory as she continues to grow her client base. She credits the brand’s multiple revenue streams — from relocation to estate sales — for enabling scalability while keeping the mission front and center.“There’s no limit to how much we can help someone,” Temeyer said. “Every family has a unique story, and we get to be part of helping them start a new chapter.”<h2>Trisha Isais: Building a Business That Serves the Whole Community</h2>Wyoming-based franchisee&nbsp;<a href="https://www.linkedin.com/in/trisha-isais-8ba183156?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-national-womens-entrepreneurship-day-by-honoring-the-women-of-caring-transitions-2730808" target="_blank" rel="nofollow">Trisha Isais</a> exemplifies entrepreneurial innovation. Alongside her husband, Josh, she operates a&nbsp;<a href="https://www.caringtransitions.com/locations/casper-and-cheyenne?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-national-womens-entrepreneurship-day-by-honoring-the-women-of-caring-transitions-2730808" target="_blank" rel="nofollow">Caring Transitions franchise in Casper, Wyoming</a>, that integrates seamlessly with their existing janitorial and real estate businesses.“Our local Caring Transitions operation was for sale, and once we learned about it, we knew it was a great fit,” Isais said. “It complements what we already do — cleaning homes, managing moves and now helping families sell and resettle.”Since acquiring their franchise in 2019, the Isaises have created a full-service ecosystem that supports seniors from start to finish — from packing and cleaning to online auctions and real estate sales.“It’s very rewarding work, especially when we can help seniors settle into a new place and make it feel like home,” Isais said. “We see the relief on their faces, and that makes all the difference.”<h2>Empowering Women To Build Businesses With Heart</h2>Women like Sherer, Cantillon, Temeyer and Isais represent the spirit of entrepreneurship that defines Caring Transitions — a network built on empathy, service and opportunity. Each has carved her own path while making an impact in the lives of seniors and families in transition.“Our franchise model attracts women who want to make a meaningful difference while running a successful business,” said&nbsp;<a href="https://www.linkedin.com/in/joe-lewandowski-822b5011/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=celebrating-national-womens-entrepreneurship-day-by-honoring-the-women-of-caring-transitions-2730808" target="_blank" rel="nofollow">Joe Lewandowski</a>, President of Caring Transitions. “Their leadership continues to inspire our entire network.”Learn more about Caring Transitions franchise opportunities at<a href="https://1851franchise.com/caringtransitions">&nbsp;1851franchise.com/caringtransitions</a>.

Celebrating National Women’s Entrepreneurship Day: Honoring the Women of Caring Transitions

1851 Franchise

The senior relocation and estate sales brand highlights women owners whose day-to-day work eases complex moves and transitions for local families.

This brand page has been paid for by CARING TRANSITIONS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Celebrating National Women’s Entrepreneurship Day by Honoring the Women of Caring Transitions

celebrating-national-womens-entrepreneurship-day-by-honoring-the-women-of-caring-transitions

FRANCHISE INFORMATION

Own a Caring Transitions Franchise

Making a Career Change

Scaling with Purpose

Why Now

Learn

Visit Website

CARING TRANSITIONS

Facebook

LinkedIn

Twitter

YouTube

SOCIAL MEDIA

Why Couples Are Choosing to Own a Caring Transitions Franchise Together

Why Franchising With Caring Transitions Is a Smart Investment for Entrepreneurs

Caring Transitions Closes Out Record-Breaking 2025 With Over 400 Locations, Continued Growth and Vision for 2026

CARING TRANSITIONS MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT CARING TRANSITIONS

CONTACT CARING TRANSITIONS

facebook

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

State Of Interest

City

State / Province

Country

Do you have over $50k to invest in your business?

April is National Stress Awareness Month, a timely reminder that while entrepreneurship offers independence and opportunity, it also comes with real pressures. From operational uncertainty to emotional strain and long hours, many small-business owners find themselves overwhelmed. At&nbsp;<a href="https://www.caringtransitionsfranchise.com/">Caring Transitions</a>, the franchise model is intentionally designed to remove those stressors, replacing them with structure, support and a deeply connected community.Rather than leaving owners to figure things out alone,&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a> has built a system that addresses the root causes of entrepreneurial stress: isolation, lack of clarity and operational bottlenecks. The result is a business model that allows franchisees to focus not just on growth, but on sustainability and purpose.<h2>A Structured Start That Eliminates Uncertainty</h2>One of the most stressful phases of any new business is the beginning, when everything feels unknown. Caring Transitions removes that uncertainty through a highly structured onboarding process that guides franchisees from day one.New owners are introduced to the brand’s Strategic Start framework, which outlines exactly how to build and launch their business. From learning service offerings like downsizing, relocation and estate sales to understanding pricing, workflows and marketing strategies, franchisees are given a clear roadmap from the start.“There is an understanding that Caring Transitions offers a tremendous amount of support and training for new owners,” said&nbsp;<a href="https://www.linkedin.com/in/nanhayes">Nan Hayes</a>, Director of Training and Franchise Business Coaching. “We have onboarding coaches, regional coaches, classroom training, field training and specialized business development coaching.”This level of structure helps franchisees replace guesswork with confidence, allowing them to focus on execution rather than worrying about what comes next.<h2>Ongoing Coaching That Reduces Isolation</h2>For many entrepreneurs, stress doesn’t come from the work itself; it comes from feeling alone in making decisions. Caring Transitions addresses that challenge through&nbsp;<a href="https://1851franchise.com/caringtransitions/the-steps-to-owning-a-caring-transitions-franchise-2727519">a layered coaching system</a> that supports owners well beyond their first year.“As franchisees grow, they have a permanent regional coach who is available anytime they need guidance,” Hayes said. “We also provide specialized coaching in areas like business development and operations, along with extensive resources within our CRM platform.”Caring Transitions has also cultivated a collaborative network where franchisees actively support one another. From peer mentorship opportunities to ongoing communication across the system, owners benefit from shared knowledge and real-world insights from others who have been in their shoes.<h2>Technology and Tools That Remove Bottlenecks</h2>The friction of messy operations is often what keeps business owners up at night. Caring Transitions helps quiet that noise by giving franchisees a toolkit of proven systems that take the guesswork out of daily workflows and keep things running smoothly.From hiring platforms that help owners quickly build a team to the brand’s&nbsp;<a href="https://1851franchise.com/caringtransitions/how-franchisees-can-tap-into-the-rising-trend-of-estate-sales-with-ctbids-2728327">proprietary CTBids online auction platform</a>, which connects franchisees to a large built-in audience, the system is designed to reduce friction at every stage of the business.“We have a huge amount of resources available within our systems,” Hayes said, emphasizing how access to tools and technology helps owners operate more efficiently and avoid common startup challenges.By eliminating the need to build systems from scratch, franchisees can focus on delivering services and building relationships rather than troubleshooting operational gaps.<h2>Purpose-Driven Work That Reframes Stress</h2>While operational support is critical, Caring Transitions also addresses a different kind of stress: emotional burnout. The brand’s focus on helping seniors and their families through major life transitions brings&nbsp;<a href="https://1851franchise.com/caringtransitions/10-reasons-why-caring-transitions-stands-out-among-other-franchises-2727831">a level of meaning to the work</a> that many traditional businesses lack.“For anyone who thinks senior relocation is just a business opportunity, it’s important to understand that this work requires compassion and understanding,” Hayes said. “You’re working with people who are going through major life transitions. It’s hard work, but it’s incredibly meaningful.”That sense of purpose often changes how franchisees experience stress. Instead of feeling overwhelmed by the workload, many owners feel motivated by the impact they’re making in their communities.“It’s much more than a business,” Hayes said. “This is truly a calling to work with seniors.”<h2>Redefining What Entrepreneurship Can Feel Like</h2>During National Stress Awareness Month, it’s worth reconsidering what business ownership should feel like. At Caring Transitions, franchisees aren’t left to navigate the challenges of entrepreneurship alone. Instead, they are equipped with training, tools, coaching and community, all designed to reduce stress and create a more sustainable path to success.For entrepreneurs seeking meaningful work with the backing of a proven system, Caring Transitions offers something different: a business model where support isn’t an afterthought — it’s the foundation.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/caringtransitions/info">https://1851franchise.com/caringtransitions/info</a>.

How Caring Transitions is helping franchise owners build sustainable, purpose-driven businesses without burnout during National Stress Awareness Month.

Can Franchise Ownership Be Less Stressful? How Caring Transitions Supports Owners With Systems, Coaching and Purpose

can-franchise-ownership-be-less-stressful-how-caring-transitions-supports-owners-with-systems-coaching-and-purpose

With 19 new locations opened in Q1 alone and a 25% surge in leads,&nbsp;<a href="https://www.caringtransitionsfranchise.com/">Caring Transitions</a> is converting its record-breaking 2025 momentum into a dominant start to 2026. This rapid expansion and heightened consumer engagement signal a defining year for the senior relocation leader.“Q1 has been one of the strongest in Caring Transitions' history,” said Brand President&nbsp;<a href="https://www.linkedin.com/in/joe-lewandowski-822b5011">Joe Lewandowski</a>. “In 2026, we want to expand our footprint, we want to help owners scale, dominate the marketplace and continue to advance the tech stack.”A key driver of&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a>’ early-year success has been its continued franchise expansion. “We trained and opened 19 locations in Q1, which is amazing,” Lewandowski said. “Our first location in Vermont — we are very excited about that.”This expansion not only increases the brand’s national footprint but also positions Caring Transitions to better serve a rapidly growing senior population, a demographic trend that continues to fuel long-term demand for relocation, downsizing and estate sale services.Beyond unit growth, Caring Transitions is investing heavily in the systems and people that support franchisee success. One of the most notable additions this quarter is&nbsp;<a href="https://www.linkedin.com/in/nanhayes">Nan Hayes</a>, who joined the brand as director of training and coaching. The brand is also enhancing its operational toolkit with new resources designed to help franchisees improve efficiency and profitability.“We are also working with Caring Quote to help our owners with pricing and productivity,” he said. “We are also adding coaches to help owners expand.”These initiatives reflect a broader strategy of helping franchisees move beyond day-to-day operations and build scalable businesses within the system, giving owners a meaningful advantage as they pursue multi-territory growth.“From a marketing standpoint, we are dominating the conversation — we have a 25% increase in leads in the first quarter and our web traffic is up as well,” Lewandowski said. “Everything is firing on all cylinders.”Another major contributor to the brand’s momentum is its proprietary online estate sale platform,&nbsp;<a href="https://1851franchise.com/caringtransitions/how-franchisees-can-tap-into-the-rising-trend-of-estate-sales-with-ctbids-2728327">CTBids</a>, which continues to deliver strong performance across multiple metrics.“From a CTBids standpoint, we are focused on shipping and creating a consistent experience for customers across all locations,” Lewandowski said. “We are getting ready to launch a new integration we’ve been working on, starting in Q2.”The platform’s Q1 results reinforce its growing importance to the system:<ul><li>New registrations increased 22%</li><li>Premier membership participation increased 240%</li><li>Online auction sales climbed 23%</li><li>Average sale value increased 8%</li><li>Total CTBids sales grew 30%</li><li>Total items sold rose 24%</li></ul>“Everything is really coming together — over a million visits to the website, over a million active users now,” Lewandowski said.These gains not only enhance revenue opportunities for franchisees but also strengthen the overall ecosystem that differentiates Caring Transitions from competitors.“Looking ahead, we are continuing to focus on many of the same things, targeting people who make good owners,” Lewandowski said. “We are looking at Northern California, Miami, Idaho, New Mexico.”By mixing smart market growth with a steady focus on tech, training, and marketing, Caring Transitions is setting itself up to keep that momentum going strong all through 2026 and beyond.ABOUT CARING TRANSITIONS:Caring Transitions provides older adults and their families with the most trusted, respected and comprehensive downsizing, right-sizing, estate sales and online auctions, and move management solutions in the industry. Founded in 2006, the brand is committed to helping people in a compassionate and caring manner during life's many transitions while providing a total and easy solution for clients in their time of need. Through its proprietary online sales platform, CTBIDS, Caring Transitions also prepares clients for the process of liquidating assets through their own online estate sales auction site. With more than 425 locations, Caring Transitions’ compassionate, experienced professionals minimize stress and relieve the burdens of life’s transitions. To learn more visit&nbsp;<a href="https://www.caringtransitions.com/">https://www.caringtransitions.com/</a>.

With new locations, rising consumer demand and continued investment in technology and training, the senior relocation leader enters 2026 with strong systemwide growth.

Caring Transitions Opens 19 New Locations in Q1 2026 as CTBids Sales Climb 30%

caring-transitions-opens-19-new-locations-in-q1-2026-as-ctbids-sales-climb-30

<a href="https://www.caringtransitionsfranchise.com/">Caring Transitions</a> continues to strengthen its leadership bench with the return of one of the most influential figures in the senior relocation industry.&nbsp;With a long history in senior move management and a strong connection to the brand,&nbsp;<a href="https://www.linkedin.com/in/nanhayes">Nan Hayes</a> has returned to&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a> as Director of Training and Franchise Business Coaching.Hayes brings decades of experience to the position, including her work as a founding leader in the development of the senior relocation industry and her role in helping establish professional standards that now guide the field. Her return marks a full-circle moment for both Hayes and the brand she helped shape in its early years.<h2>A Pioneer in Senior Relocation</h2>Hayes’ journey into senior relocation began long before the industry formally existed. “I started volunteering with seniors when I was a teenager,” Hayes said. “I became a buyer for a large drug chain and worked as an executive, but I always volunteered with older adults. Eventually, I found myself spending more and more time helping seniors.”That passion turned into a professional calling. In the 1990s, Hayes encountered a moment that would shape the trajectory of her career.“There was a moment after we were flipping houses when we were left with a home that still contained all of the owner’s belongings,” Hayes said. “The family didn’t know what to do with their mom’s possessions. It was heartbreaking to see antiques thrown into the dumpster simply because no one had a process or a solution.”Recognizing a major gap in services for older adults and their families, Hayes launched her own company and began developing systems to&nbsp;<a href="https://1851franchise.com/caringtransitions/senior-services-and-the-future-of-franchising-in-an-aging-america-2731562">help seniors transition out of their homes with dignity and organization.</a>“At that time, senior relocation didn’t really exist as an industry,” Hayes said. “I started providing services under my own company and eventually began training people around the country on how to do this work.”<h2>Establishing Standards for an Emerging Industry</h2>As senior relocation services gained national traction, Hayes played a central role in professionalizing the space. She was instrumental in supporting the growth of a national trade organization focused on the sector and helped develop certification programs and operational standards for professionals working with older adults.“My whole position on the industry has always been that it is leadership’s responsibility to set standards,” Hayes said. “We needed consistency so this could become a recognized industry. What are the services? How are they delivered? What are the standards?”Those early frameworks proved essential for a service category built on trust and compassion. “We literally created certification programs because standards in this high-touch industry were critical,” Hayes said.From the beginning, Caring Transitions aligned closely with that philosophy.“Caring Transitions adopted those standards very early,” Hayes said. “They understood that serving older-adult clients is a high-touch business and recognized the need for care and compassion to keep seniors safe. That’s a big reason why they’ve been such a successful franchise.”<h2>A Longstanding Connection to Caring Transitions</h2>Hayes’ relationship with Caring Transitions spans more than two decades. She began consulting with the brand in the early 2000s, working alongside leadership to help develop training programs, operational standards and franchise support systems as the company expanded.“At the time, there were about 20 to 30 franchises,” Hayes said. “Today, there are more than 435 units across the country. It’s incredible to see how the organization has grown.”In 2018, Hayes stepped away from her consulting role with Caring Transitions while caring for her mother, who had been diagnosed with dementia. During that time, she continued working within the industry while remaining closely connected to the mission that had shaped her career.Now, nearly seven years later, she is returning to the organization in a full-time leadership role.“Helping families through times of transition isn’t just my career, it’s my calling,” Hayes said. “I’m grateful and excited to once again work alongside leaders, owners and partners who share that same passion.”<h2>Strengthening Training and Franchise Support</h2>In her new role as Director of Training and Franchise Business Coaching, Hayes will focus on supporting franchise owners and the coaches who guide them through every stage of their business journey.“My focus is helping with everything from new tools and training to coaching skills and how we respond to the needs of our franchise owners,” Hayes said.<a href="https://1851franchise.com/caringtransitions/the-benefits-of-owning-a-caring-transitions-franchise-why-entrepreneurs-are-choosing-the-senior-services-industry-2731583">Caring Transitions’ support system for franchisees</a> has also expanded significantly over the years, and Hayes sees that structure as one of the brand’s strongest differentiators.“There is an understanding that Caring Transitions offers a tremendous amount of support and training for new owners,” Hayes said. “We have onboarding coaches, regional coaches, classroom training, field training and specialized business development coaching.”New franchise owners benefit from a comprehensive onboarding process, and the support continues long after the first year of operation.“As franchisees grow, they have a permanent regional coach who is available anytime they need guidance,” Hayes said. “We also provide specialized coaching in areas like business development and operations, along with extensive resources within our CRM platform.”<h2>Positioned for the Industry’s Next Chapter</h2>Hayes returns to Caring Transitions at a pivotal moment for both the company and the senior services industry. With&nbsp;<a href="https://1851franchise.com/caringtransitions/the-growing-need-for-senior-downsizing-how-caring-transitions-is-leading-the-way-2728831">the aging population driving increasing demand</a> for relocation, downsizing and estate transition services, the market opportunity continues to expand rapidly.“There is a huge influx of clients right now,” Hayes said. “The demand for these services is really taking off.”But Hayes emphasizes that success in the field requires far more than operational knowledge.“For anyone who thinks senior relocation is just a business opportunity, it’s important to understand that this work requires compassion and understanding,” she said. “You’re working with people who are going through major life transitions. It’s hard work, but it’s incredibly meaningful.”That mindset, she believes,&nbsp;<a href="https://1851franchise.com/caringtransitions/10-reasons-why-caring-transitions-stands-out-among-other-franchises-2727831">is what sets Caring Transitions apart</a>. “It’s much more than a business,” Hayes said. “This is truly a calling to work with seniors. The owners in this system understand that, and that mindset really defines Caring Transitions.”<h2>Looking Ahead</h2>As Hayes settles into her new leadership role, she is energized by the opportunity to help guide&nbsp;<a href="https://1851franchise.com/caringtransitions/caring-transitions-surpasses-400-locations-celebrates-record-breaking-first-half-of-2025-2729880">the next generation of franchise owners entering the system</a>.“I’m excited to watch the next generation of owners come in and continue building on what we’ve created,” Hayes said.She also sees tremendous opportunity for the brand to expand consumer awareness about the full scope of services Caring Transitions provides. “We’re in the thick of it now,” Hayes said. “Our job is to help families understand that we are a trusted resource who can help with everything from start to finish — sorting, organizing, space planning, liquidations, online auctions and more.”For Hayes, the return to Caring Transitions represents a continuation of a mission she helped launch decades ago.“It’s incredibly rewarding to see the organization become the national powerhouse we envisioned years ago,” Hayes said. “Helping families navigate life transitions with dignity and support will always be at the heart of what we do.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/caringtransitions/info">https://1851franchise.com/caringtransitions/info</a>.

Hayes, a true pioneer in senior relocation, is back with Caring Transitions as the brand’s Director of Training and Franchise Business Coaching. 

Meet Nan Hayes: The Industry Trailblazer Strengthening Caring Transitions’ Operational Leadership

meet-nan-hayes-the-industry-trailblazer-strengthening-caring-transitions-operational-leadership

As millions of baby boomers age into their late 60s, 70s and 80s, the demand for compassionate, comprehensive transition services is accelerating. Brands like&nbsp;<a href="https://www.caringtransitionsfranchise.com/">Caring Transitions</a> are at the forefront of that movement, offering professional senior relocation, downsizing and estate sale services at a scale built to meet what many call the “Silver Tsunami.”“When we talk about why this is a growing industry, the major player in that is just the increase in the senior population,” said&nbsp;<a href="https://www.linkedin.com/in/joe-lewandowski-822b5011">Joe Lewandowski</a>, Brand President of&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a>. “We hear a lot about the Silver Tsunami, and it is now Peak 65 — a four-year period we are in right now where the most Boomers will turn 65, almost 11,000 a day. That trend will continue until 2027.”<h2>Peak 65: A Demographic Wave Driving Opportunity</h2>The sheer scale of aging Americans is unprecedented. Each day, thousands of adults cross the threshold into retirement age. The U.S. population of adults aged 65 and older has&nbsp;<a href="https://www.jchs.harvard.edu/sites/default/files/reports/files/Harvard_JCHS_Housing_Americas_Older_Adults_2023.pdf">increased by 34% over the past decade</a>, rising from 43 million in 2012 to 58 million in 2022. Despite a strong desire among older adults to age in place, with 92% of those aged 65 to 74 wishing to remain in their current homes,&nbsp;<a href="https://www.nia.nih.gov/news/census-bureau-releases-report-domestic-migration-older-americans">more than 3 million adults aged 65 and older</a> relocate each year due to health changes, downsizing decisions and moves to assisted living. “When you look at just that sheer volume, you start to look at where the needs are,” Lewandowski said. “That is a huge contributor to why the senior industry at large is growing.”These needs often become urgent following a triggering event: a fall, hospitalization or the passing of a spouse. In those moments, families must act quickly. “There is a definite need around senior relocation and downsizing,” Lewandowski said. “We have all these seniors turning 65 and they get to a point where they can no longer stay in their home. When a triggering event happens and they are forced to make that change, the senior relocation industry is in demand.”And the demand is already measurable. “When we think about the level of need, we had 50,000 people reach out in 2025 to Caring Transitions asking for help,” Lewandowski said. “That is a huge number. The need is definitely there.”For franchising, that volume represents something powerful: sustained, long-term demand not tied to trends, but to demographics.<h2>Families Are Farther Away and Need Professional Help</h2>The aging shift is compounded by another modern reality:&nbsp;<a href="https://1851franchise.com/caringtransitions/how-caring-transitions-supports-adult-children-in-managing-their-parents-moves-2728833">families are more geographically dispersed than ever before</a>. Nearly 40% of adult children now live in a different state than their aging parents, making hands-on relocation management difficult.“The other piece is the families,” Lewandowski said. “They are not around for a lot of the pieces that come up. More and more families are noticing that their senior loved ones might need to move to an assisted living facility, but there is no one there to help.”For adult children juggling careers and their own families, managing a senior move from afar can take six to nine months, which is time they simply do not have.“If I don’t live in the same state as my parents and these things need to happen, how am I going to do that?” Lewandowski said. “It doesn’t make sense for families, they don’t know where to start and it is a major undertaking to do all these things related to senior relocation.”“That is something a professional organization can accomplish in a matter of weeks,” he added. “They don’t have the time, they are in a different state, it needs to be done.”This gap between need and capability is precisely where senior service franchises are stepping in.<h2>A Recession-Resistant Category</h2>Senior transition services also stand apart in another key way: resilience. Life transitions do not pause during economic downturns. Seniors still need to relocate for health reasons. Estates must still be cleared. Homes must be prepared for sale.<a href="https://1851franchise.com/caringtransitions/caring-transitions-a-recession-resistant-franchise-opportunity-for-entrepreneurs-2730712">Franchisees within the Caring Transitions system have proven this firsthand</a>, launching during COVID, navigating housing slowdowns and even weathering natural disasters while continuing to grow.From a franchising perspective, this stability makes senior services uniquely attractive. Demand is driven by demographics and life events rather than discretionary consumer spending, creating a category with long-term staying power.As&nbsp;<a href="https://1851franchise.com/caringtransitions/why-compassion-driven-businesses-are-thriving-how-caring-transitions-leads-with-heart-and-purpose-2729594">awareness of senior relocation grows</a>, so too does the sophistication of the category. “There is also greater awareness of these services,” Lewandowski said. “Similar to when in-home senior care first started, people weren’t aware it was an option. That is happening now with senior relocation.”Caring Transitions has helped accelerate that awareness through scale and innovation, with more than 440 locations nationwide. That scale is paired with proprietary tools like&nbsp;<a href="https://1851franchise.com/caringtransitions/how-franchisees-can-tap-into-the-rising-trend-of-estate-sales-with-ctbids-2728327">CTBids</a>, the brand’s online estate sale platform, and streamlined quoting and operational systems designed to help franchisees move quickly and professionally.“We have been doing this for 20 years now,” Lewandowski said. “We have it down and know what it takes to help families transition through life’s stages.”<h2>The Future of Franchising in an Aging America</h2>As America continues to age, franchising is evolving alongside it. The next decade will not be defined solely by restaurants, fitness concepts or retail brands. It will increasingly be shaped by essential services tied to demographic inevitability.Senior relocation, downsizing and estate management represent one of the clearest long-term growth lanes in franchising today.For entrepreneurs, the opportunity is twofold: build a scalable, diversified business with multiple revenue streams and make a meaningful impact during some of life’s most emotional transitions.“We’re not just growing for growth’s sake,” Lewandowski said. “We’re bringing in the right owners, people who care deeply about their clients and communities.”In an aging America, that combination of compassion and operational strength may define the future of franchising itself.To learn more about franchising opportunities with Caring Transitions, visit:<a href="https://1851franchise.com/caringtransitions/info">&nbsp;https://1851franchise.com/caringtransitions/info</a>.

The United States is entering one of the most significant demographic shifts in its history, reshaping not only the senior services industry, but the future of franchising itself.

Senior Services and the Future of Franchising in an Aging America

senior-services-and-the-future-of-franchising-in-an-aging-america

For prospective franchise owners&nbsp;<a href="https://1851franchise.com/caringtransitions/what-makes-caring-transitions-the-premier-franchise-choice-for-senior-move-management-2730948">exploring opportunities in senior services</a>, territory availability is often one of the first — and most important — questions. Even after a record year of expansion,&nbsp;<a href="https://www.caringtransitionsfranchise.com/">Caring Transitions</a> still has room to grow in 2026. The brand has hundreds of locations operating nationwide, but there are still dozens of attractive markets where new owners can step in and build a territory.According to&nbsp;<a href="https://www.linkedin.com/in/james-stapleton-cfe-0aa67629">Jim Stapleton</a>, Vice President of Franchise Development for&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a>, that balance of maturity and opportunity is intentional.“The business can be successful anywhere,” Stapleton said. “We are addressing the needs of people who are getting older and needing help, which is always going to be a demand in every ZIP code in the U.S.”.&nbsp;<h2>How Caring Transitions Thinks About Territory</h2>Unlike traditional brick-and-mortar concepts, Caring Transitions operates as&nbsp;<a href="https://1851franchise.com/caringtransitions/why-franchising-with-caring-transitions-is-a-smart-investment-for-entrepreneurs-2731027#featured">a service-based franchise</a>, supporting seniors and their families through downsizing, estate sales, relocation and life transitions. That model allows franchisees to serve clients across homes, estates and facilities — not from a single storefront.Territories are structured around defined ZIP codes and population density —&nbsp; not only to give owners room to build a sustainable business, but also to protect and grow the long-term value of their territory as an asset.As the system has expanded over the past several years, available ZIP codes in prime markets have become more limited. That scarcity can directly increase the long-term resale value of a territory.“Because of how we’ve grown over the past six years, it allows our owners with these prime locations to really ask for a good amount for their territory itself,” Stapleton said. “If anyone wants new ZIP codes, they have to buy them from the owner. That is very good for a service-based brand.”As availability tightens in high-demand markets, territory ownership becomes more than just a service footprint — it becomes an appreciating business asset with long-term equity potential.<h2>A Record Year With Plenty of Room Left</h2>In 2025 alone, Caring Transitions&nbsp;<a href="https://1851franchise.com/caringtransitions/caring-transitions-closes-out-record-breaking-2025-with-over-400-locations-continued-growth-and-vision-for-2026-2731025#featured">awarded approximately 75 new franchises</a>, bringing the system well past 400 locations nationwide. Even so, Stapleton says opportunity remains widespread.“We have over 150 prime cities that are left across the country, as well as a lot of space in between there,” he said. “New franchisees can build equity immediately.”The brand is currently active in 48 states, with only Vermont and New Hampshire entirely unrepresented.<h2>Priority Markets Still Available in 2026</h2>Caring Transitions is a strong fit for almost any area, but right now, the brand is really focusing its franchise development efforts on places with a lot of seniors, high need for the kinds of transition services, or where it doesn’t have many franchises yet.Stapleton highlighted several key areas where the brand is actively seeking owners:<ul><li>Florida: Miami remains wide open, with a strong need for bilingual owners. Orlando is another major opportunity, along with Pensacola, Panama City and Tallahassee.</li><li>Northern California: Markets including Sacramento and Chico continue to be underrepresented.</li><li>Oregon: Multiple openings remain, including Bend.</li><li>Midwest: The Chicago metro area is currently open, along with much of Northern Indiana.</li><li>Northeast: Central New York, particularly around Syracuse, is available.</li><li>South: Memphis, Tennessee is also a priority market.</li></ul><h2>Matching the Right Owner to the Right Market</h2>Ultimately, territory availability at Caring Transitions isn’t just about filling maps. It’s about long-term alignment between the owner, the market and the mission of the brand.“It can be successful anywhere,” Stapleton said. “But how someone operates, who they serve and how they show up in their community — that’s what really determines success.”For entrepreneurs evaluating franchise opportunities in 2026, understanding where Caring Transitions is still growing — and why — can be a critical first step in building a business with both purpose and staying power.To learn more about available territories and franchise ownership with Caring Transitions, visit&nbsp;<a href="http://1851franchise.com/caringtransitions/info">1851franchise.com/caringtransitions/info</a>.

Despite national scale, Caring Transitions has prime 2026 franchise markets all across the country, including cities in Florida, California, New York and more. 

What Territories Are Available for Caring Transitions Franchises in 2026?

what-territories-are-available-for-caring-transitions-franchises-in-2026

The United States is entering a demographic moment unlike any in its history. With millions of Americans reaching retirement age, the demand for services that help seniors and their families navigate life's changes is skyrocketing.&nbsp;According to&nbsp;<a href="https://www.linkedin.com/in/joe-lewandowski-822b5011/">Joe Lewandowski</a>, President of&nbsp;<a href="https://www.caringtransitionsfranchise.com/">Caring Transitions</a>, the current demographic wave —&nbsp;<a href="https://www.limraconsumer.com/harris-fichtner-singletary/">often referred to as “Peak 65”</a> — is driving unprecedented demand for senior-focused services.“We are in a time when more Americans in history are turning age 65 than ever before,” Lewandowski said. “That is about 11,000 seniors turning 65 every single day. 2025 was the largest year in U.S. history for Americans reaching that milestone, and as they age, the need for services continues to grow.” If you're an entrepreneur considering a franchise, this trend presents one of the most exciting opportunities in the market right now.<h2>A Demographic Wave Driving Demand</h2>As the baby boomer generation continues to age,&nbsp;<a href="https://1851franchise.com/caringtransitions/the-growing-need-for-senior-downsizing-how-caring-transitions-is-leading-the-way-2728831">more families are facing complex decisions about housing, caregiving and long-term planning</a>. While many seniors hope to remain in their homes, health events and lifestyle changes often necessitate relocation.“The relocation and senior services business is fueled by triggering events,” Lewandowski said. “By age 65, the probability of disability is about 68%. By age 85, there is about a 45% chance of Alzheimer’s or dementia.”These realities mean that many families eventually must navigate difficult and time-sensitive transitions. For many seniors, downsizing or moving into a retirement community becomes the safest and most practical option.“They may need to move to a home that is more manageable or into a retirement community,” Lewandowski said. “Someone has to go through that process with them.”The process itself is rarely simple. Downsizing decades of belongings, coordinating movers, organizing estate sales and preparing homes for sale can take months when families attempt to handle it alone.“There is a lot of downsizing, coordination, movers and logistics involved,” Lewandowski said. “That is not something the senior is going to do on their own — they are already overwhelmed.”Professional services like those offered by&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a> are designed to step in during these moments, helping families navigate the emotional and logistical complexities of major life changes.<h2>Families Are Farther Apart Than Ever</h2>Another factor accelerating demand for senior transition services is the geographic distance between generations. Today, many&nbsp;<a href="https://1851franchise.com/caringtransitions/how-caring-transitions-supports-adult-children-in-managing-their-parents-moves-2728833">adult children</a> live hundreds or even thousands of miles away from their aging parents, making it difficult to manage a relocation or estate settlement firsthand.“About 45% to 50% of adult children live in different states than their parents,” Lewandowski said. “So when seniors need help, they may not be able to turn to their kids to handle it. They are finding someone else to help them.”When a health event or urgent move arises, families often realize just how overwhelming the process can be, especially from afar. “Once families get involved, they also need support,” Lewandowski said. “They need to hire someone to help them because it could take months to go through that process, and they may not necessarily have that time.”For entrepreneurs entering the industry, that gap between need and available help creates a clear and growing opportunity. “It really starts to make sense when you look at it from that perspective,” Lewandowski said. “They may not need services today, but the demand is only going to increase as the population continues to age.”<h2>A Category Becoming More Mainstream</h2>Senior relocation services were once a relatively unknown category. But as awareness spreads,&nbsp;<a href="https://1851franchise.com/why-senior-relocation-is-a-growing-industry-2731507">the industry is becoming more widely recognized</a> among families, real estate professionals and senior living communities. That increased visibility has made it easier for companies like Caring Transitions to explain their value proposition.“We can explain in about 30 seconds what Caring Transitions is because people are becoming more aware,” Lewandowski said.Interestingly, the emergence of new companies in the space may actually accelerate that awareness. “As we see more competition entering the space, it can still be positive because it is bringing more awareness to the industry,” Lewandowski said. “It really helps drive everybody’s business.”<h2>Innovation Expanding the Opportunity</h2>The senior transition industry has also evolved significantly over the past decade, creating new ways for franchise owners to serve clients and generate revenue.When Lewandowski first joined Caring Transitions 16 years ago, estate sales were primarily conducted in person. Today, digital platforms have transformed the process.“When I first started here, downsizing and moving meant physical estate sales,” he said. “But as time changed and trends progressed, online and e-commerce became more popular, especially after the pandemic.”That shift led to the creation of&nbsp;<a href="https://1851franchise.com/caringtransitions/how-franchisees-can-tap-into-the-rising-trend-of-estate-sales-with-ctbids-2728327">CTBids</a>, Caring Transitions’ increasingly popular proprietary online auction platform. For franchise owners, innovations like these expand the services they can offer while making operations more efficient.<h2>A Long-Term Opportunity for Entrepreneurs</h2>For those considering franchise ownership, the senior services industry offers a rare combination of strong demand, meaningful work and long-term stability. Demographics alone suggest the need will continue growing for decades.“There has never been a better time to get into the senior-focused business,” Lewandowski said.As America continues to age and families look for trusted help navigating life transitions, entrepreneurs who step into the space today are positioning themselves in one of the most resilient and rapidly expanding sectors in franchising.And for many&nbsp;<a href="https://1851franchise.com/caringtransitions/why-couples-are-choosing-to-own-a-caring-transitions-franchise-together-2731586">Caring Transitions franchise owners</a>, the opportunity goes beyond business success — it also provides the chance to make a real difference in people’s lives during moments that matter most.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/caringtransitions/info">https://1851franchise.com/caringtransitions/info</a>.

With “Peak 65” underway and millions of Americans entering retirement age, demand for senior relocation and transition services is accelerating — creating a powerful opportunity for entrepreneurs.

Is Now the Best Time to Invest in a Senior-Focused Franchise?

is-now-the-best-time-to-invest-in-a-senior-focused-franchise

For many aspiring franchise owners, the first few months after signing an agreement can feel like the biggest unknown. What happens between becoming a franchisee and launching a fully operational business?&nbsp;At&nbsp;<a href="https://www.caringtransitionsfranchise.com/">Caring Transitions</a>, the onboarding process is designed to remove that uncertainty, guiding new owners through a structured ramp-up period that blends training, operational preparation and early client acquisition.<h2>Days 1-30: Training, Strategic Start and Building the Foundation</h2>The first month focuses heavily on training and preparation. New franchisees complete onboarding programs designed to teach the&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a> service model, including downsizing services, relocation support, estate sales and online auctions through the brand’s&nbsp;<a href="https://1851franchise.com/caringtransitions/how-franchisees-can-tap-into-the-rising-trend-of-estate-sales-with-ctbids-2728327">proprietary CTBids platform</a>.This period also introduces franchisees to the brand’s Strategic Start framework — a structured approach to launching a new location. Strategic Start helps owners establish the operational and marketing foundation they need before serving their first clients. That includes everything from understanding pricing and job workflows to learning how to market services locally. For franchisees like&nbsp;<a href="https://www.linkedin.com/in/petelankarge">Pete Lankarge</a> in&nbsp;<a href="https://www.caringtransitions.com/locations/newport-ri">Newport, Rhode Island</a>, the structured support system made it possible to hit the ground running.“What was great from the perspective of the Caring Transitions corporate team was that they provided so much guidance to be properly launched and let us hit the ground running,” Lankarge said.Equally important during this phase is building the initial team and tools required to operate efficiently. Caring Transitions provides franchisees with resources that simplify hiring and workforce management.For Lankarge, one of those tools helped him quickly assemble a team capable of handling early jobs. “For example, we have a partnership with a company called&nbsp;<a href="https://www.jazzhr.com/">JazzHR</a>,” he said. “That is how most of our employees have come in. That is one example of how we found staff members, which is how we were able to pull off the jobs that we had.”With operational systems in place and hiring underway, franchisees spend the latter part of the first month preparing for their initial marketing efforts.<h2>Days 30-60: Building Community Connections and Generating Leads</h2>Once the operational foundation is in place, the focus shifts to generating awareness in the local market. Caring Transitions businesses are deeply rooted in their communities, so relationship-building is critical to early growth.New franchisees begin connecting with local organizations, senior living communities, real estate professionals and other referral partners who often encounter families navigating downsizing or relocation decisions.“I went out and quickly joined the Newport Chamber of Commerce,” Lankarge said. “A couple of our jobs have come from that group in particular. The networking and generating word-of-mouth buzz was a big piece of that. Just helping get the word out.”Corporate support also helps franchisees amplify those efforts through established partnerships and brand credibility. “That is a big benefit of the franchise model,” Lankarge said. “You are not by yourself. It makes it much easier as a start-up entrepreneur.”For franchisees operating in markets where Caring Transitions already has a presence, referral pipelines may develop even more quickly.<a href="https://www.linkedin.com/in/jamie-lee-davis-540004155/">Jamie Davis</a>, owner of&nbsp;<a href="https://www.caringtransitionsofgilbertaz.com/">Caring Transitions of South Gilbert, Arizona</a>, quickly found that community relationships played a major role in her early growth.“We have a lot of retirees here, and those communities are very ingrained in what we do,” Davis said. “I have gotten a lot of my work from referrals - I have a few clients who have recommended me to their neighbors or their friends. It’s nice that my clients are so happy that they feel comfortable sharing.”<h2>Days 60-90: Landing First Clients and Learning in the Field</h2>By the third month, many franchisees are actively serving their first clients. Those early projects often become the most valuable learning experiences as owners put their training into practice and refine their operational systems.For Lankarge, the momentum started quickly after his initial team orientation. “We were fortunate to land a very large client two weeks after training,” he said. “Immediately, we got to have the whole team dive in.”The project became an immersive training opportunity for his team. “From that one client, we had a massive home cleanout and ran three separate estate sales from it,” he said. “It launched us to train the team in the field, essentially.”Those early jobs also demonstrate&nbsp;<a href="https://1851franchise.com/caringtransitions/10-reasons-why-caring-transitions-stands-out-among-other-franchises-2727831">the scale and variety of work Caring Transitions franchisees handle</a>. “The project itself was very meaningful - it was a Navy veteran who passed away,” Lankarge said. “They had a lifetime of collecting and a lot of really cool antiques, designer clothing, jewelry and artwork.”For many new owners, the first few months reveal how quickly the business can grow once systems and referrals are in place. “Once we got that big client, I saw why we needed staff assistance,” Lankarge said. “I was able to be the team lead on the project in the field, but the vision down the road is to have others in place who can run the projects.”<h2>Building Systems for Long-Term Growth</h2>As operations ramp up, franchisees begin refining their approach to staffing, marketing and project management. Davis, who opened her Caring Transitions business in July 2025, quickly expanded her team to support growing demand.“I started out with two employees and I now have seven employees,” she said. “I have a business development rep that is connecting with the community, and I also have a social media manager that I brought in part-time. I am also hiring three more people soon.”For Davis, the ability to adapt has been one of the biggest advantages of the franchise model. “A lot of franchises are very cookie-cutter,” she said. “What I like about Caring Transitions is that they have given me tools but really allowed me to adapt them to my strengths and how I want to use the tools.”<h2>A Structured Start With Purpose</h2>While every franchisee’s first 90 days will look slightly different, the overall roadmap remains consistent: training, foundation-building, networking and early client work. With each step,&nbsp;<a href="https://1851franchise.com/caringtransitions/the-benefits-of-owning-a-caring-transitions-franchise-why-entrepreneurs-are-choosing-the-senior-services-industry-2731583">Caring Transitions provides the support systems</a> necessary to help new owners succeed - from operational guidance and hiring tools to marketing resources and coaching.“It’s been amazing - I’ve learned a lot,” Davis said. “It’s hard work at times, but it’s been so rewarding on so many levels that I’m really happy I made this jump.”By the end of the first three months, new franchisees typically have the fundamentals in place: a trained team, an emerging referral network and real experience helping families through some of life’s most emotional transitions. From there, the focus shifts from launching the business to scaling it by continuing to build relationships, serve clients and grow a purpose-driven operation within the community.For entrepreneurs considering franchise ownership, the first 90 days with Caring Transitions demonstrate something important: while the journey requires dedication and hard work, franchisees are never navigating it alone.For more information about franchising with Caring Transitions, visit<a href="https://1851franchise.com/caringtransitions/">&nbsp;https://1851franchise.com/caringtransitions/</a>.

From training and Strategic Start to landing first clients and building community partnerships, the first three months set the foundation for a purpose-driven business.

What the First 90 Days Look Like as a New Caring Transitions Franchise Owner

what-the-first-90-days-look-like-as-a-new-caring-transitions-franchise-owner

When&nbsp;<a href="https://www.linkedin.com/in/brenda-c-jackson-0a78a8205/">Brenda Jackson</a>, the franchisee behind&nbsp;<a href="https://www.caringtransitionsfranchise.com/">Caring Transitions</a> of Essex, Maryland, began exploring franchising, she wasn’t just looking for a new career, she was looking for purpose.“I came to franchising really wanting to build something meaningful and stable, but also something that could be flexible enough to serve real people in real situations,” Jackson said. “I have a background in leadership and management, so I was very comfortable with structure. I quickly learned that this business requires patience, adaptability and a thick skin.”What ultimately confirmed her decision was the bigger picture.“Every day, 10,000 Americans are turning 65,” she said. “Within the next decade, we are going to see that population exceed the population under 18. This isn’t just a growing industry, it’s a growing responsibility. Believing in the service and its impact on families is what really kept me here.”For Jackson,&nbsp;<a href="https://1851franchise.com/caringtransitions/caring-transitions-a-recession-resistant-franchise-opportunity-for-entrepreneurs-2730712">the senior services industry</a> isn’t just a demographic trend. It’s a calling.<h2>Choosing the Playbook Instead of Reinventing the Wheel</h2>Jackson was no stranger to entrepreneurship. She had built a successful real estate career and launched a trucking business. As a Seniors Real Estate Specialist, she had already developed a passion for helping older adults and their families navigate complex transitions.In 2024, when her company underwent a reorganization and she was affected by the change, she saw an opportunity.“I felt that was the opportune time for me to go out and start something on my own,” she said. “I thought about trying to really set up something similar to&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a> on my own. But as I started doing my research and competitive analysis, I realized I didn’t need to reinvent the wheel.”Franchising offered her something powerful: a proven roadmap. “Franchising would really give me the playbook, there are the systems and a proven model in place,” Jackson said. “I knew I would have to build trust and earn that trust every day. I felt that this was the right opportunity for me to do that.”The&nbsp;<a href="https://1851franchise.com/caringtransitions/caring-transitions-surpasses-400-locations-celebrates-record-breaking-first-half-of-2025-2729880">brand’s strong reputation</a> and the clear demand in her market sealed the deal.<h2>From Training to Launch</h2>Jackson finalized her franchise agreement and began training in October 2024. By February 2025, she officially launched her&nbsp;<a href="https://www.caringtransitions.com/locations/essex">Caring Transitions of Essex, Maryland business</a>.“The year has been great overall,” she said. “It hasn’t been without its challenges, but you have to be able to adapt and meet people where they are.”She entered the business with realistic expectations. “I didn’t expect to break out and hit extremely big numbers right away,” Jackson said. “I knew that it was going to be tough the first couple of years. But I really believe in the service I’m providing and I’m not afraid to make mistakes.”That mindset has shaped how she approaches ownership. “That is the one thing I would tell anyone that is interested in franchising, you will make mistakes. But what matters most is just continuing to show up.”<h2>Supported From Day One</h2>One of the defining aspects of Jackson’s first year has been&nbsp;<a href="https://1851franchise.com/caringtransitions/why-franchising-with-caring-transitions-is-a-smart-investment-for-entrepreneurs-2731027">the strength of the Caring Transitions support system</a>.“The team has ongoing training sessions. The mentoring program with more experienced franchisees has been great,” she said. “The onboarding process is also pretty extensive. Through the first year, they are really handholding and ensuring that you have a good handle on the best practices and your P&amp;L and your staffing and your marketing.”For Jackson, that level of guidance has made a meaningful difference. “I’ve really appreciated all of these things,” she said. “Anytime I need to reach out, they have been available to help me and support me and schedule calls.”<h2>Boots on the Ground and Eyes on Growth</h2>Today, Jackson is deeply hands-on in her business. “I am a boots-on-the-ground type of person and I really wanted to learn how to do everything myself,” she said. “I help with the moves, with everything. And I’m also out there networking and doing the consultations.”At the same time, she’s building for scale. “I had a very ambitious target for my first year, and I am a numbers person,” Jackson said. “My goal now is to double the revenue I did for last year and really focus on training, retraining and ensuring that my team is able to do everything they need to do.”Hiring a business development representative and strengthening her team are key priorities.“You have to be out there in the community so people can see you,” she said. “Making sure that I have a strong person in that role to ensure I have a stronger team is critical.”<h2>Meaningful Work in a Defining Moment</h2>Beyond the numbers, what keeps Jackson energized is&nbsp;<a href="https://1851franchise.com/caringtransitions/how-home-service-franchises-are-supporting-seniors-2725932">the impact</a>. “I’ve met some great people and amazing families,” she said. “I’ve had an opportunity to really support people at challenging times. Every day I knew that this is the right business for me.”She believes franchising can be a powerful pathway to entrepreneurship, but only when approached with humility and commitment. “It’s not about perfection, it’s about commitment to learning, serving and growing,” Jackson said.And in senior services, the opportunity is&nbsp;<a href="https://1851franchise.com/caringtransitions/why-compassion-driven-businesses-are-thriving-how-caring-transitions-leads-with-heart-and-purpose-2729594">both business-driven and deeply human</a>.“This work isn’t easy, but the need is real,” she said. “We are entering a moment when supporting older adults is becoming a defining challenge for families and communities. There is a huge opportunity here for anyone interested in becoming an entrepreneur.”For more information visit:<a href="https://1851franchise.com/caringtransitions/info"> https://1851franchise.com/caringtransitions/info</a>

Maryland-based Caring Transitions franchisee Brenda Jackson set out to build something meaningful and found a business that meets one of America’s most urgent needs.

Celebrating National Women’s Entrepreneurship Day by Honoring the Women of Caring Transitions

MORE STORIES LIKE THIS