Coffee Break: Wendy’s #BBQ4merica campaign gets hammy for BBQ Pulled Pork
Wendy’s has been on a roll — probably a pretzel roll? — in the past year with its social-video strategy, taking direct aim at Millennials with videos that combine their new products, tweets and Facebook comments from fans, and celebrities chock-full of irony and nostalgia for the ’90s. The campaigns.....
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