CertaPro Painters® Targets Macon for Franchise Development to Continue Strong Market Growth in Georgia

In 1991, CertaPro Painters® was founded with the goal of making residential and commercial painting services easier and more convenient for homeowners and business owners. Today, CertaPro Painters® is North America’s Most Referred Painting Company®, with independently owned and operated franchises that take pride in bringing personalized service to customers in every region. Now, the brand has specifically identified Macon, Georgia as a prime market to continue this growth as the best painting franchise to own.

“As CertaPro Painters® strives to draw more people to the painting industry and show candidates how they can develop an incredible career starting a painting business, we have pinpointed several markets where we are positioned to thrive,” said Jeff Bien, the brand’s Vice President of Franchise Development. “Macon, Georgia is the perfect area for someone passionate about owning a painting business and we are excited to work with those candidates. Georgia is positioned for continued success thanks to a booming real estate market and a network of established franchises and more.”

Jake Kiser, the Athens-based CertaPro Painters® franchisee currently owns several territories throughout Georgia, including Jefferson, Greensboro, Watkinsville and more. Kiser has experienced explosive success since opening his painting franchise nearly 15 years ago.

“Most of Georgia’s territories are sold, except for Macon,” said Kiser. “Since the CertaPro Painters® brand already has a reputable presence throughout the state, an incoming franchisee looking to own or start a painting franchise would benefit greatly from not only the brand-recognition but the team of knowledgeable franchisees as well. Nowadays, many homeowners are too busy to spend time on in-home projects and are more than willing to pay for quality painting services. As the CertaPro Painters® brand has grown in the Georgia marketplace, we are seeing that customers tend to search us out as opposed to the other way around. We have solidified ourselves as the leading paint business in the area and have increased market penetration.”

With a proven franchising model, CertaPro Painters® franchisees have the resources and systems in place to grow their business. According to Bien of Certa ProPainters, Ltd., 60%  of business comes from residential projects  and 40% from commercial. This positions owners to have a balanced business of both residential and commercial throughout the year.

For example, Kiser has been able to steadily expand his business over the past 15 years thanks to CertaPro’s established business model. “Although I came from a painting background, my experience held me back in the early days because I was convinced that I knew how to run a painting business and didn’t think of CertaPro Painters® as a franchise. Once I dedicated my time to covering all of CertaPro’s established bases and providing top-tier customer service, I began experiencing major success. Luckily, there is a need for quality painters in most marketplaces, so I knew we had the potential for growth.”

Kiser was right—he now owns all territories from Athens down to Oconee County. When it comes to the town of Macon, Kiser is confident that CertaPro Painters® can be just as successful. “Macon is continuing to grow both from a residential and commercial perspective,” he said. “Since Georgia’s real estate is still cheaper than most of the northern United States, the area has been seeing a lot of businesses moving in, including major growth in the hospitality and manufacturing sectors.”

Macon, Georgia was recently placed on Forbes’ list of The Best Small Places For Business And Careers. According to Kiser, over the last few years the CertaPro Painters® brand name has grown stronger within the commercial division. “With this growth, the brand is seeing larger projects come in as businesses seek full-scale renovations and the area’s economy flourishes.”

CertaPro Painters® franchisees also receive a great deal of corporate training and support.  In 2019, the franchise unveiled a new, state-of-the-art training facility and corporate headquarters to guide franchisees through the process of starting a painting business.

“With a proven franchise business model, CertaPro Painters® franchisees have the resources and systems in place to make this positive experience consistent all across the country,” said Bien. “For franchisees in Macon and elsewhere, CertaPro Painters® is the best painting franchise to buy, offering a great deal of training and support to help them build a successful business and lucrative exit strategy.”

As CertaPro Painters® continues increasing its market penetration throughout the great state of Georgia, the right franchisee is perfectly positioned to add Macon to the list and to provide the community with the brand’s unparalleled painting services.

To learn more about franchise opportunities with CertaPro Painters®, visit https://certapro.com/franchise/.