1851

For many,&nbsp;<a href="https://franchise.edible.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=edible-diversifies-revenue-streams-for-franchise-owners-more-than-just-fruit-bouquets-2726512" target="_blank" rel="nofollow">Edible®</a>, the innovative e-commerce hub uniquely supported by locally owned brick-and-mortar locations across the globe, is synonymous with vibrant fruit bouquets, an ideal gift for any celebration. However, as the brand celebrates its 25th anniversary, it's clear that&nbsp;<a href="https://1851franchise.com/edible/info">Edible</a> has grown far beyond its fruity roots, offering a diverse array of products and revenue streams that provide franchise owners with numerous opportunities for success.<h2>The Edible Evolution</h2>From the early days of adding personal touches to flower arrangements, Edible has always prioritized making customers feel special. But since 1999, the brand has evolved into a multifaceted enterprise offering much more than just fruit arrangements. This dedication to the customer experience has driven the brand's innovations and expansions. The COVID-19 pandemic, for example, posed significant challenges for many businesses, but Edible used it as an opportunity to innovate and expand. “We went from being a franchise company to an e-commerce company in the span of a few months as we adapted to the COVID-19 pandemic in 2020,” said Edible Founder and CEO,&nbsp;<a href="https://www.linkedin.com/in/tariqfarid/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=edible-diversifies-revenue-streams-for-franchise-owners-more-than-just-fruit-bouquets-2726512" target="_blank" rel="nofollow">Tariq Farid</a>. “We're a totally different brand in mindset and operation now. It just goes to show that the downturns will make you better. They will make you stronger.”To adapt, Edible expanded its product offerings to include boxes of whole fruits and vegetables, allowing stores to remain open as essential businesses.&nbsp; More recently, the brand has continued to evolve by strengthening its online ordering platform and delivery network, enabling the majority of U.S. households to receive deliveries within an hour.&nbsp;<h2>Introducing the NextGen Store Prototype</h2>One of Edible's most significant innovations is the introduction of the&nbsp;<a href="https://1851franchise.com/edible/the-dominos-of-gifting-why-edibles-customer-centric-nextgen-store-is-the-must-invest-franchise-of-2024-2724637">NextGen store prototype</a>. The new prototype was built to combine a digital-focused approach with a modern retail space that encourages human interaction: a futuristic haven for gifting, catering and even treating yourself."A large portion of our business is driven by e-commerce, complemented by our local brick-and-mortar stores,” said Chief Development Officer,&nbsp;<a href="https://www.linkedin.com/in/markmele/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=edible-diversifies-revenue-streams-for-franchise-owners-more-than-just-fruit-bouquets-2726512" target="_blank" rel="nofollow">Mark Mele</a>. “With the NextGen store, we are further enhancing these physical locations to offer customers a premium retail experience. By skillfully integrating our online presence with our in-store component, our franchises can leverage the unique benefits and opportunities of both these channels. This dual-channel approach is crucial in today's retail landscape.” The NextGen store will offer franchisees a business model that leverages the steady stream of online sales with an enhanced in-store experience, including:&nbsp;<ul><li>Retail operations offer in-store pickup options for a range of fresh products, operating efficiently with just five employees outside the holiday season.</li><li>The brand's online e-commerce hub uniquely supports hundreds of locally owned brick-and-mortar locations globally.</li><li>Delivery services allow for nationwide last-minute or planned gift deliveries.</li><li>Catering services provide events with a selection of platters and arrangements.</li></ul><h2>Diversifying Revenue Streams for Franchise Owners</h2>In conjunction with the NextGen store, Edible has also significantly expanded its product offerings in recent years, moving beyond its traditional fruit bouquets to include&nbsp;<a href="https://1851franchise.com/edible/fruit-was-just-the-beginning-how-edibles-innovative-approach-to-gifting-promises-a-sweet-future-for-consumers-2724638">a variety of indulgent treats and gifts</a>. Modern Edible locations offer everything from baked goods and flowers to dessert boards and the brand’s iconic chocolate-dipped arrangements. Other offerings include non-alcoholic beverages, cookies, balloons, dessert boards and much more.&nbsp; "Our expansion into other items marks a strategic move to cater to evolving consumer preferences," said Mele. “This expansion not only diversifies the customer base but also opens up new revenue streams for franchisees. Our goal is to position the brand as a go-to choice for celebrating big holidays and milestones and everyday moments. Who says ordinary days can’t be celebratory events?” All in all, Edible stores are designed to be community hubs, Mele says, offering a unique and personalized shopping experience where customers can select from a variety of treats and gifts, all in one place.&nbsp;<h2>A Bright Future Ahead</h2>As Edible looks to the future, the brand continues to innovate and adapt to changing consumer preferences. The combination of advanced technology, a diverse product range and a customer-centric approach positions Edible as a leader in the modern gifting industry."In an era where the blending of technology and personalized customer experience is paramount, Edible's NextGen stores represent the future of retail and gifting,” said Mele. “Our mission has always been to innovate and adapt to the changing needs of our customers and franchisees alike. These stores are designed to maximize efficiency, enhance customer engagement and open new revenue streams, ensuring our franchisees are well-positioned for success in today's competitive market.”For more information on franchising with Edible®, visit:&nbsp;<a href="https://franchise.edible.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=edible-diversifies-revenue-streams-for-franchise-owners-more-than-just-fruit-bouquets-2726512" target="_blank" rel="nofollow">https://franchise.edible.com</a>.

Edible: Diversifies Revenue Streams for Franchise Owners

1851 Franchise

From baked goods and flowers to dessert boards and the brand’s iconic chocolate-dipped arrangements, Edible® offers something for all of life's celebrations and moments, big and small.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Edible® Diversifies Revenue Streams for Franchise Owners: More Than Just Fruit Bouquets

edible-diversifies-revenue-streams-for-franchise-owners-more-than-just-fruit-bouquets

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

TruBlue Home Service Ally

TruBlue Featured in USA Today as Key Player in Helping Seniors Age Safely at Home

trublue-featured-in-usa-today-as-key-player-in-helping-seniors-age-safely-at-home

Right at Home

Right at Home Marks 30 Years With Continued Franchise Growth

Right at Home Marks 30 Years With Continued Franchise Growth, Tech Advancements, and Strong System Engagement in First Half of 2025

right-at-home-franchise-growth-2025

KidStrong Franchising, LLC

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

From Franchisee to Franchisor: How Howard Picker Is Using His Experience to Drive Sustainable Growth at Floyd’s 99

howard-picker-floyds-99-barbershop-franchise-franchisor-hot-seat

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Edible® Diversifies Revenue Streams for Franchise Owners: More Than Just Fruit Bouquets

MORE STORIES LIKE THIS