For entrepreneurs seeking a business that blends purpose, profitability and community impact, Caring Transitions stands out as a clear choice. The franchise offers a proven model built around compassion and support, helping seniors and families navigate one of life’s biggest challenges: downsizing, relocating or settling an estate.
Franchisee Dershie Kurtz of Kerrville, Texas, knows firsthand why this model works. After decades in health care and business ownership, she found Caring Transitions to be the perfect next chapter, one that combines her passion for helping others with a turnkey system that allows her to focus on what matters most: her clients.
“I am a physical therapist, so I’m used to working with seniors,” Kurtz said. “We owned a pediatric home health company and did that for about 10 years, which is where I got my business experience from. After selling that business, I retired for a little while but was looking for other things to do.”
When she began seeing a friend’s posts about her own Caring Transitions franchise, showcasing beautiful home transformations and online auctions, Kurtz was intrigued. “I loved seeing her work with seniors and helping them move,” she said. “She would have reveals of what their house looked like after getting it ready, and those were really fun to see. I loved the brand. I loved the people. Everyone seems to be in it for the right reasons.”
Kurtz launched her Caring Transitions of Boerne, Fredericksburg and Kerrville franchise in late 2022 and quickly saw her business take off. “We’ve been so blessed. We started with our first house and really haven’t stopped since then,” she said. “We go from one house to the next, sometimes we have two auctions up at one time.”
For many entrepreneurs, starting a business from scratch can feel overwhelming, as developing systems, marketing strategies and processes alone is a large undertaking. Caring Transitions removes those hurdles.
“As someone who had to do it all on my own before, I really liked seeing that all of that was already done for you, which I think was awesome,” Kurtz said. “The support that you have is unmatched. If you have a question, you aren’t just on your own; you have a whole team behind you.”
That comprehensive support system, from corporate training to peer collaboration, allows franchise owners to scale faster, stay organized and avoid common pitfalls that independent business owners often face.
“Since I had already owned a business, I knew it would be a lot of work,” she said. “But looking back now, I can see how much of a breath of fresh air this has been as a franchise, and it’s not nearly as stressful.”
Caring Transitions franchisees serve a growing demographic: seniors and families navigating life changes. Kurtz’s Kerrville territory, which has one of the highest senior populations in Texas, presented an ideal opportunity.
“When I saw those numbers, it felt like Florida,” she said. “I knew it’d be advantageous.”
Her team now helps clients downsize, relocate and auction items through the brand’s proprietary CTBids platform, offering both logistical and emotional relief. “People don’t know they need us until they really do,” she said. “They are so thankful for what we do because it takes the burden and stress off the client and the family. They can try to relax a bit in the process. We can take all that stress away from them.”
For Kurtz, the personal connection is what makes every job special. “Working with the client and getting to know the family — they all have a different story,” she said. “A lot of us who work together talk about how we feel like we know the client just by seeing what they own.”
Kurtz encourages potential franchise owners to do their homework, but also to trust the process once they join. “Research your territory and understand what the population is for seniors because that is the target market,” she said. “See if you have assisted living facilities in your area because those are great referral sources.”
Her other key piece of advice: lean on the network. “Don’t be afraid to ask questions of the leadership group and other owners,” she said. “They have the processes and procedures in place, so just following that initially and ensuring you have it all in place is important. After you get some stuff under your belt, it all falls into place.”
Caring Transitions’ recession-resistant model continues to grow nationwide, fueled by the aging baby boomer generation and an increasing need for trusted, compassionate help. For entrepreneurs like Kurtz, the opportunity has been deeply fulfilling.
“It’s all about helping people,” she said. “This business has been such a blessing — a way to use my experience and passion to really make a difference in people’s lives.”
To learn more about franchising with Caring Transitions, visit 1851franchise.com/caringtransitions.
Caring Transitions
SPONSORED
From proven systems to purpose-driven work, Caring Transitions gives franchise owners the tools, support and mission to build a rewarding business.
For entrepreneurs seeking a business that blends purpose, profitability and community impact, Caring Transitions stands out as a clear choice. The franchise offers a proven model built around compassion and support, helping seniors and families navigate one of life’s biggest challenges: downsizing, relocating or settling an estate.
Franchisee Dershie Kurtz of Kerrville, Texas, knows firsthand why this model works. After decades in health care and business ownership, she found Caring Transitions to be the perfect next chapter, one that combines her passion for helping others with a turnkey system that allows her to focus on what matters most: her clients.
“I am a physical therapist, so I’m used to working with seniors,” Kurtz said. “We owned a pediatric home health company and did that for about 10 years, which is where I got my business experience from. After selling that business, I retired for a little while but was looking for other things to do.”
When she began seeing a friend’s posts about her own Caring Transitions franchise, showcasing beautiful home transformations and online auctions, Kurtz was intrigued. “I loved seeing her work with seniors and helping them move,” she said. “She would have reveals of what their house looked like after getting it ready, and those were really fun to see. I loved the brand. I loved the people. Everyone seems to be in it for the right reasons.”
Kurtz launched her Caring Transitions of Boerne, Fredericksburg and Kerrville franchise in late 2022 and quickly saw her business take off. “We’ve been so blessed. We started with our first house and really haven’t stopped since then,” she said. “We go from one house to the next, sometimes we have two auctions up at one time.”
For many entrepreneurs, starting a business from scratch can feel overwhelming, as developing systems, marketing strategies and processes alone is a large undertaking. Caring Transitions removes those hurdles.
“As someone who had to do it all on my own before, I really liked seeing that all of that was already done for you, which I think was awesome,” Kurtz said. “The support that you have is unmatched. If you have a question, you aren’t just on your own; you have a whole team behind you.”
That comprehensive support system, from corporate training to peer collaboration, allows franchise owners to scale faster, stay organized and avoid common pitfalls that independent business owners often face.
“Since I had already owned a business, I knew it would be a lot of work,” she said. “But looking back now, I can see how much of a breath of fresh air this has been as a franchise, and it’s not nearly as stressful.”
Caring Transitions franchisees serve a growing demographic: seniors and families navigating life changes. Kurtz’s Kerrville territory, which has one of the highest senior populations in Texas, presented an ideal opportunity.
“When I saw those numbers, it felt like Florida,” she said. “I knew it’d be advantageous.”
Her team now helps clients downsize, relocate and auction items through the brand’s proprietary CTBids platform, offering both logistical and emotional relief. “People don’t know they need us until they really do,” she said. “They are so thankful for what we do because it takes the burden and stress off the client and the family. They can try to relax a bit in the process. We can take all that stress away from them.”
For Kurtz, the personal connection is what makes every job special. “Working with the client and getting to know the family — they all have a different story,” she said. “A lot of us who work together talk about how we feel like we know the client just by seeing what they own.”
Kurtz encourages potential franchise owners to do their homework, but also to trust the process once they join. “Research your territory and understand what the population is for seniors because that is the target market,” she said. “See if you have assisted living facilities in your area because those are great referral sources.”
Her other key piece of advice: lean on the network. “Don’t be afraid to ask questions of the leadership group and other owners,” she said. “They have the processes and procedures in place, so just following that initially and ensuring you have it all in place is important. After you get some stuff under your belt, it all falls into place.”
Caring Transitions’ recession-resistant model continues to grow nationwide, fueled by the aging baby boomer generation and an increasing need for trusted, compassionate help. For entrepreneurs like Kurtz, the opportunity has been deeply fulfilling.
“It’s all about helping people,” she said. “This business has been such a blessing — a way to use my experience and passion to really make a difference in people’s lives.”
To learn more about franchising with Caring Transitions, visit 1851franchise.com/caringtransitions.
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
No related articles found
