Companies Changing Technology in Franchising: Givex

Point-of-sale (POS) systems, which are time saving apps and other digital platforms, are providing retail, restaurant and other franchise brands with the means to advance several aspects of the industry’s model.

Givex, a global, cloud-based operations management solution designed to streamline business efficiencies and generate valuable and actionable customer data, focuses on providing diners with the ultimate table-side experience while providing restaurant owners with the ease of communicating with guests via tablet. The brand offers a fully integrated suite of customizable products, including gift cards, loyalty, Vexilor™ point-of-sale (POS) system, Tiqer™ Tableside Ordering and Rx Analytics. With the rise of tableside ordering across all sectors of the restaurant industry, Givex allows restaurant franchise owners to reach customers in a faster, more efficient way.

“Our Vexilor and Tableside ordering platforms have both proven to be quite popular with franchise concepts because of their scalability and compatibility with businesses of different sizes. The products’ also have the ability to operate as an enterprise-wide solution,” said Givex President Brittain Brown.

Tableside ordering allows the serving staff at an eatery more time to focus on the guest experience and making sure food is delivered as ordered. That technology can also improve the speed and accuracy of food preparation and the delivery process for the kitchen staff.

Point-of-sale systems also provide features to make the payment process smoother for guests and more effective for business owners. The Givex Vexilor system, for example, runs on proprietary hardware and software, and is designed to serve restaurant environments in particular. Unlike other POS systems, Vexilor can be further customized for special requirements based on the needs of a business owner in a given industry. It gives in-depth inventory control as well by allowing restaurateurs the ability to track multi-store inventory in real-time.

As with its several other products, Givex continues to work directly with its clients and new organizations on product development and innovation to adapt to the ever-changing restaurant and retail industries.

“The technical requirements for a restaurant and other establishments to run smoothly and profitably now depend just as much on the overall quality of the experience as the quality of food,” said Brown. “Givex will continue to develop technology that helps to improve the experience for the customer and the merchant. We expect that the technology portion of this experience for both will continue to play an important role, though it will always become more simple and easy to use as it is adapted. This means that restaurants will be able to focus on the end product, which is the most important aspect of their businesses.”

What does this mean for franchisors? Technology products offered by companies like Givex provide a digital platform that can be accessed by vendors across markets on the same, singular device or outlet. Franchisors can also tweak technology to suit a specific industry, or, furthermore, a region or unit of its company.