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Best Workout Franchise Brands for Keeping Your New Year’s Resolution

There’s no better time to own a gym than at the start of the year.

By Katie Porter1851 Franchise Contributor
Updated 11:11AM 01/03/23

With the start of a new year comes the January gym rush. The chance for a fresh start and to achieve new year’s resolutions always leads to a big uptick in fitness center traffic: Bloomberg reports that health and exercise-related goals make up a third of most people’s resolutions.

The result is a massive influx of people getting gym memberships. Visits to gyms increased about 12% in January, Trafft reports. That’s what makes investing in a fitness franchise a great resolution for entrepreneurs to have. Investors get to take advantage of a critical time for the industry and profit from the natural trends that happen every single year. 

These gym concepts are franchise systems that want to grow with determined entrepreneurs who are looking to change their life for the better in 2023

Fitness Premier 24/7 Clubs 

Fitness Premier 24/7 Clubs is a group-workout gym concept that has been rapidly growing under the Fit For You Franchising umbrella. The Midwest-based business prioritizes creating an inclusive space for members in rural markets and the suburbs, where more options are needed and greatly appreciated by patrons.

Workout Anytime

  • Unit count: 180+
  • Initial investment: $562,850–$1,008,550
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This brand has been a trusted place for fitness for over 20 years. Workout Anytime offers a supreme low-cost workout experience for members and an exciting business model for franchisees. With gyms open 24 hours a day, 7 days a week and many different offerings for classes or training, the brand maximizes profitability. 


P.volve is a female-friendly innovative fitness concept that bases its classes on functional movement, strengthening, lifting, toning and promoting balance and flexibility. The brand offers a unique hybrid model with an on-demand workout platform and live classes at franchise studios. With member sign-ups, a retail element and a patented line of equipment, P.volve sets up owners for a profitable revenue source.

Orangetheory Fitness

  • Unit Count: 1,500+
  • Initial investment: $563,529–$999,121

This is a brand with a huge following and built-in brand awareness in markets all over the world. Franchise owners have the support of a major corporate team and dedicated teams of hard-working fitness instructors who all share a common goal. The company is one of the fastest growing in its industry.

Gold’s Gym 

  • Unit count: 700+
  • Initial investment: $2,218,250–$5,000,500

This mega gym chain is one of the top competitors in the fitness space, with more than 3 million members that work out at its various locations. The established brand has been in business for more than 50 years, and while the initial fees are on the high end, there are many perks to being a Gold’s Gym owner, and hard work brings an attractive return on investment. 

Snap Fitness

  • Unit count: 1,050+
  • Initial investment:  $354,738–$1,211,917

This 24/7 fitness concept offers its franchise owners unparalleled support in all aspects of sales, marketing and operational assistance. Franchisees with Snap Fitness have access to proprietary business tools, training seminars and many other types of infrastructure to make running the gym a streamlined experience.

Planet Fitness

  • Unit count: 2,100+
  • Initial investment: $937,000–$4,600,000

Planet Fitness is one of the most popular gym brands: it’s grown over 35% in recent years, routinely ranks high on the Entrepreneur Franchise 500 list and has an impressive 16.2 million members. The concept boasts a number of differentiators in the space, well known for its locations having a lively atmosphere and quality customer service. Franchise owners speak highly of the camaraderie within this system.