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Mother-Daughter Duo Go from CTBids Customers to Caring Transitions Franchisees

From shopping at CTBids online estate sale platform to owning and operating their own Caring Transitions franchise, mother-daughter duo Susan and Chloe Roddy have come a long way.

By Luca Piacentini1851 Franchise Managing Editor
SPONSOREDUpdated 9:09AM 06/27/23

Before franchising with Caring Transitions, the mother-daughter duo of Susan and Chloe Roddy only knew of the senior relocation and transitions franchise through CTBids, the brand’s online estate sale platform. Chloe Roddy stumbled upon the platform during the COVID-19 pandemic when she and her mother were searching for online auction houses to fuel their love for thrifting. 

“We really enjoyed buying through CTBids in particular because the platform really does stand out,” said Chloe. “I furnished my entire house through CTBids! We’ve really come across a lot of cool things. Eventually, we stopped using every other place and just started buying and selling through Caring Transitions locations around us. We really enjoyed getting to know the other owners in the area.”

Both Susan and Chloe worked in the mortgage business before franchising. Susan had firsthand experience moving her parents and step-parent into and out of assisted living, while Chloe previously worked for a cleaning company that helped seniors. Their combined experience and familiarity with the senior market, as well as their love of CTBids, led them to recognize the strength of the Caring Transitions business model.

“When we decided we were going to do something new, Caring Transitions was the first thing that came to mind,” said Susan. “I know how hard it can be to move elderly parents, and we could see the strength of the business model.” 

The decision to dive into franchising was an easy one for Susan, who had been encouraged to become a business owner for years. The timing finally seemed right for the Roddys, and they didn't hesitate to pursue the opportunity with Caring Transitions in their community of Appleton, Wisconsin. 

“We didn’t look at any other franchises — we dove right in and found more information,” said Susan. “The more we learned about the Caring Transitions franchise, the more it seemed like the perfect fit for us.” 

They were particularly drawn to the senior market, which Susan believes will continue to grow as Baby Boomers age. “Seniors are always getting older and everybody has too much stuff,” she said. “Caring Transitions really combines the best of both worlds. That appealed to me because I knew the need was always going to be there.”

The Roddys launched their Caring Transitions of Appleton business in March 2023. So far, the reception has been overwhelmingly positive, Susan says, with people at networking events asking where they've been all their lives. 

“We have been non-stop busy since we started,” said Chloe. “Everyone that we come across has a personal story that they share with us.”

As avid CTBid-ers-turned-franchisees, Chloe says she is on a mission to educate fellow bidders on the additional services that Caring Transitions offers, such as relocating and helping seniors. “We didn’t even know Caring Transitions was more than just an auction house before we did our research,” she said. “We really want to show people that we are much more.”

Looking towards the future, Chloe and Susan want to be able to help everyone who needs their services and never reach a point where they have to turn people away. They're thrilled to be working together as a mother-daughter team and are excited to continue their journey with the Caring Transitions franchise.

“Susan and Chloe Roddy are passionate and caring franchisees who are making a real difference in the lives of seniors and their families,” said Caring Transitions Vice President of Franchise Development James Stapleton. “Their dedication to providing compassionate care during life's challenging transitions is a testament to the strong foundation and support that Caring Transitions offers its franchisees.”

For more information on franchising with Caring Transitions, visit: