Dairy Queen - Executive Q&A

Q&A With Dairy Queen's Director of Franchise Sales, Mike Mettler

What about Dairy Queen makes it unique within its industry?

Our loyal fans and their smiles and stories.

What have been some of the brand's most important milestones over the past five years? 

Although many DQ fans know us for our treats, the new store development has changed to almost 100 percent DQ Grill & Chill development over the last five years. This new store development has focused on the major U.S. market areas and has been at one of the highest opening rates for stand-alone drive-thru restaurants in the industry.

What plans does the brand have in the coming years? 

We want to continue focusing on our fans, and that means more new DQ Grill & Chills near them, remodeled stores and continued menu innovations like DQ Bakes, DQ Royal Blizzard and Orange Julius.

What does an ideal franchisee look like? 

The ideal franchisee has passion for our business and customers. Along with this passion, they have adequate financial resources to open and operate the restaurants and a high expectation for standards and service times. Examples are multi-unit operators of other brands and local business owners who are connected with their community.

Why is Dairy Queen a good investment? 

Dairy Queen is a 76-year-old brand with a proven track record. We’ll continue to be a good investment for the next 76 years.