Franchise News
Carl's Jr. and Hardee's target gamers with new promotion
The sibling chains are teaming up with video game maker Activision to promote the release of "Call of Duty: Black Ops III."
Sibling chains Carl’s Jr. and Hardee’s have teamed up with video game maker Activision for a first-of-its-kind promotion for the upcoming release of their new video game, Call of Duty: Black Ops III.
The powerhouse partnership marks the popular fast food chain’s biggest promotional tie-in and Call of Duty’s first-ever game-in integration with a quick service restaurant. The promotion will feature unique in-restaurant specials, including an “Ultimate Care Package” combo meal—inspired by a care package that actually drops within the game— complete with a peel-and-win game piece sweepstakes. Prizes include a “Take Out” personalization pack, which gives videogamers actual in-game camo (in the form of ketchup, mustard, and pickles patterns, of course) for their weapons. The promotion also includes a Call of Duty-inspired national ad campaign featuring the return of Charlotte McKinney (who has appeared in other ads for the food chains).
“Call of Duty is the most beloved video game franchise in the world and one of the biggest entertainment brands of all-time, so partnering with Activision for the launch of the new Call of Duty: Black Ops III presents a great opportunity to bring our brands together,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s restaurants, in a press release. “Our target customers love burgers and Call of Duty, so the two have now come together in an ‘Ultimate Care Package’ combo meal.”
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
