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Thousands of people die every day due to obesity-related illnesses and inactivity.&nbsp; Health care costs continue to soar.&nbsp; And, despite increased awareness, the world&rsquo;s obesity epidemic is only getting worse.&nbsp;

But there is reason for hope.&nbsp; Increasingly, public health officials are recognizing the important role that regular exercise can play in preventing and reversing unhealthy lifestyles.&nbsp; There&rsquo;s no &ldquo;magic bullet,&rdquo; but fitness centers have the opportunity to help millions of individuals improve the quality of their lives.&nbsp; That&rsquo;s part of the reason why the fitness segment of the franchising industry is experiencing rapid growth &ndash; and the trend is especially true for the <a href="https://www.anytimefitnessfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=combining-convenience-and-coaching-fuels-anytime-fitness-rapid-growth-2705531" target="_blank" rel="nofollow">segment&rsquo;s leader, Anytime Fitness</a>.

Since revolutionizing the fitness industry with the opening of its first gym in 2002, <a href="https://anytimefitness.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=combining-convenience-and-coaching-fuels-anytime-fitness-rapid-growth-2705531" target="_blank" rel="nofollow">Anytime Fitness has consistently outshined the competition.</a> &nbsp;&nbsp;Now, less than 16 years later, the brand has 3,894 gyms open worldwide, with a presence in 28 countries on five continents. &nbsp;And that number will surpass the 4,000 mark in just a few months due to the brand&rsquo;s consistent ability to grow. Last year, Anytime Fitness opened 200 gyms in the U.S. alone and sold an additional 250 territories. &nbsp;Anytime Fitness is also the only U.S.-based brand in its segment to be granted a license to franchise in China. Backed by all of that momentum, it&rsquo;s no surprise that Anytime Fitness was named the &ldquo;Fastest Growing Gym in the World&rdquo; for the 10th straight year by Club Business International Magazine.

&ldquo;As cheesy as it may sound, the phrase that defines 2017 for Anytime Fitness has to be &lsquo;continued excellence.&rsquo; From my lens, we were able to set our franchisees up for success all year, from beginning to end,&rdquo; said Tom Gilles, Anytime Fitness&rsquo; National Sales Director. &ldquo;Last year was also incredibly strong for us from a development perspective. From a sheer numbers standpoint, we sold another 250 territories in the U.S. alone, and opened 200 gyms. Considering that this is year 16 for us, we&rsquo;re very proud and humbled by that sustained growth. And that success is a testament to&mdash;and speaks volumes about&mdash;our franchisees, our founders and the viability of the Anytime Fitness franchise model.&rdquo;

What makes Anytime Fitness&rsquo; model stand out from the rest is its forward-thinking approach to doing business, which stems from co-founders Chuck Runyon and Dave Mortensen. Gilles explains that four or five years ago, they saw that the industry was heavily dependent on the convenience factor, meaning that people often sign up for a membership at the gym that&rsquo;s easiest for them to access. But what determines whether or not they stick around as members is whether they achieve their fitness goals. So, in order to ensure that Anytime Fitness members are achieving those results, Runyon and Mortensen rolled out a new coaching program that&rsquo;s also designed to benefit franchisees.

&ldquo;What really keeps people in gyms is results. If good things aren&rsquo;t happening, people start to question why they&rsquo;re paying money for a membership. That&rsquo;s when it dawned on us that sometimes our users need a pat on the back or an extra kick of motivation. The term we use for that is coaching,&rdquo; Gilles said. &ldquo;Anytime Fitness is in a really unique position in the industry in that our gyms aren&rsquo;t overcrowded with thousands of members. Most of our gyms average about 850 members, which gives our franchisees&mdash;and their staff&mdash;the ability to get to know the people who are coming in to workout. Now, our gyms are tangibly coaching their members, and when that&rsquo;s combined with our convenience model, our sustained growth will continue with no end in sight.&rdquo;

Anytime Fitness&rsquo; &ldquo;convenience + coaching&rdquo; model is going to be a big focal point for the brand&mdash;and its franchisees&mdash;as it heads into 2018. As more existing franchisees introduce the model to their gyms, and new local owners are brought on board, the brand anticipates accelerated growth in the years ahead. And between the brand&rsquo;s proven business model, commitment to innovation and affordable initial investment that ranges from $114,950 to $677,800, Anytime Fitness is confident that it will achieve its new goal of selling another 250-plus domestic territories before the year comes to a close.

Gilles said, &ldquo;We were excited about 2017, but we&rsquo;re even more excited about what&rsquo;s to come in 2018. Anything that we accomplish, and any growth that we have, is all because our individual units are performing well.&nbsp; And with the help of our new coaching focus and model, we&rsquo;re confident that business will continue to boom for our local club owners. That coaching piece is going to allow us to continue to flourish&mdash;it&rsquo;s a direct lever to our growth. Being able to tap into its full potential is exciting, and we&rsquo;re eager to see the program continue to take off in our gyms across the globe.&rdquo;

Combining Convenience and Coaching Fuels Anytime Fitness’ Rapid Growth 

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After opening 200 gyms domestically in 2017, Anytime Fitness is poised to cross the 4,000 unit mark in the months ahead.

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