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Fresh out of business school, Matt Frauenshuh took on quite a daunting task- turning around seven of his family&#39;s <a href="http://www.dairyqueen.com/us-en/Company/Franchise-With-Us/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-how-matt-frauenshuh-became-dairy-queens-largest-franchisee-6502" target="_blank" rel="nofollow">DQ Grill &amp; Chill</a> restaurants that had been losing money.

Frauenshuh installed new management teams, and the restaurants started to pick up. Then he started to expand by&nbsp;buying other Minnesota locations. He pushed on both buying existing and building new DQ Grill &amp; Chill units. Today, he has over 180 in 10 states, and expects to reach the 200-unit mark within a year.

At just 34-years-old, Frauenshuh is the fast casual giant&#39;s largest franchisee.

The DQ Gril &amp; Chill&nbsp;concept means a steady cashflow for the entrepreneur and has allowed Dairy Queen to compete with other QSR giants.

&ldquo;It gives us a lot more predictable business,&rdquo; Frauenshuh said. &ldquo;In the past, Dairy Queen was known as an ice cream shop. It was highly seasonal. With the Grill and Chill, it acts more like a QSR, with more predictable cash flows over 12 months. It helps us to just run a more efficient business.&quot;

Frauenshuh credits his success to the concept&#39;s model as well as his process of acquiring smaller franchisees who have ensured their restaurants are really ingrained in their communities.

&ldquo;We&rsquo;ve got a team of marketing folks, and their entire job is to figure out how to respond to communities,&rdquo; Frauenshuh said. &ldquo;They&rsquo;re working in communities to find partnerships. They find fundraisers, work with baseball teams and schools, hand out frequent reader cards or sponsor a baseball team or a youth mission trip.&quot;

He continued,&nbsp;&ldquo;We look at it as, we have a lot of responsibility to give back to the community. Dairy Queen is not just a place to get food. It&rsquo;s a fun place to be.&rdquo;

To read the full article, <a href="http://nrn.com/franchising/young-dairy-queen-franchisee-finds-growth-formula?page=1&utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-how-matt-frauenshuh-became-dairy-queens-largest-franchisee-6502" target="_blank" rel="nofollow">click here</a>.

Nation's Restaurant News: How Matt Frauenshuh Became Dairy Queen's Largest Franchisee

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Frauenshuh explains how the brand's DQ Grill & Chill concept gives the brand a competitive advantage in the QSR industry.

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