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Locals in any community can recommend the best restaurants in town, but they also know the prime places to open one. That&#39;s why franchisors tapping into new markets focus on finding a local franchisee to open restaurants.&nbsp;

&quot;What we bring is the brand and the science around site selection, and that&#39;s how we target markets,&quot; said Jennifer Durham, chief development officer for <a href="http://checkersfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-checkers-rallys-partners-with-local-franchisees-and-experts-to-find-the-best-real-estate-11885" target="_blank" rel="nofollow" target="_blank">Checkers &amp; </a>Rally&#39;s. &quot;What [local franchisees] bring is color commentary.&quot;

Durham shared examples with Nation&#39;s Restaurant News about opening locations in different parts of Texas for the first time and how different flavors fit various communities.&nbsp;

&quot;Analytics will help direct you to a certain area,&quot; Durham said. &quot;It never replaces local knowledge that the franchisee would have of that market.&quot;

To read the full article, <a href="http://viewer.zmags.com/publication/f9bbbe6e?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-checkers-rallys-partners-with-local-franchisees-and-experts-to-find-the-best-real-estate-11885#/f9bbbe6e/8" target="_blank" rel="nofollow" target="_blank">click here</a>.

Nation's Restaurant News: Checkers & Rally's Partners with Local Franchisees and Experts to Find the Best Real Estate

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By working together with local experts, the brand is able to secure a site that will set its owners up for success.

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TruBlue Home Service Ally

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

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Onigilly Japanese Kitchen

Koji Kanematsu Turned a 2,000-Year-Old Japanese Staple Into One of the Most Scalable Restaurant Franchise Models

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Lindora

Celebrating the Nurse Behind the Mission: How Melinda Endricks Is Powering Lindora’s Growth and Impact Nationwide

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Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

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Melting Pot

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How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

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Nation's Restaurant News: Checkers & Rally's Partners with Local Franchisees and Experts to Find the Best Real Estate

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