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From 2008-2009 many people in the U.S. felt the impact of the recession, but few industries were hit as hard as the automotive industry. <a href="https://franchising.hungryhowies.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=crains-detroit-business-even-pizza-business-slowed-down-during-recession-2706290" target="_blank" rel="nofollow" target="_blank">Hungry Howie&#39;s Pizza &amp; Subs Inc.</a>&nbsp;was one of the many small businesses that suffered&nbsp;because of their dependence&nbsp;on the success of these automotive suppliers.&nbsp;&quot;I think America was paralyzed because of all the categories in the industry that were affected, and we didn&#39;t experience that increase in sales,&quot; Steve Jackson, president and CEO of Hungry Howie&#39;s, said. &quot;Business was challenged.&quot;

A recent <a href="http://www.crainsdetroit.com/article/20180415/news/658186/even-pizza-business-slowed-down-during-recession?utm_source=1851franchise.com&utm_medium=article&utm_campaign=crains-detroit-business-even-pizza-business-slowed-down-during-recession-2706290" target="_blank" rel="nofollow" target="_blank">Crain&#39;s Detroit Business article</a>&nbsp;detailed how Hungry Howie&#39;s was able to come out on top after experiencing flat sales throughout the entire recession. The brand was able to find success&nbsp;due to Jackson&#39;s decision to enhance the in-store experience, invest&nbsp;in technology and focus&nbsp;on driving customers in-store&nbsp;by hiring&nbsp;a new advertising agency.&nbsp;

After refocusing and deciding&nbsp;to invest internally, even in such trying times, Hungry Howie&#39;s&nbsp;slowly started to reap the benefits.&nbsp;Hungry Howie&#39;s&nbsp;is now signing more franchisees than ever before and has increased sales by 60 percent since 2010.&nbsp;

<a href="http://www.crainsdetroit.com/article/20180415/news/658186/even-pizza-business-slowed-down-during-recession?utm_source=1851franchise.com&utm_medium=article&utm_campaign=crains-detroit-business-even-pizza-business-slowed-down-during-recession-2706290" target="_blank" rel="nofollow" target="_blank">Click here</a> for the full story.&nbsp;

Photo courtesy of <a href="https://www.facebook.com/hungryhowies/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=crains-detroit-business-even-pizza-business-slowed-down-during-recession-2706290" target="_blank" rel="nofollow" target="_blank">Hungry&nbsp;Howie&#39;s&nbsp;Facebook page</a>.&nbsp;

Crain's Detroit Business: Even pizza business slowed down during recession

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The pizza franchise focused on investing in the brand in order to set it up for future success. 

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Crain's Detroit Business: Even pizza business slowed down during recession

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