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<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;"><a href="http://papamurphys.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=memphis-business-journal-papa-murphys-zeroes-in-on-memphis-expansion-7503" target="_blank" rel="nofollow">Papa Murphy&#39;s</a> is making good on their promise to rapidly expand in the Memphis market with six corporate owned locations currently under development in the area.</div>

<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">&nbsp;</div>

<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">Despite competition in the segment, the brand believes Memphis is ripe for expansion targeting Papa Murphy&#39;s main customers: busy families.</div>

<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">&nbsp;</div>

<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">&ldquo;Doing pizza differently within that $40 billion category, we think is an opportunity that gives us some headroom in markets like Memphis, despite the proliferation of other brands,&rdquo; Papa Murphy&#39;s vice president of franchise sales Gary Payne told the publication.</div>

<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">&nbsp;</div>

<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">To ensure accelerated growth, <a href="http://papamurphys.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=memphis-business-journal-papa-murphys-zeroes-in-on-memphis-expansion-7503" target="_blank" rel="nofollow">Papa Murphy&#39;s</a> is running an ad campaign in the market as well as offering potential franchisees a financial incentive to sign a multi-unit deal, which includes a reduced franchise fee and a royalty waiver for the first year in business.</div>

<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">&nbsp;</div>

<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">&ldquo;We have seen that program generate the types of results that we are looking for in terms of building brand awareness ahead of the store densities,&rdquo; Payne said. &ldquo;Obviously, we seeded the market there with company store development. We are looking for franchise partners to help us capitalize on the initial brand building in the Memphis area.&rdquo;</div>

<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">&nbsp;</div>

<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">Click <a href="http://www.bizjournals.com/memphis/news/2016/11/02/papa-murphys-continues-memphis-expansion-offers.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=memphis-business-journal-papa-murphys-zeroes-in-on-memphis-expansion-7503" target="_blank" rel="nofollow">here </a>to read the full story.</div>

Memphis Business Journal: Papa Murphy's zeroes in on Memphis expansion

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The take-and-bake pizza concept has found success in the Memphis area and now seeks to expand the brand by offering franchisees an incentive.

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Memphis Business Journal: Papa Murphy's zeroes in on Memphis expansion

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