LinkedIn could be perhaps the greatest connector tool of our lifetime, thus far.
It could quite possibly be the most annoying, too.
On almost a daily basis, I receive a LinkedIn connection from someone I don’t know. A few things I typically notice:
On occasion, even with the qualifying “avoid me at all cost” factors, I still click “connect” – figuring more exposure is good. People who are in sales can make great franchisees, so the connection could have some value. Plus maybe, just maybe, they will play the soft sell and not try getting me to take just 10-15 minutes of time to hear what they have to offer.
Most of the time, though, I evaluate the individual and push “reject.”
But, when I do allow the connection, I then monitor the follow up:
Within the last month, I have had four all of the aboves, 17 immediately send me a message and 50+ emails thanking me for connecting and most of those offer me the chance of a lifetime to take a call with them too.
When any of the above happen, I remove them.
I removed one of them in the last week who then connected with me again the following day, clearly mass messaging as many people as possible.
I get it, though; salespeople are trained that it’s a numbers game. But are sales people missing the facts of the power of LinkedIn?
So, why are salespeople so pushed to write you right away offering to sell you their service or product?
LinkedIn can connect you with the exact matches in the exact markets you are trying to sell. My preference is the soft sell – from me and by me. Maybe LinkedIn needs to add contact preferences – what you want and how you want it so that the beauty of the tool remains golden.