Franchise News
CNN: This Pizza is Red Hot! Domino’s and Papa John’s on Fire
Shares for Domino’s and Papa John’s pizza brands are soaring - with no sign of slowing down.
Domino’s and Papa John’s pizza brands have both done exceptionally well in the past year. For Domino’s, the brands growth is largely due to its efforts to reach younger consumers via new ordering methods, like via Facebook and by using emojis. Papa John’s, on the other hand, put a new focus on the ingredients it uses, and has been creating light, comedic advertisements.
On Tuesday, Domino’s stocks hit at all-time high, with the stock up 14 percent this year and more than 60 percent over the past 12 months. Papa John’s stock is down a bit in the new year, but shared have increased almost 80 percent in the past year.
What is partially so interesting about these brands’ increase in sales is that other businesses, like Chipotle and McDonald’s, in the fast casual sector aren’t doing so hot. According to CNN, Wall Street expects the pizza brands to continue seeing solid earnings growth, with forecasts predicting annual earning increases of around 20 percent a year over the next few years.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
