Franchise News
Chick-fil-A Plans to Enter the Meal Kit Market
The brand will begin offering 5 meal kit options at 150 Atlanta-area stores next month
Chick-fil-A will become the first quick-service restaurant in the United States to offer meal prep kits when it commences its test period in 150 franchises in the greater Atlanta area next month. An article in the Atlanta Journal-Constitution highlighted the brand’s efforts to compete with companies like Blue Apron, HelloFresh, and Home Chef, which offer meal prep kits on an order ahead or subscription basis.
Customers will be able to buy the meal kits at the counter, in the drive-thru or in the Chick-fil-A One app. They will be able to choose from 5 recipes: chicken parmesan, chicken enchiladas, Dijon chicken, pan roasted chicken and chicken flatbread, which use 90 percent of the same ingredients the chain uses for its in-store menu options. Chick-fil-A plans to utilize customer feedback to determine whether to roll out the products in all of its locations.
Chick-fil-A innovation program lead Michael Patrick said this is the brand’s biggest-ever test in its home market, calling the meal prep kits “one of the most innovative product launches in our company’s history.
Read the full story here.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Madeline Lena
FollowMaddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
