Franchisor Stories
Franchise Opportunity Deep Dive: Drama Kids is a home-based childrens enrichment franchise that delivers school-based drama classes through a low-cost, recurring-revenue model.
Drama Kids is a children’s enrichment program that delivers drama-based classes designed to build confidence, creativity and communication skills in kids through fun, structured activities offered in schools and community settings.
Drama Kids was founded in 1979, with its curriculum later developed and expanded by Australian actress Helen O’Grady, who created a program focused on helping children grow in confidence and self-expression through drama. The concept expanded internationally in 1989 and eventually established a presence in the United States as Drama Kids International, where it began franchising in 2000 to bring the program to more communities through local owners.
Mission: The brand’s mission is to help children develop confidence, communication skills and creative thinking through drama.
Vision: Empower children to reach their full potential while providing franchisees with the opportunity to build meaningful, community-focused businesses.
Drama Kids is offering franchise opportunities across the United States on a territory-availability basis, allowing prospective owners to secure rights in open markets and build their business locally. Prospective franchisees can inquire on Drama Kids’ franchise website for more information.
Initial Costs: The estimated initial investment required to begin operation of a Drama Kids franchise ranges from $43,500 to $54,500. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $36,000 | $36,000 |
| Initial Advertising | $3,000 | $8,000 |
| Business & Office Setup | $500 | $2,000 |
| Software Fees | $50 | $50 |
| Travel, Lodging & Meals for Initial Training | $500 | $2,000 |
| Insurance | $1,000 | $2,000 |
| Additional Funds (3 Months) | $2,450 | $4,450 |
Initial Franchise Fee: The initial fee for opening a Drama Kids franchise is $36,000, which is payable upon signing the franchise agreement. Current owners investing in a second or additional franchise are eligible for a 15% discount on this fee.
Ongoing Fees: According to the 2026 FDD, Drama Kids franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty Fee | Greater of 8% of gross sales or minimum royalty/month Minimum royalty is $0/month for the first year, $200/month for the second year and $500/month for the third and subsequent years. |
| National Advertising and Promotional Fund Contribution | 1% of gross sales/month |
| Technology Fee | $50/month |
| Social Media Management Fee | $261/quarter |
| Class Scheduling & Registration Software Fee | $50 - $100/month |
ROI Potential: According to the 2026 FDD, the 40 franchises operating for the entirety of 2025 reported the following gross sales:
| Quartile | Average | Median | High | Low |
| Top 1/4 (10) | $369,461 | $382,192 | $737,583 | $268,249 |
| Second 1/4 (10) | $175,882 | $167,266 | $268,342 | $136,096 |
| Third 1/4 (10) | $94,559 | $89,025 | $126,115 | $68,153 |
| Bottom 1/4 (10) | $32,058 | $31,557 | $60,132 | $3,042 |
| Total (40) | $174,740 | $131,106 | $737,583 | $3,042 |
Before launching, Drama Kids provides structured onboarding and early-stage support to help franchisees build a foundation for their business. This includes guidance through the discovery process, territory analysis and curriculum demonstrations, followed by onboarding that grants access to the Drama Kids Resource Center. Franchisees begin setting up their business with support around launching a local website, establishing social media accounts, securing school and community locations, and executing an initial marketing plan ahead of opening registration.
Drama Kids delivers a comprehensive training program that combines online and in-person instruction. Franchisees complete business training through online modules and follow-up Zoom sessions covering pricing, operations, marketing and customer targeting. This is paired with in-person curriculum training in Tampa, Florida, where owners receive hands-on instruction, practice teaching and real-time feedback before launching classes. The program also includes roughly 40 hours of web-based and classroom training focused on business management, sales, financial oversight and personnel leadership.
Franchisees receive ongoing operational support from both the national office and a network of fellow owners. During the first year, owners participate in weekly support calls and monthly meetings tailored to the needs of each stage of the business, with opportunities for collaboration and problem-solving. Support extends across key areas, including classroom operations, teacher management, marketing execution and overall business performance, with continued coaching and access to experienced franchisees who share insights and best practices.
Drama Kids provides a centralized set of tools through its Resource Center, giving franchisees access to training videos, operations and teacher manuals, curriculum materials, marketing assets and business management resources. The platform is searchable and designed for quick access to information needed to run the business day to day. Franchisees also benefit from a branded website platform to manage class schedules and local content, along with specialized registration software and social media management tools that support marketing, enrollment and ongoing operations.
Drama Kids does not specify any franchisee requirements with regard to liquid assets or net worth.
Prior teaching or business ownership experience is not required. Instead, Drama Kids is looking for franchisees with strong communication skills, a genuine interest in working with children and the ability to build relationships within schools and the local community.
Drama Kids is built as a home-based franchise with a flexible schedule, allowing owners to set their own hours and grow the business by launching a local website, securing school and community locations, networking locally, opening class registration and completing curriculum training before launch. The model also gives owners the option to hire part-time teachers over time, with the long-term goal of having others teach most or all classes, but owners are encouraged to teach some initial classes themselves.
Drama Kids does not offer direct or indirect financing to franchisees.
“Buying my franchise in the middle of COVID-19 was a huge risk. However, it turned out to be the best decision I’ve ever made. I’ve always wanted to be my own boss and work for something I’m truly passionate about. Drama Kids provides all the tools and ongoing support you will ever need. There is also a community of franchise owners who are always there to offer advice and exchange ideas. The smiles I see every day on my students are a constant reminder as to why I chose Drama Kids.”
- Rachel Cohen, Franchisee — Cabarrus/North Mecklenburg Counties, North Carolina
“I bought my franchise in 2016. I had been with Drama Kids since 2005 and absolutely fell in love with this program. I was able to see firsthand in the classroom the difference we make in the lives of children. Buying this franchise was a no-brainer. Students need a program like Drama Kids to help them become confident, well-spoken leaders on and off the stage. There is nothing more rewarding than truly making a difference in the lives of children and teens.”
- Heather Dunham, Franchisee — Southeastern Massachusetts
For more franchisee testimonials and success stories, visit the Drama Kids franchise website.
The children’s enrichment and after-school program sector in the U.S. represents a multibillion-dollar opportunity, with the domestic after-school industry alone valued at roughly $20.9 billion in 2025 and expected to expand over the next five years as demand continues to outpace supply. Globally, the broader after-school and enrichment market is projected to grow at a double-digit pace, with estimates showing a roughly 10% CAGR through the early 2030s as participation and investment increase.
Demand remains a key driver, with families seeking programs for nearly 30 million children in the U.S. while only about 7 million are currently enrolled, leaving a significant gap in access. At the same time, participation is widespread at the institutional level, with about 85% of U.S. public schools offering after-school programs, reinforcing the category’s role as a core extension of education and child care.
Drama Kids’ primary competitors include Snapology, Outschool, Missoula Children’s Theatre, Creative Kids Drama and UCMAS.
Drama Kids differentiates itself by focusing less on performance or academic outcomes and more on confidence, communication and life-skill development through a structured, proprietary curriculum. While many competitors either emphasize stage production, academic enrichment or one-off programs, Drama Kids delivers consistent, weekly classes embedded in schools and communities, creating ongoing engagement rather than event-based participation.
Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.
Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.
Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement or offer to buy or sell any franchises, securities or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
