Chick-fil-A Plans to Enter the Meal Kit Market

Chick-fil-A will become the first quick-service restaurant in the United States to offer meal prep kits when it commences its test period in 150 franchises in the greater Atlanta area next month. An article in the Atlanta Journal-Constitution highlighted the brand’s efforts to compete with companies like Blue Apron, HelloFresh, and Home Chef, which offer meal prep kits on an order ahead or subscription basis.

Customers will be able to buy the meal kits at the counter, in the drive-thru or in the Chick-fil-A One app. They will be able to choose from 5 recipes: chicken parmesan, chicken enchiladas, Dijon chicken, pan roasted chicken and chicken flatbread, which use 90 percent of the same ingredients the chain uses for its in-store menu options. Chick-fil-A plans to utilize customer feedback to determine whether to roll out the products in all of its locations.

Chick-fil-A innovation program lead Michael Patrick said this is the brand’s biggest-ever test in its home market, calling the meal prep kits “one of the most innovative product launches in our company’s history.

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