Marc Moore, a U.S. Navy veteran and former training manager, and Kimberly Moore, a professional artist with a heart for helping, both found themselves at a crossroads after Marc’s unexpected job loss. What started as a search for stability quickly became a mission when they discovered Caring Transitions, the senior relocation, downsizing, and estate sale franchise.

Drawn to the brand’s human-centered approach and robust support model, the Moores saw an opportunity to not only take control of their future but also to serve others in a deeply personal way. From downsizing and estate sales to relocation and care coordination, their Caring Transitions franchise in Garland, Texas, is built to meet seniors and their families where they are — with empathy, integrity, and dignity.

With long-term plans to expand both their service offerings and their team, Marc and Kimberly are laying the foundation for a legacy business that supports both the people they serve and those they employ. “This is something we’re building not just for ourselves, but for our community and for our future,” Marc says. “That’s the kind of business we believe in.”

1851 spoke with the duo to learn more about their backgrounds, what drew them to the brand, and their plans for the future.

1851 Franchise: Frame your personal story for us. What do you want us to know?

Marc Moore: I was in the Navy and retired in 2005. Then I worked as a training manager until 2023. I was part of a reduction in force at that job. I tried to get another position — had a lot of interviews  — but with the job market being the way it is, it just wasn’t working out. So we thought, instead of working for someone else, maybe it’s time to work for ourselves. We were initially looking to buy an existing business, but then we came across Caring Transitions and looked into it. What we saw was something where we could make money and help people. Coming from corporate America, it’s so nice to really and truly engage with the people you’re helping.

Kimberly Moore: My background is in art. I’ve been a professional artist for about 14 years, doing juried art festivals all over the country. I love that business, but the income is very sporadic. And the shows are really hard on the body, especially as you get older. So I was looking for something that would fulfill me the same way, but in a different field. When Marc was laid off, we started looking into franchises. At first, I wanted to go into a medical supply franchise, but I accidentally came across Caring Transitions.

It just really seemed like a perfect fit. When seniors go through triggering life events, often their loved ones live far away. It can take many months to sort through a lifetime of belongings, and most people can’t take off that much time from work or their busy lives, so they just aren’t able to oversee that time in their parents’ lives. That’s where we come in — we can help them downsize, declutter, and hold an estate sale, in person or online. After that, we move them into their new home and try to mirror their surroundings, so their new space looks as close as possible to their old one. I love that idea. I can imagine how scary it would be to wake up in a new environment if you have memory issues. As soon as I saw this, I thought: this is it.

1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you’re in it?

Kimberly: My parents owned several franchises and were very successful. I worked with them and was familiar with the franchise model. I like that the training is already built in. You buy a franchise, and they lay everything out for you. They guide you. There's ongoing training, and they’re very invested in your success. That really appealed to me.

1851: What made you pick this brand? What excites you most about this company?

Marc: It had multiple revenue streams. So if the relocation portion is slow, maybe the downsizing side picks up. There are a lot of different areas to the business. As the market changes, we’re in a position to capitalize on that. I’m not just selling chicken fingers — it's a variety of services, and that was already built into the model.

Kimberly: We also talked to another franchise owner during our due diligence. She had nothing but great things to say. The first thing she asked was: “Do you like old people?” And I do! She said it was very fulfilling, and hearing her story really resonated. The brand itself is growing year after year and doing extremely well. There are a lot of people who are ill, and we’ve got an aging Baby Boomer population. This is a business where we will always have work.

1851: What do you hope to achieve with your business? What are your plans for growth?

Marc: We want to take this business wherever it can go — expand, if possible. From my time in corporate America, I’ve seen good leaders and bad leaders. What we’d like to do is make the people who work for us feel like part of a family. People should be treated well, not just like another number. As we grow and bring more people on board, we want them to feel like they’re part of something meaningful. Not just doing right by our clients, but by our team as well.

Kimberly: We’re also hoping to eventually develop additional businesses in the area, like a home staging business for real estate. There’s a lot of opportunity to build something well-rounded.

1851: Is there anything else about your story you want us to know?

Kimberly: Marc is a 20-year veteran, and we really want to work with veteran organizations. There are a lot of veterans out there who need services like what we provide. We want to support that community as well.

1851: What advice do you have for other people thinking about becoming franchise owners?

Marc: Research, research, research. Talk to people. Don’t be afraid to call the franchise and ask questions.

Kimberly: A lot of people are disillusioned with their employers or the current corporate environment. The best way to get away from that is to pay yourself. If you’re going to work hard, why not do it for yourself? And you can pull your family in and make it a family business. Family businesses are often more successful than single-owner ones.

For more information about franchising with Caring Transitions, visit: https://1851franchise.com/caringtransitions/.

ABOUT CARING TRANSITIONS:

Caring Transitions provides older adults and their families with the most trusted, respected, and comprehensive downsizing, right-sizing, estate sales, and online auctions, and move management solutions in the industry. Founded in 2006, the brand is committed to helping people in a compassionate and caring manner during life's many transitions while providing a total and easy solution for clients in their time of need. Through their proprietary online sales platform, CTBIDS, Caring Transitions also prepares clients for the process of liquidating assets through their own online estate sales auction site. With more than 350 locations, Caring Transitions’ compassionate, experienced professionals minimize stress and relieve the burdens of life’s transitions. To learn more, visit https://www.caringtransitions.com/.