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<div id="pastingspan1"><span style="">Burger King&#8217;s roll out this week of hot dogs has ignited a dog fight among some quick-service competitors and convenience store brands, <a href="http://nrn.com/blog/burger-king-ignites-dog-fight?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-checkers-rallys-plans-to-win-wiener-war-over-burger-king-3725" target="_blank" rel="nofollow" target="_blank">according to Nation's Restaurant News</a>. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">After &nbsp;Burger King's hot dog ads debuted in Chicago, Houston, New York, San Francisco and other cities on&nbsp;February 23, the 800-unit <a href="http://checkersfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-checkers-rallys-plans-to-win-wiener-war-over-burger-king-3725" target="_blank" rel="nofollow" target="_blank">Checkers &amp; Rally&#8217;s</a> chain countered with an ad in USA Today that was headlined: &#8220;Hey Burger King, It&#8217;s Time to Compare Wieners.&#8221;</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;When Burger King made their announcement, we laughed,&#8221; said <a href="http://checkers.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-checkers-rallys-plans-to-win-wiener-war-over-burger-king-3725" target="_blank" rel="nofollow" target="_blank">Checkers and Rally's</a> Executive Vice President &amp; Chief Marketing Officer Terri Snyder in a statement</span><span style="">. &#8220;We&#8217;re engaged in a fun, aggressive and provocative Wiener War with Burger King. And it&#8217;s a war we plan to win.&#8221;</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Snyder noted that the Checkers &amp; Rally&#8217;s all-beef hot dogs were half the price of Burger King&#8217;s, at the recommended 79 cents. Burger King was charging $1.99 for a regular dog and $2.29 for a chilidog.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Checkers &amp; Rally&#8217;s also noted that it hot dogs had been on the brand&#8217;s menu for more than 30 years. It was even touting the hashtag #wienersmackdown.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;We&#8217;re ready for the fight,&#8221; said Checkers &amp; Rally&#8217;s President and CEO Rick Silva.</span></div><div>&nbsp;</div><div>For more franchising information about <a href="http://checkers.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-checkers-rallys-plans-to-win-wiener-war-over-burger-king-3725" target="_blank" rel="nofollow" target="_blank">Checker's and Rally's, click here</a>.&nbsp;</div><div style="  font-style: normal; normal;  normal;"></div>

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The brand is promoting its hot dogs, which have been on the menu for more than 30 years.

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