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DoorDash Launches New Site Design and Rating System
The rating system is designed to objectively rate a restaurant on its food
DoorDash, the San Francisco-based delivery service, launched new versions of its app and website on March 24. The new design system allows for faster navigation, search filters and a scorecard for restaurants.
The highlight of the new launch is DoorDash’s new star rating system “Delight scores.” The ratings system is based on customer’s satisfaction with the food they ordered and how frequently they order from the restaurant. DashDoor’s ratings system is intended to be objective about a restaurant’s food and not include any unpredictable factors, such as service from the wait staff or how a diner is feeling on a particular day.
“While customers now have the transparency to make well-informed decisions on where to order, restaurants can also use the score to improve their service and provide the best delivery experience possible. We are constantly tweaking the algorithm to ensure accurate scores and we update Delight scores regularly to incorporate the latest ratings, feedback and delivery data,” DoorDash Co-Founder and Chief Product Officer Stanley Tang said in a blog post.
DoorDash has a network of independent contract delivers in more than 250 cities across the U.S. that bring food to a hungry customer. The Delight score will have a 0 to 10 rating, with 10 being the highest score a restaurant can receive.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
