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<div id="pastingspan1">Sibling chains Carl&#8217;s Jr. and Hardee&#8217;s have teamed up with video game maker Activision for a first-of-its-kind promotion for the upcoming release of their new video game, <em>Call of Duty: Black Ops III</em>.</div><div>&nbsp;</div><div>The powerhouse partnership marks the popular fast food chain&#8217;s biggest promotional tie-in and Call of Duty&#8217;s first-ever game-in integration with a quick service restaurant. The promotion will feature unique in-restaurant specials, including an &#8220;Ultimate Care Package&#8221; combo meal&#8212;inspired by a care package that actually drops within the game&#8212; complete with a peel-and-win game piece sweepstakes. Prizes include a &#8220;Take Out&#8221; personalization pack, which gives videogamers actual in-game camo (in the form of ketchup, mustard, and pickles patterns, of course) for their weapons. The promotion also includes a Call of Duty-inspired national ad campaign featuring the return of Charlotte McKinney (who has appeared in other ads for the food chains).</div><div>&nbsp;</div><div>&#8220;Call of Duty is the most beloved video game franchise in the world and one of the biggest entertainment brands of all-time, so partnering with Activision for the launch of the new Call of Duty: Black Ops III presents a great opportunity to bring our brands together,&#8221; said Brad Haley, chief marketing officer for Carl&#8217;s Jr. and Hardee&#8217;s restaurants, <a href="http://www.mediapost.com/publications/article/261115/cke-activision-partner-for-call-of-duty-promo.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=carls-jr-and-hardees-target-gamers-with-new-promotion-2769" target="_blank" rel="nofollow" target="_blank">in a press release</a>. &#8220;Our target customers love burgers and Call of Duty, so the two have now come together in an &#8216;Ultimate Care Package&#8217; combo meal.&#8221;</div><div>&nbsp;</div><div><a href="http://www.mediapost.com/publications/article/261115/cke-activision-partner-for-call-of-duty-promo.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=carls-jr-and-hardees-target-gamers-with-new-promotion-2769" target="_blank" rel="nofollow" target="_blank">Click here to read the original article. </a>&nbsp;</div>
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1851 Franchise

The sibling chains are teaming up with video game maker Activision to promote the release of "Call of Duty: Black Ops III."

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