1851

When John Kostro and Dan Lightner looked into buying a swimming pool dealership in 2006, they discovered a growing demand for unique and creative concrete options in their local Atlanta area. In the midst of their due diligence, it became clear that homeowners were tired of the boring, gray concrete around most pools. The duo decided to switch gears, bringing artful concrete resurfacing to customers’ pool decks, walkways, driveways, patios and more with their company, All American Decorative Concrete.In 2015,<a href="https://www.homefranchiseconcepts.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=concrete-craft-creates-one-of-a-kind-opportunity-for-entrepreneurs-to-dominate-the-96-billion-decorative-concrete-industry-2712588" target="_blank" rel="nofollow"> Home Franchise Concepts</a> (HFC) saw the enormous potential in the customized concrete marketplace and bought All American Decorative Concrete, which had five existing franchise locations in the United States, and rebranded to Concrete Craft. For more than 25 years, HFC has been helping people realize their dream of owning a home-based business in the home services industry, resulting in a network of over 1,400 owners in more than 10,000 cities in North America and Mexico. In 2019,<a href="https://www.jmfamily.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=concrete-craft-creates-one-of-a-kind-opportunity-for-entrepreneurs-to-dominate-the-96-billion-decorative-concrete-industry-2712588" target="_blank" rel="nofollow"> JM Family Enterprises, Inc.</a> acquired HFC, making<a href="https://www.concretecraft.com/concrete-craft-franchise-opportunity/?utm_source=1851franchise&amp%3Butm_medium=referral&amp%3Butm_campaign=ccfd-1851&utm_source=1851franchise.com&utm_medium=article&utm_campaign=concrete-craft-creates-one-of-a-kind-opportunity-for-entrepreneurs-to-dominate-the-96-billion-decorative-concrete-industry-2712588" target="_blank" rel="nofollow"> Concrete Craft the only decorative concrete franchise system</a> backed by a large international company.With a total of 50-plus franchise territories open in the U.S. and Canada, Concrete Craft is the only national decorative concrete brand currently franchising, meaning owners are instantly positioned as the dominant player within the<a href="https://www.marketwatch.com/press-release/decorative-concrete-market-global-industry-analysis-size-share-growth-trends-and-forecast-2019-2026-2019-09-02?utm_source=1851franchise.com&utm_medium=article&utm_campaign=concrete-craft-creates-one-of-a-kind-opportunity-for-entrepreneurs-to-dominate-the-96-billion-decorative-concrete-industry-2712588" target="_blank" rel="nofollow"> $9.6 billion industry</a>. “Television home-remodeling shows, designers and builders have brought stamped, resurfaced and stained concrete to a whole new consumer awareness level, and it’s in demand among homeowners who want something custom and one-of-a-kind,” said Heather Nykolaychuk, Chief Marketing Officer of Home Franchise Concepts.Concrete Craft is also set to be featured on episodes of<a href="https://www.hgtv.com/shows/extreme-makeover-home-edition?utm_source=1851franchise.com&utm_medium=article&utm_campaign=concrete-craft-creates-one-of-a-kind-opportunity-for-entrepreneurs-to-dominate-the-96-billion-decorative-concrete-industry-2712588" target="_blank" rel="nofollow"> HGTV’s Extreme Makeover: Home Edition</a> in 2020, among HFC’s other brands. “The episodes will air in March and will bring the brand a ton of new attention and name-recognition across the country,” said Nykolaychuk. “We are thrilled about the boost in business that it will bring for our franchisees.”Concrete Craft is leading the emerging niche market within the lucrative home improvement sector. “Now, we are looking for qualified prospects who are eager to bring the industry’s premier name in the decorative concrete space to more communities,” added Aaron Cady, Director of Franchise Licensing.While most decorative concrete companies specialize in only one process—either<a href="https://www.concretecraft.com/stamped-concrete/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=concrete-craft-creates-one-of-a-kind-opportunity-for-entrepreneurs-to-dominate-the-96-billion-decorative-concrete-industry-2712588" target="_blank" rel="nofollow"> stamped</a>,<a href="https://www.concretecraft.com/stained-concrete/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=concrete-craft-creates-one-of-a-kind-opportunity-for-entrepreneurs-to-dominate-the-96-billion-decorative-concrete-industry-2712588" target="_blank" rel="nofollow"> stained</a> or<a href="https://www.concretecraft.com/resurfaced-concrete/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=concrete-craft-creates-one-of-a-kind-opportunity-for-entrepreneurs-to-dominate-the-96-billion-decorative-concrete-industry-2712588" target="_blank" rel="nofollow"> resurfaced</a>—Concrete Craft has mastered all three to provide a unique competitive advantage and access to multiple revenue streams. In addition to residential business, owners can take advantage of<a href="https://www.concretecraft.com/commercial-flooring/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=concrete-craft-creates-one-of-a-kind-opportunity-for-entrepreneurs-to-dominate-the-96-billion-decorative-concrete-industry-2712588" target="_blank" rel="nofollow"> concrete commercial flooring offerings</a>, including stamping and staining concrete in high-profile reception areas, offices, salons, restaurants and retail buildings. Luckily, because of an industry-leading training program, franchisees don’t need previous concrete experience to bring this wide range of services to customers.“Although the ideal Concrete Craft franchisee can come from any background, we don’t want absentee owners,” said Cady. “We want someone with business experience who is eager to work hard, build a team and follow the proven model. Our franchise opportunity features low entry and overhead costs, world-class training, flexible hours and the ability to work from anywhere.”Backed by the expertise of the JM Family Enterprises, Inc. team,<a href="http://concretecraft.homefranchiseconcepts.com/the-advantage/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=concrete-craft-creates-one-of-a-kind-opportunity-for-entrepreneurs-to-dominate-the-96-billion-decorative-concrete-industry-2712588#training" target="_blank" rel="nofollow"> the Concrete Craft training and support infrastructure</a> is the best in the business. “Our franchisees attend two weeks of training at our 8,000-square-foot state-of-the-art support center in Irvine, California,” said Cady. “Even if they aren’t planning on getting their hands dirty, we make sure that all owners learn the proprietary application techniques in all three profit centers. New owners spend two weeks working on real jobs, side by side with the finest installers and trainers in the industry, learning how to manage a team and clients.”The Concrete Craft franchise support team assists new owners with marketing, licenses, advertising, payroll, office management and field-level best practices. The franchise support team engages in ongoing personal coaching and regularly conducts webinar best-practices training to keep owners up to date on trends in the industry. The brand has also developed a customized management software system, Touchpoint. Concrete Craft boasts an effective marketing plan that helps franchisees achieve their goals.“Our commitment to advertising and marketing support provides franchisees with all of the tools they need to bring in customers, including access to preferred vendors, social media partners, printable ads and more,” said Nykolaychuk. “Thanks to the marketing success on both the national and local levels, our franchise partners are super excited about the volume of leads and the boost in overall sales.”With a growing presence, it’s clear that Concrete Craft is striking a chord with customers across North America. Plus, there are still plenty of available territories. “We have designed our exclusive territories for market penetration, but not saturation,” said Cady. “We place franchises into an area based on total households—one for every 100,000—and ensure that no other franchise owners can do business there. There are hundreds of territories available in solid markets throughout the U.S. that would be perfect for Concrete Craft.”“Our franchisees are craftsmen,” said Nykolaychuk. “We provide homeowners with a renovation service they can’t get anywhere else—one that transforms the way they feel, both inside and out. Concrete Craft is an incredibly unique opportunity that positions franchisees for success and brings artistry to local communities throughout the U.S.”The startup costs for a Concrete Craft location range from $135,290 to $227,070. Qualified veterans are eligible for a 10% discount on the initial territory fee. To learn more about franchising with Concrete Craft, visit:<a href="https://www.concretecraft.com/concrete-craft-franchise-opportunity/?utm_source=1851franchise&amp%3Butm_medium=referral&amp%3Butm_campaign=ccfd-1851&utm_source=1851franchise.com&utm_medium=article&utm_campaign=concrete-craft-creates-one-of-a-kind-opportunity-for-entrepreneurs-to-dominate-the-96-billion-decorative-concrete-industry-2712588" target="_blank" rel="nofollow"> https://www.concretecraft.com/concrete-craft-franchise-opportunity/</a>.

Concrete Craft Creates One of a Kind Opportunity for Entrepreneurs to Dominate the $9.6 Billion Decorative Concrete Industry

1851 Franchise

The nation’s premier decorative concrete brand provides franchisees with access to multiple revenue streams, industry-leading support and national marketing strategies.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

concrete-craft-creates-one-of-a-kind-opportunity-for-entrepreneurs-to-dominate-the-96-billion-decorative-concrete-industry

Children's Lighthouse

Children's Lighthouse - How Children's Lighthouse Stands Out - Early Education Franchise - 1851

How Children's Lighthouse Is Pioneering Top Notch Curriculum in the Early Education Segment

how-childrens-lighthouse-is-pioneering-top-notch-curriculum-in-the-early-education-segment

How This Children’s Lighthouse Leadership Team Member Applies Her Background in Franchising To Help Franchisees Succeed

how-this-childrens-lighthouse-leadership-team-member-applies-her-background-in-franchising-to-help-franchisees-succeed

Biscuit Belly Franchising

How Biscuit Belly's "Damn Good" Biscuits Are Proving Breakfast Is Big Business 

how-biscuit-bellys-damn-good-biscuits-are-proving-breakfast-is-big-business

Paris Baguette

Paris Baguette's Culinary Creativity Drives Guest Affinity and Franchisee Success

paris-baguettes-culinary-creativity-drives-guest-affinity-and-franchisee-success

Seniors Helping Seniors®

Seniors Helping Seniors® In-Home Care Services Expands in Napa Valley, California

seniors-helping-seniors-in-home-care-services-expands-in-napa-valley-california

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

Login

facebook

instagram

twitter

linkedin

youtube

Fast Company: KFC Introduces Spin Off Restaurant, Saucy

fast-company-kfc-introduces-spin-off-restaurant-saucy

Subway Seals the Deal: PepsiCo Beverages Coming to U.S. Locations in 2025

subway-seals-the-deal-pepsico-beverages-coming-to-us-locations-in-2025

Malaysian Franchise Association (MFA) - AFC and FIM 2025 - 1851 Franchise News

Malaysia Focuses on Franchise Growth Through AFC and FIM 2025

malaysia-focuses-on-franchise-growth-through-afc-and-fim-2025

Hilton and Grubhub Expand Mobile Delivery Services to Over 2,600 Hotels

hilton-and-grubhub-expand-mobile-delivery-services-to-over-2600-hotels

Taco Bell Joins the Beverage Boom With New Live Más Café Concept

taco-bell-joins-the-beverage-boom-with-new-live-mas-cafe-concept

Tiam Behdarvandan’s Let’s Get Moving Offers a Franchise Opportunity Rooted in Growth and Support

tiam-behdarvandans-lets-get-moving-offers-a-franchise-opportunity-rooted-in-growth-and-support

How Bella Ballerina Is Redefining Dance Studio Franchising With a Community-Focused and Scalable Business Model

how-bella-ballerina-is-redefining-dance-studio-franchising-with-a-community-focused-and-scalable-business-model

Dennis Cieri Shares How Fitness Factory Health Clubs Blends Strategic Growth with Franchisee-Centric Support

dennis-cieri-shares-how-fitness-factory-health-clubs-blends-strategic-growth-with-franchisee-centric-support

The Ace Up Their Sleeve: How Ace Handyman Services Matters Found the Perfect Partner in Ace Hardware

the-ace-up-their-sleeve-how-ace-handyman-services-matters-found-the-perfect-partner-in-ace-hardware

How To Set up Digital Marketing for Your Franchise Brand

how-to-set-up-digital-marketing-for-your-franchise-brand

Air Force Veteran and Family Find Perfect Fit with TruBlue Franchise in Fort Collins, Colorado

air-force-veteran-and-family-find-perfect-fit-with-trublue-franchise-in-fort-collins-colorado

What Are the Best Burger Franchises To Invest In?

What Are the Best Burger Franchises For Entrepreneurs Invest In?

what-are-the-best-burger-franchises-to-invest-in

Concrete Craft Creates One of a Kind Opportunity for Entrepreneurs to Dominate the $9.6 Billion Decorative Concrete Industry

MORE STORIES LIKE THIS