Starbucks announced it will make sure that 100 million healthy coffee trees will be provided to coffee farmers that need them by 2025.
Starbucks launched the Starbucks One Tree for Every Bag Initiative in September 2015, ensuring that a coffee tree is planted for every bag of coffee purchased in participating U.S. stores. The seedlings that Starbucks will provide will replace trees that are declining due to age and disease. More than 25 million trees have been donated so far.
“We have heard directly from farmers that healthy trees are what they need now, more than ever, so this long-term approach coupled with the right resources directly correlates to the stability of their family as well as the future of coffee,” says Cliff Burrows, group president, Global Coffee, Starbucks.
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