Franchise News
It’s been estimated that it would cost millions for retailers to implement Amazon’s new checkout technology. Other’s are paving a path with more affordable options.
Amazon’s new grocery concept, Amazon Go, implements autonomous car technology to track customer’s purchases and avoid checking out altogether. While game changing, it’s been estimated that implementing the new technology throughout existing retailers could cost millions of dollars per store. Retailers and technology companies are, instead, looking for more affordable methods to cut out the checkout line.
"Amazon's not trying to remove a person from a store. They're trying to remove the pain of checking out, and there's a big difference there," said Brendan Witcher, a principal analyst at Forrester Research. According to Witcher, it’s not about how quickly these technologies can be created, but taking the time to make sure the right technologies are created. “The most important thing... is that it takes us in the right direction for where retail needs to go.”
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
