1851

Over the last few months, we have talked a lot about the predictability in the funnel.Based on the researched candidate journey (which we studied extensively in 2022), it will take&nbsp;~six months for a candidate seedling to bloom into a candidate flower (lead). For those profiled in December 2022, the fastest was “a few months” while the slowest was three years. Still, averaging out at ~six months.Thus, your&nbsp;<a href="https://1851franchise.com/best-workout-franchise-brands-for-keeping-your-new-years-resolution-2720735">New Year’s Resolution</a> should really be your July Resolution :)I see January to March of 2023 as an opportunity to reestablish the foundation:<ul><li>Make some updates to your franchise website.</li><li>Do a content refresh.</li><li>Profile your franchisees.</li><li>Softly spend on FranDev efforts.</li></ul>Why?With the turbulence in the economy, I believe the strongest spending months should be in Q2 and Q3. I was curious about spending behaviors in 2022.The top six months based on spending were (in order of highest to lowest):<ol><li>December</li><li>January</li><li>September</li><li>June</li><li>March</li><li>October</li></ol>Reordered (chronologically):<ol><li>January</li><li>March</li><li>July</li><li>September</li><li>October</li><li>December</li></ol>The lowest spend months were August and February.Now, if this were to align with the six month run, this would mean the lowest lead activity months were February and August (interestingly six months apart). This would also mean the best months would be June and July. How does that align with your data?For those profiled in December, I also looked at their&nbsp;<a href="https://1851franchise.com/how-do-you-do-due-diligence-on-a-franchise-2716448">due diligence process</a> — as I believe the opportunity to reestablish your foundational elements should happen in January and February this year.Here are the aggregated responses:<ul><li>Spoke with Franchisees</li><li>Online Research</li><li>Visited Locations</li></ul>That’s it.So, how can you elevate foundational elements for each of those categories?Spoke with Franchisees:Do you have franchisee stories on your Website? Are you sending out Meet the Zee to your leads through email? Do you have a Q1 Webinar set-up (video asset and understanding of activity of your&nbsp;<a href="https://1851franchise.com/franx-stop-judging-cold-leads-as-dead-2717803">dead lead</a> database)?Online Research:Content, PR, End of Year Press Release.Visited Locations:What’s your owner story within your units? Perhaps not just “Franchise Information”, rather, meet the zee.

Coffee and Analytics: The Turn of the Year. Another Chance. Welcome to 2023. 

1851 Franchise

Mainland spent the past year extensively researching the average franchisee candidate journey. Now, it's time to crush 2023.

coffee-and-analytics-the-turn-of-the-year-another-chance-welcome-to-2023

Mosquito Squad Plus

image of mosquito squad franchise investment opportunity

Top 5 Reasons To Invest in a Mosquito Squad Plus Franchise Right Now

top-5-reasons-invest-mosquito-squad-franchise

Sola Salons

image of sola salons franchisees marc barber and wesley staples 

Real Estate Professionals and Sola Salons Owners To Share Growth Journey in Upcoming Webinar

real-estate-to-sola-salons-franchise-webinar

DoodyCalls

Why DoodyCalls Is Cleaning Up in the Pet Waste Industry

why-doodycalls-is-cleaning-up-in-the-pet-waste-industry

What Makes DoodyCalls Every Dog Owner's Best Friend 

doodycalls-pet-waste-removal-benefits

HomeTeam Inspection Service

Photo of two HomeTeam team members speaking with person in white top and black skirt

Investing in Your Future: What Does It Take To Own a HomeTeam Inspection Service Franchise?

hometeam-franchise-investment

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

McDonald’s Rolls Out Major Value Push To Win Back Customers Amid Inflation

mcdonalds-rolls-out-major-value-push-to-win-back-customers-amid-inflation

Photo of Paris Baguette pastries and beverages 

Paris Baguette Celebrates 250th Café Opening in Frederick, Maryland, Accelerating Expansion and Reviving the Neighborhood Bakery Café

paris-baguette-250th-north-america-cafe

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth - 1851 Franchise

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth

restaurant-franchise-incentives-cash-royalty-holidays-fee-reductions

U.S. Budget Deficit Rises as Tariff Revenues Increase — Potential Considerations for Franchising

us-budget-deficit-rises-as-tariff-revenues-increase-potential-considerations-for-franchising

Dickey's Franchisee Backlash - Lawsuits - Disputes - 1851 Franchise

Texas-Based Dickey’s Barbecue Pit Grapples with Franchisee Backlash

dickeys-barbecue-pit-franchisee-lawsuits

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

"Top 15 Health & Wellness Franchises" note against blue and purple background

Top 15 Health and Wellness Franchises Opportunities for 2025

top-health-and-wellness-franchises

Image of four people in a room. One, wearing an orange shirt, appears to be presenting to the others

Happinest Brands’ Comprehensive, Transparent Approach to Franchise Growth

happinest-brands-transparent-franchise-growth

Top 20 Medspa Franchise Opportunities: The Top Aesthetic and Wellness Brands to Invest In

top-20-medspa-franchise-opportunities-the-top-aesthetic-and-wellness-brands-to-invest-in

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

Coffee and Analytics: The Turn of the Year. Another Chance. Welcome to 2023.

MORE STORIES LIKE THIS