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Digital agency <a href="http://www.wunderman.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-heres-what-its-going-to-take-for-brands-to-win-over-consumers-in-2017-9188" target="_blank" rel="nofollow" target="_blank">Wunderman</a> conducted a study on &ldquo;wantedness,&rdquo; a new engagement criteria for brands, and defined it as &ldquo;the degree to which a brand proves their commitment to earning a customer&#39;s business across every touch point and throughout the entire path to purchase.&quot; For the study, Penn Schoen Berland partnered with the agency and polled people in the U.S. and U.K. between the ages of 18 and 65.

According to Wunderman, &ldquo;the data shows that brands now need to demonstrate their commitment to serving the consumer and exceeding their expectations every day.&quot; Two of the key takeaways from the study include consumers&rsquo; desire for brands to understand them, and how important consumers consider mobile, which 90 percent of the respondents said helps them make smarter purchasing decisions.

&quot;With expectations at an all-time high, brands are required to operate in consumer culture and not just within their own category,&rdquo; Jamie Gutfreund, Global CMO of Wunderman, said in a statement. &ldquo;It used to be that brands had the luxury of customers conforming to their business models, which worked for many years. But the tables have turned. Today, consumers expect businesses to adapt to their needs and our findings are consistent across all generations, geographies and genders.&quot;

<a href="http://www.adweek.com/news/advertising-branding/heres-what-its-going-take-brands-win-over-consumers-2017-175398?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-heres-what-its-going-to-take-for-brands-to-win-over-consumers-in-2017-9188" target="_blank" rel="nofollow" target="_blank">Click here to read the full article.</a>

Adweek: Here’s What It’s Going to Take for Brands to Win Over Consumers in 2017

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How to created “wantedness,” according to Wunderman.

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Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

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Filta Environmental Kitchen Solutions

DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno 

Grease, Grit, and Growth: DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno, Nevada

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Layne's Chicken Fingers

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Why This 50 Unit Wendy’s Franchisee Is Betting on Layne’s for His Next Big Move

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CapitalSpring

CapitalSpring’s Jim Balis Talks Growth, ROI and the Future of Fast Casual on “Rock My Restaurant”

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Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

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Adweek: Here’s What It’s Going to Take for Brands to Win Over Consumers in 2017

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