Consumers Are Likely To Pay More for Experiences: Enter Experiential Dining Franchises
Studies have shown that the quality of the food is secondary to the experience, theme, location or interactive activity on offer for most restaurant-goers.
MORE STORIES LIKE THIS
Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.
Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising
Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground
Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores