Franchise News
CNN: Super Bowl Gives Small Businesses a Chance to Score
The NFL’s Business Connect program gives businesses the opportunity to score contracts to get in on the Super Bowl action.
For this year’s Super Bowl in Houston, Texas, over 300 local businesses have been selected through the NFL’s Business Connect Program. The programs gives businesses the opportunity to get in on the Super Bowl action by selling their product/service at the big game.
To even be considered for the program, businesses had to meet a number of requirements, such as the business must be at least three years old, it must be 51% owned by a minority, woman, an LGBT individual or a disabled veteran. CNN spoke with a few of the businesses selected for the program to tell learn their business stories and talk about how the program has affected their business.
"Were it not for Business Connect, we'd be just another Houston bakery," said Sara Brook, who owns Dessert Gallery Bakery & Cafe. For another business owner, the program essentially saved their business after losing their home and the paperwork for their catering business when they were destroyed in a fire.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
