1851

Digital executives from Dine Brands Global Inc. and Bloomin&rsquo; Brands Inc. weighed in on the critical role of information technology in the restaurant industry at last month&rsquo;s National Restaurant Innovation Summit in Dallas, according to <a href="https://www.nrn.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=data-for-dinner-and-breakfast-and-lunch-2708603" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Nation&rsquo;s Restaurant News</a>. 

&ldquo;Technology in the restaurant industry in particular has an opportunity to drive the organization and consumer experience,&rdquo; said Bloomin&rsquo; Brands&rsquo; senior VP of digital marketing Ramin Eivaz in the article. According to Eivaz, everything comes back to the consumer, and so selling more means prioritizing customer experience.

&ldquo;The information officer&rsquo;s job is to drive incremental sales and traffic, and, as a result, to improve profitability,&rdquo; Eivaz said in the piece. &ldquo;To do that, you have to understand your consumers.&rdquo;

One way to do so is through curated marketing, according to the article. This means leveraging customer data for targeted content and a &ldquo;one-to-one relationship,&rdquo; Eivaz said in the article.

For large companies like Bloomin&rsquo; Brands and Dine Brands, franchisees need to be on board if long-standing IT platforms and practices are to be successful. 

&ldquo;For us, it&rsquo;s engaging our franchise community early, educating them and ensuring that they are aware of all things that are going on in the marketplace,&rdquo; Butler said.

Read the full article <a href="https://www.nrn.com/technology/digital-executives-face-brave-new-world?utm_source=1851franchise.com&utm_medium=article&utm_campaign=data-for-dinner-and-breakfast-and-lunch-2708603" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

<div>&nbsp;</div>

Data for Dinner (And Breakfast. And Lunch)

1851 Franchise

How technology in the restaurant industry drives organization and the consumer experience.


data-for-dinner-and-breakfast-and-lunch

TruBlue Home Service Ally

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Onigilly Japanese Kitchen

Koji Kanematsu Turned a 2,000-Year-Old Japanese Staple Into One of the Most Scalable Restaurant Franchise Models

koji-kanematsu-turned-a-2000-year-old-japanese-staple-into-one-of-the-most-scalable-restaurant-franchise-models

Lindora

Celebrating the Nurse Behind the Mission: How Melinda Endricks Is Powering Lindora’s Growth and Impact Nationwide

celebrating-the-nurse-behind-the-mission-how-melinda-endricks-is-powering-lindoras-growth-and-impact-nationwide

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Data for Dinner (And Breakfast. And Lunch)

MORE STORIES LIKE THIS