1851

First, <a href="https://www.tacobellfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dominos-wants-you-to-embrace-the-noid-through-its-nft-auction-2715971" target="_blank" rel="nofollow">Taco Bell</a> sold non-fungible tokens (NFTs) linked <a href="https://musebycl.io/art/taco-bell-draws-nft-craze-digital-art-sale?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dominos-wants-you-to-embrace-the-noid-through-its-nft-auction-2715971" target="_blank" rel="nofollow">to animated gifs of tacos</a> for $1 apiece in March. They sold out in 30 minutes.Now, <a href="https://biz.dominos.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dominos-wants-you-to-embrace-the-noid-through-its-nft-auction-2715971" target="_blank" rel="nofollow">Domino’s</a> is hopping on the blockchain bandwagon, hyping a similar gimmick — or rather, its recently revived mascot from the ‘80s and ‘90s is hyping it. Yes, the <a href="https://en.wikipedia.org/wiki/The_Noid?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dominos-wants-you-to-embrace-the-noid-through-its-nft-auction-2715971" target="_blank" rel="nofollow">Noid</a> has been reincarnated as a Blockchain Bro.&nbsp;According to <a href="https://www.prnewswire.com/news-releases/dominos-urges-customers-not-to-buy-nfts-from-the-noid-301307437.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dominos-wants-you-to-embrace-the-noid-through-its-nft-auction-2715971" target="_blank" rel="nofollow">Domino’s playful press release</a>: “To Domino's dismay, their nemesis has decided to sell one-of-a-kind non-fungible tokens linked to these tools, over the course of a fourteen-day auction, to fund future schemes. Domino's was alerted to this nefarious plan and felt a strong statement was necessary: please don't buy them!”If you’re too young to remember the Noid’s schtick, he was a villain who, for some reason, was out to ruin pizzas. Only Domino’s innovative packaging and promise of a quick delivery could foil his schemes. Let’s just say, as corporate mascots go, the public <a href="https://www.fastcompany.com/3032911/kidnapping-death-pizza-how-dominos-lost-its-mascot?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dominos-wants-you-to-embrace-the-noid-through-its-nft-auction-2715971" target="_blank" rel="nofollow">never really had much love </a>for the Noid.&nbsp;As part of his reinduction, Domino’s is tying him to the most confusing and <a href="https://mashable.com/article/nft-cryptocurrency-bad-environment-art/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dominos-wants-you-to-embrace-the-noid-through-its-nft-auction-2715971" target="_blank" rel="nofollow">irksome economic instrument</a> of the year, <a href="https://en.wikipedia.org/wiki/Non-fungible_token?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dominos-wants-you-to-embrace-the-noid-through-its-nft-auction-2715971" target="_blank" rel="nofollow">the NFT</a>. Simply put, an NFT is a piece of unique computer code, which is stored on the blockchain platform and allows people to declare ownership of various assets, including digital works.&nbsp;The Noid’s NFTs include digital images of a collection of his pizza-destroying gadgets — called Noid's Failed Tools — and will be auctioned on the NFT trading platform <a href="https://rarible.com/thenoid?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dominos-wants-you-to-embrace-the-noid-through-its-nft-auction-2715971" target="_blank" rel="nofollow">Rarible</a> over the next two weeks.But has the chain arrived too late to capitalize on the craze? While this sale may be effective in drumming up a quick press hit for the Domino’s brand (<a href="https://www.fool.com/investing/2021/05/26/is-dominos-pizza-stock-a-buy/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dominos-wants-you-to-embrace-the-noid-through-its-nft-auction-2715971" target="_blank" rel="nofollow">not that it needs it</a>), unfortunately, the Noid may find his plans foiled again. Interest in NFTs has <a href="https://gizmodo.com/nfts-are-crashing-and-who-could-have-seen-this-coming-o-1847020345?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dominos-wants-you-to-embrace-the-noid-through-its-nft-auction-2715971" target="_blank" rel="nofollow">recently tanked</a>.“Sales are plummeting. The NFT bubble has popped,” said tech site Gizmodo, which goes so far as to invoke ‘90s collectible crazes like Pokemon cards and Beanie Babies when discussing the non-fungible tokens.At least the Noid will be in good company.&nbsp;

Domino’s Wants You to Embrace the Noid Through Its NFT Auction

1851 Franchise

Following Taco Bell’s lead, the pizza purveyor is dipping its toe in the blockchain pool with a new marketing gimmick.

dominos-wants-you-to-embrace-the-noid-through-its-nft-auction

HomeTeam Inspection Service

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Children's Lighthouse

How Children’s Lighthouse Franchisees Scale to Multiple Locations

how-childrens-lighthouse-franchisees-scale-to-multiple-locations

Express Employment Professionals

Betting on Himself: How Chris Brown Built an Express Employment Professionals Franchise From the Ground Up

betting-on-himself-how-chris-brown-built-an-express-employment-professionals-franchise-from-the-ground-up

Comfort Keepers

Comfort Keepers® Named One of America’s Best Home-Care Providers

comfort-keepers-named-one-of-americas-best-home-care-providers

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Domino’s Wants You to Embrace the Noid Through Its NFT Auction

MORE STORIES LIKE THIS