The Lifestyle Benefits of Owning an Edible® Franchise

Edible® is an innovative e-commerce hub uniquely supported by locally owned brick-and-mortar locations across the globe. But owning an Edible franchise offers more than just a profitable business venture for entrepreneurs — it provides a uniquely fulfilling lifestyle. Here’s how. 

Diverse Revenue Streams

When it comes to a day in the life of an Edible franchisee, they are usually responsible for taking orders, overseeing product assembly and maintaining a clean work environment. With this model, owners can tap into four revenue streams in their day-to-day business: retail sales, e-commerce sales, delivery sales and catering. 

“Our dual-channel approach of combining online sales with an enhanced in-store experience is crucial in today’s retail landscape,” said Mark Mele, Chief Development Officer. “It allows franchisees to benefit from both channels.”

Plus, modern Edible locations offer a diverse array of products, including everything from flowers to smoothies to beloved bakeshop items like cookies, brownies and cupcakes. This strategic move caters to evolving consumer preferences and opens up new revenue streams for franchisees.

“Our goal is to position Edible as a go-to choice for all celebrations,” Mele said. “This diversification allows franchisees to attract a broader customer base.”

Creating Joy and Meaningful Connections

And with Edible, business success isn’t just about selling products — it’s about creating memorable experiences and forming lasting connections with customers. “In our business, customers return to you for both joyous and sad occasions,” said Tariq Farid, founder of Edible. “Customers share parts of their lives with you and form a lasting connection.” 

This emotional bond is a significant part of the Edible franchise experience, where the focus is on how you make people feel rather than the cost of the products. Edible franchisees are committed to delivering WOW experiences by helping guests celebrate special occasions and everyday moments.

Travis Thomas, an Edible franchisee in Michigan, embodies this spirit of spreading happiness. 

“I loved that this was a celebration-based business — there is always something someone wants to buy for someone else, whether it is just an ordinary day or a holiday,” he said. “I also like that you were selling happiness in a way. Most of the sales that we do are for celebrations.” 

The result, Thomas says, is a product that really sells itself. “So the work is more about getting out into the community and putting your energy into the franchise,” he said. “As long as I came with that hustle, I knew it was something that could be very prosperous, for both me and the company at large.”

Anita Bustos, an Edible franchise owner in Chicago and the Franchisee of the Year in 2023, shares a similar sentiment. “I really love the brand so much. We sell emotion, not just fruit,” she said. “Just today I had an order from a mother in Florida whose twin daughters live here and are turning 40. She’s so sad — it’s the first birthday she’s spending without them — so she asked me to make it extra special. I just love what we do. We are offering something much more personal than a gift.”

Why Edible Is the Right Franchise for You

As Edible continues to innovate and expand, with its diversified product range and recently announced NextGen prototype, franchisees are at the forefront, ensuring that the brand’s legacy of unique gifting experiences and celebrating special moments endures. 

“Our franchisees are the heart of our brand and the success of our stores is a reflection of their hard work,” said Somia Farid Silber, president of Edible. “Their dedication to offering top quality products and unmatched customer service showcases the essence of what Edible aims to be.”

Overall, owning an Edible franchise offers a unique blend of business success and personal fulfillment. Franchisees enjoy the benefits of a well-balanced lifestyle, meaningful community engagement and the joy of bringing happiness to their customers. 

“I wake up excited every morning to come to work, and that’s because it doesn’t feel like work,” said Bustos. “I had to save every penny to be able to purchase this franchise. I was by no means wealthy, and it was scary to put all the eggs in one basket, but it’s something I enjoy doing, so I knew I would never have to work another day in my life. We had over 900 orders this past Valentine’s Day and it didn’t feel like work at all. It was just nice to see the happy faces and feel like we made a real difference.”

The total investment necessary to begin operation of an Edible Franchise ranges from $240,000 to $531,000. This includes the $53,400 - $98,800 that must be paid to the franchisor or affiliate. 

For more information on franchising with Edible®, visit: https://franchise.edible.com.

About Edible® 

Founded in 1999, Edible® has revolutionized the gifting industry, uniquely leveraging the synergistic power of an innovative e-commerce hub and locally owned brick-and-mortar locations across the globe. Edible's platform seamlessly blends the convenience of online shopping with a vast retail footprint that services over 80% of U.S. households within an hour. Expanding beyond its iconic fruit arrangements, Edible has a range of offerings, including delectable dessert boards, cookies, brownies, cakes, farm-fresh flowers and more – perfect for every celebratory occasion and any treat-yourself moment. For more information, visit edible.com.